Consumer Ventures

Consumer Ventures is a venture capital and advisory firm based in Chicago, established in 2017. The firm specializes in developing and investing in consumer brands and companies, with a focus on various sectors including food, beverage, health, wellness, personal care, sporting goods, retail, e-commerce, apparel, and products for families and pets. By concentrating on consumer-branded products and services, Consumer Ventures aims to support the growth of innovative companies that cater to everyday needs and lifestyles.

Jason Starr

Managing Director

9 past transactions

Aura Bora

Series A in 2022
Aura Bora is a manufacturer specializing in craft sparkling water infused with herbs, fruits, and flowers. Unlike conventional sparkling waters, Aura Bora uses plant-based ingredients to create bold, refreshing flavors, providing consumers with a natural, hydrating alternative to artificially flavored beverages.

alder

Seed Round in 2022
Alder is an e-commerce company that specializes in outdoor apparel designed specifically for women. It stands out in the market by offering inclusive sizing ranging from XS to 4X, which is significantly broader than the typical size range found in outdoor and athletic apparel brands. The company emphasizes female-focused design and prioritizes sustainable and ethical production practices. Alder's brand identity is characterized by a playful approach, contrasting sharply with the performance-driven and often intense image of existing outdoor brands. This combination of inclusivity, thoughtful design, and commitment to sustainability enables Alder to cater to a diverse customer base seeking comfort and style in outdoor clothing.

Adgile Media Group

Seed Round in 2022
Adgile Media Group is an advertising company specializing in truck-side advertising services across the nation. Utilizing geofencing technology, the company creates impactful advertisements displayed on trucks, which effectively reach target markets through a virtual fleet system. This approach allows Adgile Media Group to serve additional ads to users who have encountered the trucks, enhancing brand visibility and improving public perception for its clients. The company is focused on expanding its geographic presence, enhancing its branding, and developing proprietary technology, while also seeking to hire skilled professionals in sales, data science, and engineering to support its growth initiatives.

Pacha Soap Company

Convertible Note in 2021
Pacha Soap Company produces all-natural, handcrafted soaps and bath products using organic ingredients. Based in Hastings, Nebraska, the company promotes health, hygiene and well-being through environmentally sustainable goods that are free from parabens and toxic chemicals.

Young King Hair Care

Seed Round in 2021
Young King Hair Care is a Georgia-based natural hair care brand dedicated to redefining young male grooming. They encourage boys with textured hair to celebrate and love their crown by offering plant-based products free from harmful chemicals.

Caraway

Seed Round in 2020
Founded in 2018, Caraway specializes in manufacturing high-quality, non-toxic ceramic cookware. Its products are designed with naturally smooth ceramic, free from harmful chemicals like Teflon, ensuring safe and healthy cooking experiences.

Murphy's Naturals

Venture Round in 2019
Murphy's Naturals, Inc. is a company dedicated to creating all-natural products focused on health and wellness derived from the environment. Founded by Philip Freeman and inspired by his dog, Murphy, the company specializes in manufacturing natural insect repellents designed to effectively repel mosquitoes and other potentially harmful insects. Its products are formulated from responsibly sourced plant-based ingredients, ensuring they are free from chemicals and toxins. By prioritizing earth-friendly solutions, Murphy's Naturals aims to provide customers with safe and effective options for insect protection while promoting a commitment to sustainability and environmental responsibility.

Stantt

Series A in 2019
Stantt LLC is a New York-based company that specializes in manufacturing men's shirts, emphasizing customized fit through an innovative e-commerce platform. Incorporated in 2012, Stantt offers a wide range of 75 sizes of men’s apparel, utilizing technology that creates sizes from scratch based on real body scans to ensure an accurate fit for each individual. Customers can conveniently order these hand-crafted shirts online and have them delivered directly to their homes, with the option to visit their showroom in New York for a more personalized experience.
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