Foundry

LeadSift Inc. is a company that specializes in intent data mining, utilizing publicly available information to identify relevant actions taken by individuals across various social media platforms, including Twitter, Facebook, and LinkedIn. Founded in 2012 and based in Halifax, Canada, LeadSift's platform employs proprietary artificial intelligence and data mining technologies to convert social media chatter into actionable insights for B2B marketers. By analyzing millions of data points, the company offers sales intelligence that helps businesses craft targeted messaging and improve customer engagement. LeadSift collaborates with rapidly growing B2B software companies, enabling them to drive tangible results and create new business opportunities through effective outreach and follow-up strategies.

KickFire is a data analytics platform that specializes in sales automation and IP address intelligence. It enables B2B companies to identify anonymous web visitors by translating their IP addresses and integrating account data into their technology stack. By focusing on the vast majority of website visitors who do not convert, KickFire helps businesses tap into this potential by delivering personalized content and serving retargeting advertisements. The platform enhances marketing efforts by enriching forms and transforming anonymous visitors into actionable sales opportunities, thereby allowing companies to engage with in-market buyers earlier in their decision-making process. With its ability to integrate into various aspects of a company's marketing technology stack, KickFire positions itself as a powerful tool for improving sales and marketing effectiveness.

Triblio, Inc. specializes in account-based marketing (ABM) software aimed at enhancing content marketing strategies. Founded in 2013 and based in Reston, Virginia, the company offers a comprehensive suite of tools for orchestrating marketing efforts, managing audiences, and analyzing account engagement. Their software enables marketers to create tailored ABM campaigns by customizing messaging and content based on various account segments, such as firmographics and purchase intent. Triblio's solutions facilitate the unification of marketing and sales messaging across channels, enhancing the ability to engage both known and unknown stakeholders within target accounts. By providing insights into content performance and buyer behavior, Triblio helps organizations accelerate their sales pipeline and improve conversion rates. As of June 2020, Triblio operates as a subsidiary of IDG Communications, Inc.