Mercurius Media Capital
Mercurius Media Capital (MMC), founded in 2023 and based in Redwood City, United States, is a venture capital firm that strategically partners with U.S. media companies to foster the growth of startups through media capital. MMC consolidates premium advertising inventory from leading media firms and invests this inventory in high-growth companies that require marketing support in exchange for equity. With $90 million in committed media capital from partners such as Sinclair Broadcast Group, Televisa Univision, and National CineMedia, MMC is focused on enhancing brand visibility and achieving measurable outcomes for its portfolio companies. The firm actively seeks to expand its network by engaging with diverse media houses, allowing for the addition of new limited partners annually. MMC maintains a robust pipeline of promising startups, positioning itself to capitalize on significant advertising expenditures in the current market.
9 past transactions
RYSE
Venture Round in 2025
RYSE, formerly known as AXIS Labs, Inc., specializes in the automation of window shades through its innovative product, Gear. This device allows users to motorize and automate their existing window shades quickly and efficiently. Gear has been recognized as the 2017 Motorized Product of the Year by the Consumer Technology Association, highlighting its impact in the industry. The accompanying mobile application, compatible with both iOS and Android platforms, enables users to control and schedule their shades conveniently from their smartphones. Headquartered in Toronto, with additional offices in New York City and Shenzhen, RYSE aims to revolutionize the window shade market by integrating smart technology into everyday products.
reAlpha
Post in 2025
reAlpha is an AI-driven platform facilitating home buying and selling.
Airtasker
Post in 2024
Airtasker is an online and mobile marketplace that facilitates connections between individuals and businesses seeking to outsource tasks and local service providers looking for work. The platform allows users to post various tasks for free, ranging from handyman services and home cleaning to administrative tasks and graphic design. Task posters can choose from a pool of rated, verified, and reviewed service providers who are ready to work immediately. Airtasker generates revenue through service fees and brokerage on stored value transactions, making it a trusted community marketplace for both service seekers and providers.
Captain Experiences
Venture Round in 2024
Captain Experiences is an Austin-based company that simplifies the booking of outdoor sports trips, initially focusing on fishing and adventure experiences. The platform enables users to search for thousands of guided trips based on various criteria such as location, group size, target species, and price. With a mission to make the outdoors accessible to everyone, Captain Experiences offers a seamless online booking experience and connects customers with knowledgeable guides, referred to as "Damn Good Guides." The company aims to expand its offerings beyond fishing and hunting to encompass a wider range of outdoor sports and destinations, ensuring that users can easily and safely book their desired adventures.
RVnGO
Convertible Note in 2024
RVnGO is a free online platform that facilitates person-to-person recreational vehicle (RV) rentals, streamlining the rental process for both owners and renters. The company offers a scalable rental platform equipped with built-in transaction engines, allowing RV owners to create their own white-label booking websites. RVnGO generates revenue through a protection plan that safeguards both guests and hosts against damage during the rental period, which includes $1 million in auto liability coverage arranged with a third-party underwriter. Additional revenue streams include processing fees charged to guests and optional 24/7 roadside assistance services. Through its innovative approach, RVnGO aims to connect RV owners and renters efficiently while ensuring a secure rental experience.
Edly
Venture Round in 2024
Edly Inc. is an online marketplace that offers income share agreement (ISA) financing services aimed at students seeking alternative tuition funding. Founded in 2019 and headquartered in Briarcliff Manor, New York, the company facilitates connections between ISA investors and issuers, including educational institutions such as colleges, skill academies, and vocational schools. By focusing on income-based repayment options, Edly enables students to access financial support while allowing impact investors to engage in funding educational opportunities.
Storybook
Seed Round in 2024
Storybook is a mobile application designed to enhance parent-child bonding and improve children's sleep quality. Founded in 2018 by Daniela Vega and Francisco Cornejo, the app integrates infant massage techniques, calming bedtime stories, and soothing music to create a relaxing environment for children. The content of the app is overseen by a scientific committee, ensuring its efficacy in promoting better sleep habits. According to the company, 80% of children using the app experience improved sleep, while 89% of parents report stronger connections with their kids. By fostering relaxation and reducing nightmares, Storybook aims to alleviate stress for both parents and children, ultimately contributing to their overall physical and emotional well-being.
Deskera
Convertible Note in 2023
Deskera is a technology company specializing in cloud-based Enterprise Resource Planning (ERP) solutions tailored for Small and Medium Enterprises (SMEs). Their integrated platform offers modules such as finance tracking, customer relationship management, manufacturing resource planning, project management, and human capital management, enabling businesses to streamline operations, enhance productivity, and efficiently manage resources.
Mode Mobile
Mode Mobile develops a reward-based streaming ecosystem that pays users for data and for viewing content. The app streams videos, music, and playlists and delivers curated content while rewarding users for their engagement. By turning data usage and media consumption into earnings, Mode Mobile offers a way for consumers to monetize their activity while accessing entertainment. The company focuses on creating an incentive-driven experience that aligns content consumption with compensation and seeks to broaden participation in data monetization.
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