KIND Snacks

KIND Snacks is a producer of healthy snacks that emphasizes natural ingredients, offering an alternative to products containing artificial flavors, preservatives, and sweeteners. The company focuses on creating snacks made from whole nuts, fruits, spices, and honey, which provide essential nutrients such as fiber, protein, and antioxidants. With a diverse range of flavors, KIND Snacks aims to deliver both health benefits and enjoyable taste, catering to consumers seeking nutritious options. In addition to its product offerings, KIND is committed to social impact, promoting kindness through various initiatives alongside its snack production.

Daniel Lubetzky

Founder and Executive Chairman

2 past transactions

Nature's Bakery

Acquisition in 2020
Nature's Bakery, LLC, founded in 2011 and based in Reno, Nevada, specializes in manufacturing and selling wholesome snack products designed for health-conscious consumers and active lifestyles. As a subsidiary of KIND LLC since December 2020, the company focuses on creating on-the-go snack foods that emphasize real, simple ingredients. Their product line includes plant-based, nut-free, and dairy-free baked bars made with sun-ripened fruits and hearty whole grains. By prioritizing nutritional needs and dietary restrictions, Nature's Bakery aims to provide customers with snacks that not only satisfy taste preferences but also support their pursuit of a healthy lifestyle.

Creative Snacks

Acquisition in 2019
Creative Snacks is a High Point, North Carolina-based manufacturer specializing in cluster-style snacks and trail mixes. Focused on providing healthier options, the company aims to create snacks that are free from artificial ingredients, high fructose corn syrup, and hydrogenated oils. Founded with the intention of offering "better-for-you" snacks, Creative Snacks ensures that its products are made from wholesome ingredients, allowing parents to feel confident in the snacks they provide to their families. Through its commitment to quality, the company caters to health-conscious consumers seeking nutritious and tasty snack alternatives.
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