Marketron Broadcast Solutions

Marketron Broadcast Solutions, LLC is a provider of business software solutions and services tailored for the media industry. Founded in 1969 and based in Hailey, Idaho, the company offers a range of cloud-based platforms and enterprise software aimed at improving revenue management and operational efficiency for broadcasters. Key products include Mediascape, which facilitates account oversight, campaign management, and reporting; Marketron Traffic, designed for radio station operations; and Visual Traffic for smaller radio organizations. Additionally, Marketron provides various tools to automate processes such as order entry, invoicing, and payment processing, alongside digital advertising solutions. The company aims to support both small, independently owned stations and larger media organizations, enhancing their capabilities in audience engagement and advertising technologies. Marketron Broadcast Solutions was formerly known as Wicks Broadcast Solutions LLC before rebranding in 2007 and has multiple locations across the United States and Canada.