Kinetiq

iQ Media specializes in media intelligence services that help brands connect their television investments to real-time audience outcomes. The company offers solutions for TV attribution, sponsorship measurement, and media monitoring, enabling clients to track both paid and earned media occurrences across various TV markets. By analyzing a vast array of data points during television broadcasts, iQ Media provides analytics tools that allow brands to assess the effectiveness of their marketing efforts and optimize their media placements. Notable clients, including Google, Home Depot, Mercedes, and SONY, utilize iQ Media's solutions to make informed decisions regarding their television and sponsorship strategies, ultimately linking TV occurrences to actual purchase events through first-party data.