Kinetiq
Kinetiq operates as a TV viewership data aggregator, focusing on providing actionable insights related to audience engagement with television advertisements. By leveraging a global TV intelligence network, Kinetiq identifies brand mentions and measures audience exposure to various brands. The company also creates custom sponsorship reports and assists in determining sponsorship budgets, thereby enabling businesses to optimize their television presence and investments. Through its innovative approach to TV data and analytics, Kinetiq aims to enhance understanding of audience behavior and improve the effectiveness of marketing strategies across paid, earned, and sponsorship channels.
Top Stages
1 past transactions
iQ Media
Acquisition in 2019
iQ Media, established in 2010 and headquartered in Conshohocken, Pennsylvania, specializes in media intelligence solutions. The company offers a cloud-based platform that collects, analyzes, and shares TV, digital, and social media content. Its key services include TV attribution, sponsorship measurement, and media monitoring, enabling brands to track paid and earned media occurrences across various markets and attribute media values to marketing efforts. iQ Media's real-time analytics and impact visualization tools empower clients like Google, Home Depot, and Mercedes to optimize media placements, make data-driven decisions, and connect TV investments to audience outcomes.
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