Kinetiq

Kinetiq operates as a TV viewership data aggregator, focusing on providing actionable insights related to audience engagement with television advertisements. By leveraging a global TV intelligence network, Kinetiq identifies brand mentions and measures audience exposure to various brands. The company also creates custom sponsorship reports and assists in determining sponsorship budgets, thereby enabling businesses to optimize their television presence and investments. Through its innovative approach to TV data and analytics, Kinetiq aims to enhance understanding of audience behavior and improve the effectiveness of marketing strategies across paid, earned, and sponsorship channels.

Top Sectors

Television Analytics Business Intelligence Marketing Media

Top Stages

Acquisition

https://www.kinetiq.tv

https://crunchbase.com/organization/kinetiq-92be

https://linkedin.com/company/kinetiq-tv

https://pitchbook.com/profiles/company/266666-14

https://twitter.com/kinetiq_tv

Brent Dobsch

CFO

1 past transactions

iQ Media

Acquisition in 2019

iQ Media, established in 2010 and headquartered in Conshohocken, Pennsylvania, specializes in providing real-time TV intelligence solutions. The company empowers global brands by tracking and analyzing paid and earned media occurrences across local, national, and global TV markets. Its cloud-based platform enables users to collect, analyze, and share TV, digital, and social media content, offering insights into TV audience behaviors and their impact on various screens and channels. iQ Media's solutions include TV attribution, sponsorship measurement, media monitoring, image recognition, and organic video analysis, serving sectors such as public relations, advertising, and marketing. Clients like Google, Home Depot, Mercedes, and Sony leverage iQ Media's services to optimize media placements, make data-driven decisions, and connect TV investments to real-time audience outcomes.

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