Centerfield

Centerfield develops intelligent Big Data driven marketing and sales technology utilizing real time biddable media (RTB), automated call routing and customized scripting. Our proprietary platform, Dugout, combined with our 1500 person sales and retention center delivers new customers at scale to many of the leading brands worldwide.

Brett Cravatt

Co-CEO and Co-Founder

5 past transactions

Brainjolt

Acquisition in 2024
Brainjolt is an engagement agency and media company based in Pasadena, California, specializing in digital publishing services. The company focuses on creating captivating content, including stories and quizzes, through its brands 22 Words and MagiQuiz. Brainjolt aims to deliver highly engaging and entertaining content that not only captivates audiences but also enhances brand visibility and recognition. Through its innovative approach to content creation, Brainjolt seeks to foster a positive and engaging experience for its users.

Datalot

Acquisition in 2021
Datalot Inc. specializes in mobile and web marketing technology solutions tailored for the insurance industry. Established in 2008 and headquartered in Brooklyn, New York, the company has developed a pay-per-call advertising marketplace that transforms online traffic into live phone interactions. This platform connects insurance carriers and agents with transaction-ready consumers, facilitating the direct transfer of qualified leads into their sales processes. Datalot’s offerings include customized marketing campaigns, professional consumer triage, analytics-driven routing, and tools for agent management and regulatory compliance. By optimizing active campaigns, Datalot effectively helps clients achieve customer acquisition and lifetime value targets.

Business.com

Acquisition in 2021
Business.com Media, Inc., based in Carlsbad, California, operates a performance-based marketing platform that caters to small-to-medium enterprises. It offers a range of products, including sales and marketing leads, pay-per-click advertising, display advertising, and directory listings, enabling businesses to discover, compare, and purchase necessary products and services. Additionally, Business.com provides business news, expert advice, and resources to support the growth and success of small businesses.

Savings.com

Acquisition in 2021
Savings.com is an online platform designed to help consumers save money by offering a wide range of coupons and promotional savings. The website curates the best deals across various categories, including fashion, electronics, and food, making it easy for shoppers to find and share significant discounts from reputable brands and retailers. A dedicated team actively searches the internet to identify top offers, while a community of users rates each deal to ensure quality and reliability. This collaborative approach eliminates the frustration of expired coupons and ineffective promo codes, providing a streamlined experience for those looking to maximize their savings.

Qology Direct

Acquisition in 2017
Qology Direct offers performance-based marketing services aimed at acquiring and retaining customers for global brands. Utilizing an internet-based consumer direct marketing platform, the company engages consumers from the initial contact through to completed sales. This approach allows organizations to effectively maximize the potential of each buying cycle and enhance conversion rates. By employing a combination of analytical techniques and diverse sales strategies, Qology Direct delivers new customers at scale, addressing the needs of businesses seeking to improve their customer management and marketing efficiency.
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