Ariel Alternatives

Ariel Alternatives is a private equity firm established in 2021, located in Chicago, Illinois. The firm specializes in asset management with a focus on investing in middle-market companies. As a Registered Investment Adviser, Ariel Alternatives aims to identify and capitalize on growth opportunities within this segment of the market. By targeting middle-market enterprises, the firm seeks to drive value creation and foster long-term partnerships.

Yue Bonnet

Senior Managing Director and Head of Investments

1 past transactions

My Code

Acquisition in 2023
My Code, founded in 2015, operates as a leading Hispanic digital media company in the United States, focusing on connecting brands and advertisers with Hispanic audiences across various digital channels. It is recognized for its extensive Hispanic digital reach and develops integrated marketing campaigns that combine targetable data, exclusive inventory, and impactful creative content. My Code's proprietary intelligence platform, which leverages insights from a significant Hispanic digital panel and influencer network, allows for the delivery of data-driven marketing strategies. This approach enables brands to effectively engage with Hispanic consumers, enhancing their ability to capture this vital market segment and drive revenue growth.
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