Visible Ventures

Visible Ventures is an early-stage venture capital firm founded in 2016, with offices located in Boston and New York City. The firm focuses on investing in bold and diverse teams that are developing superior consumer experiences and the technologies that support them. By concentrating on the consumer sector, Visible Ventures aims to identify and support innovative companies that have the potential to transform the market.

Lori Cashman

General Partner

Suzanne Norris

Managing Partner

39 past transactions

Superpower

Series A in 2025
Superpower is a developer of a digital clinic focused on personalized healthcare solutions. The company's platform provides users with a comprehensive health dashboard and a tailored action plan, along with access to curated tests, products, and protocols. By offering advanced diagnostics and vetted therapeutics, Superpower aims to empower individuals to pursue longer, healthier, and more vital lives. The platform is designed to enhance the management of personal health, making it more convenient and effective for users seeking to improve their overall well-being.

Alinea

Series A in 2025
Alinea is a mobile investing platform designed to empower users by simplifying the investment process. It enables individuals to invest in stocks, exchange-traded funds, and cryptocurrencies through curated playlists that help diversify portfolios based on personal interests and themes. The platform automates investing with features like recurring contributions and provides relevant insights to assist users in making informed financial decisions. Additionally, Alinea incorporates a social aspect, allowing users to share and view investment strategies within a community. Targeting those new to investing or seeking a straightforward approach to personal finance, Alinea focuses on creating a self-directed investment service that emphasizes thematic and goal-based investing.

Knit

Series A in 2024
PurPics, LLC, based in Austin, Texas, operates a platform and application designed to connect brands with Gen Z consumers through student organizations. Founded in 2015, the platform enables members of these organizations to promote brand partners by posting pictures on their personal Instagram accounts. In return for increased engagement, brands can make donations for each like these posts receive. By customizing audience targeting based on factors such as region and campus, PurPics facilitates tailored marketing campaigns that enhance brand awareness and consumer interaction. This innovative approach offers brands a more effective means of engaging with their target demographics compared to traditional advertising methods. Through its SaaS-enabled marketplace, PurPics has collaborated with various brands to execute campaigns that drive foot traffic, boost in-store sales, and gather valuable consumer insights.

Grayce

Series A in 2024
Grayce, Inc. is a health care agency based in San Francisco that specializes in providing personalized support for families and employees managing the care of aging adults and children. Established in 2019, Grayce offers a comprehensive range of services, including assistance with insurance, finances, legal plans, medical care, home care, housing, and daily needs. The company emphasizes individualized guidance, ensuring that each member receives dedicated support from a social worker who helps manage their overall care. This includes planning, resource identification, care coordination, and advocacy, empowering family caregivers to effectively navigate the complexities of caring for their loved ones.

Ello

Series A in 2023
Ello focuses on transforming children's reading experiences by integrating artificial intelligence with traditional books, thereby providing personalized learning through evidence-based reading instruction. The company aims to assist children who encounter difficulties while reading and employs behavioral psychology techniques to encourage continued engagement with the material. By fostering a personal connection with real books, Ello seeks to nurture children's natural curiosity and cultivate a lifelong love for learning. Through its innovative approach, Ello positions itself as a leader in the educational technology space, dedicated to enhancing literacy and making reading a more accessible and enjoyable journey for young learners.

Illumix

Series A in 2023
Illumix is a technology and gaming studio focused on enhancing augmented reality (AR) experiences. The company develops foundational capabilities and user interactions that facilitate the creation of dynamic AR games. By integrating advanced technologies with gaming practices and research in computer vision, Illumix supports game developers in crafting interactive experiences that respond to real-time environmental changes. This innovative approach not only improves the quality of AR content but also expands its applications across entertainment venues and marketing campaigns, ensuring that users engage with immersive digital experiences.

Recurate

Series A in 2022
Recurate operates as a comprehensive recommerce partner, facilitating a peer-to-peer marketplace for used products directly within e-commerce stores. The platform empowers customers to resell items they have previously purchased, thereby promoting sustainability and extending product life cycles. By integrating resale capabilities, Recurate allows users to showcase these second-hand products through social media, which helps drive traffic back to the original e-commerce site. The service includes essential features such as brand protection, customization options, and customer support, making it easier for businesses to manage their resale processes while enhancing customer engagement.

Lucra Sports

Series A in 2022
Lucra Sports is a social sports gaming platform that combines elements of sports gaming and fantasy sports. It allows users to create fantasy leagues and engage in skill-based activities across various domains, including sports, yard games, drinking games, board games, and video games. The platform facilitates friendly competition by enabling users to stake money on the performances of players, enhancing the social aspect of gaming while fostering a community of sports enthusiasts.

Droplette

Series B in 2021
Droplette Inc., founded in 2017 and based in Boston, Massachusetts, specializes in the development of a needle-free skincare device that utilizes a patent-pending transdermal delivery system. This innovative technology allows for the delivery of drugs up to 60% larger than traditional treatments, penetrating deeply into the skin over large surface areas. The device is designed to be painless, contact-free, and portable, generating no disposables. Initially aimed at delivering antibiotics for serious skin conditions such as ulcers and infections, Droplette also envisions future applications for localized delivery of chemotherapeutics for skin cancer and anti-aging treatments. By enabling effective skincare without harmful chemicals, Droplette aims to transform skin health through scientific advancement.

Vincere Health

Seed Round in 2021
Vincere Health Inc. is a health technology company based in Allston, Massachusetts, founded in 2019 at the Harvard Innovation Labs. The company has developed a mobile application aimed at assisting users in quitting smoking and making healthier choices through a combination of behavioral nudges, incentives, and evidence-based interventions. Users can set personal health goals and test their adherence by using an attachable breathalyzer device to track their smoking habits daily. The platform offers immediate financial rewards for users who reduce their smoking and ultimately quit. Additionally, Vincere Health provides personalized coaching and real-time progress tracking to support chronic disease management and promote healthier lifestyle choices, addressing significant healthcare challenges primarily focused on smoking cessation.

Rae Wellness

Series A in 2021
Rae Wellness is a woman-owned company based in Minneapolis, Minnesota, that specializes in developing and producing vegan, non-GMO, and gluten-free supplements aimed at enhancing beauty, health, and hormonal balance. Founded in 2019, the company offers a diverse range of products, including capsules, powders, and tinctures, designed to support women's well-being. Rae Wellness emphasizes the use of nourishing ingredients, ensuring that its supplements contain no added sugars, colors, or artificial preservatives. The products are available for purchase online, making them accessible to a broad audience.

Rae Wellness

Series A in 2021
Rae Wellness is a woman-owned company based in Minneapolis, Minnesota, that specializes in developing and producing vegan, non-GMO, and gluten-free supplements aimed at enhancing beauty, health, and hormonal balance. Founded in 2019, the company offers a diverse range of products, including capsules, powders, and tinctures, designed to support women's well-being. Rae Wellness emphasizes the use of nourishing ingredients, ensuring that its supplements contain no added sugars, colors, or artificial preservatives. The products are available for purchase online, making them accessible to a broad audience.

Alyce

Series B in 2021
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, Alyce offers a unique service that allows businesses to send curated gifts through its online platform, SWAG SELECT. This platform provides users with a diverse catalogue of gift options and employs artificial intelligence to analyze personal social data, ensuring that the selected gifts resonate with recipients. Alyce simplifies the process of direct mail and account-based marketing by managing orders, shipping, and tracking for a wide range of gift quantities. The company's approach not only fosters genuine relationships but also significantly enhances engagement metrics, delivering improved account penetration and pipeline growth compared to traditional methods.

Rae Wellness

Funding Round in 2020
Rae Wellness is a woman-owned company based in Minneapolis, Minnesota, that specializes in developing and producing vegan, non-GMO, and gluten-free supplements aimed at enhancing beauty, health, and hormonal balance. Founded in 2019, the company offers a diverse range of products, including capsules, powders, and tinctures, designed to support women's well-being. Rae Wellness emphasizes the use of nourishing ingredients, ensuring that its supplements contain no added sugars, colors, or artificial preservatives. The products are available for purchase online, making them accessible to a broad audience.

Vincere Health

Pre Seed Round in 2020
Vincere Health Inc. is a health technology company based in Allston, Massachusetts, founded in 2019 at the Harvard Innovation Labs. The company has developed a mobile application aimed at assisting users in quitting smoking and making healthier choices through a combination of behavioral nudges, incentives, and evidence-based interventions. Users can set personal health goals and test their adherence by using an attachable breathalyzer device to track their smoking habits daily. The platform offers immediate financial rewards for users who reduce their smoking and ultimately quit. Additionally, Vincere Health provides personalized coaching and real-time progress tracking to support chronic disease management and promote healthier lifestyle choices, addressing significant healthcare challenges primarily focused on smoking cessation.

Ello

Seed Round in 2020
Ello focuses on transforming children's reading experiences by integrating artificial intelligence with traditional books, thereby providing personalized learning through evidence-based reading instruction. The company aims to assist children who encounter difficulties while reading and employs behavioral psychology techniques to encourage continued engagement with the material. By fostering a personal connection with real books, Ello seeks to nurture children's natural curiosity and cultivate a lifelong love for learning. Through its innovative approach, Ello positions itself as a leader in the educational technology space, dedicated to enhancing literacy and making reading a more accessible and enjoyable journey for young learners.

Standard Dose

Venture Round in 2020
Standard Dose, Inc. is an online retailer based in New York that specializes in cannabinoid (CBD) cosmetic products and related natural remedies. Founded in 2018, the company offers a curated selection of over sixty products aimed at enhancing wellness through natural healing practices. Its extensive range includes facial serums, overnight masks, CBD patches, sleep aids, tinctures, and various beverages such as sparkling CBD drinks. In addition to retail, Standard Dose emphasizes consumer education about CBD, providing insights into its benefits for conditions like anxiety, pain, and inflammation. The company is committed to transparency and ensures that all products are responsibly sourced and produced with natural ingredients.

Summersalt

Series B in 2019
Summersalt, LLC is a women's apparel brand established in 2017 and based in Clayton, Missouri. The company specializes in designing, manufacturing, and selling eco-friendly swimwear, activewear, loungewear, travel wear, and sleepwear, all while maintaining an affordable price point. Summersalt's swimwear is crafted from recycled materials and is designed to provide comfort and functionality, including features like chlorine resistance and protection against sand and sweat. The brand is known for its modern and sophisticated styles, backed by extensive data-driven research from millions of measurements collected from thousands of women to ensure an impeccable fit. Summersalt has quickly gained recognition in the fashion industry, attracting a diverse customer base, including influencers and celebrities, and receiving accolades from prominent publications such as ELLE and Vogue. The products are primarily sold online, making them accessible to a wide audience.

Alyce

Series A in 2019
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, Alyce offers a unique service that allows businesses to send curated gifts through its online platform, SWAG SELECT. This platform provides users with a diverse catalogue of gift options and employs artificial intelligence to analyze personal social data, ensuring that the selected gifts resonate with recipients. Alyce simplifies the process of direct mail and account-based marketing by managing orders, shipping, and tracking for a wide range of gift quantities. The company's approach not only fosters genuine relationships but also significantly enhances engagement metrics, delivering improved account penetration and pipeline growth compared to traditional methods.

Blume

Seed Round in 2019
Blume is a North Vancouver-based company founded in 2016 that specializes in developing and retailing all-natural self-care products aimed at girls during puberty. The product line includes a variety of items such as organic tampons, acne treatments, face washes, natural deodorants, and PMS oil. Additionally, Blume offers gift boxes that feature its products. The company markets its offerings through its website, providing a focused approach to addressing the unique needs of young women.

Droplette

Seed Round in 2019
Droplette Inc., founded in 2017 and based in Boston, Massachusetts, specializes in the development of a needle-free skincare device that utilizes a patent-pending transdermal delivery system. This innovative technology allows for the delivery of drugs up to 60% larger than traditional treatments, penetrating deeply into the skin over large surface areas. The device is designed to be painless, contact-free, and portable, generating no disposables. Initially aimed at delivering antibiotics for serious skin conditions such as ulcers and infections, Droplette also envisions future applications for localized delivery of chemotherapeutics for skin cancer and anti-aging treatments. By enabling effective skincare without harmful chemicals, Droplette aims to transform skin health through scientific advancement.

WaitWhat

Series A in 2019
WaitWhat is a media invention company focused on creating and owning original, high-quality content that reshapes the cultural landscape. It develops innovative media properties that extend beyond their initial formats, aiming to establish new categories and genres within the industry. The company offers a diverse range of services, including live events, higher education initiatives, corporate curricula, publishing, and video series. By infusing its content with a sense of wonder and curiosity, WaitWhat seeks to engage audiences and alter their perceptions of the world. Through its commitment to exceptional production values and scalable concepts, the company strives to deliver impactful media that resonates across various platforms.

Lia

Seed Round in 2018
LIA Diagnostics is redesigning pregnancy tests to addresses the challenges surrounding privacy, usability and sustainability in current pregnancy tests.

Summersalt

Series A in 2018
Summersalt, LLC is a women's apparel brand established in 2017 and based in Clayton, Missouri. The company specializes in designing, manufacturing, and selling eco-friendly swimwear, activewear, loungewear, travel wear, and sleepwear, all while maintaining an affordable price point. Summersalt's swimwear is crafted from recycled materials and is designed to provide comfort and functionality, including features like chlorine resistance and protection against sand and sweat. The brand is known for its modern and sophisticated styles, backed by extensive data-driven research from millions of measurements collected from thousands of women to ensure an impeccable fit. Summersalt has quickly gained recognition in the fashion industry, attracting a diverse customer base, including influencers and celebrities, and receiving accolades from prominent publications such as ELLE and Vogue. The products are primarily sold online, making them accessible to a wide audience.

Harper Wilde

Seed Round in 2018
Harper Wilde, Inc. operates an online platform specializing in lingerie shopping, focused on providing comfortable and affordable inner garments for women. Established in 2016 and based in Los Angeles, California, the company aims to empower women by offering thoughtfully designed products at nearly half the price of competitors. By streamlining production processes, Harper Wilde not only enhances customer convenience but also reduces costs, allowing them to pass savings on to consumers. The company is dedicated to uplifting women and promoting future generations of female leaders through its mission and product offerings.

Copper Cow Coffee

Seed Round in 2018
Copper Cow Coffee is a premium specialty coffee company based in Los Angeles, California, that specializes in Vietnamese coffee products. Founded in 2018, the company focuses on providing accessible, high-quality coffee through innovative packaging and modern design. Copper Cow Coffee sources its beans from sustainable, organic farms in Vietnam, ensuring that its offerings support environmentally-conscious practices. The brand is known for its specialty Vietnamese lattes, which are sweetened with condensed milk and contain no artificial flavors or preservatives. By selling its products online, Copper Cow Coffee aims to make authentic Vietnamese coffee experiences available to customers throughout the United States.

Summersalt

Seed Round in 2018
Summersalt, LLC is a women's apparel brand established in 2017 and based in Clayton, Missouri. The company specializes in designing, manufacturing, and selling eco-friendly swimwear, activewear, loungewear, travel wear, and sleepwear, all while maintaining an affordable price point. Summersalt's swimwear is crafted from recycled materials and is designed to provide comfort and functionality, including features like chlorine resistance and protection against sand and sweat. The brand is known for its modern and sophisticated styles, backed by extensive data-driven research from millions of measurements collected from thousands of women to ensure an impeccable fit. Summersalt has quickly gained recognition in the fashion industry, attracting a diverse customer base, including influencers and celebrities, and receiving accolades from prominent publications such as ELLE and Vogue. The products are primarily sold online, making them accessible to a wide audience.

Dough

Seed Round in 2017
Dough, Inc. operates a platform that focuses on products made by women, offering a wide range of items including accessories, apparel, beauty products, books, food and beverages, health and wellness products, and home furnishings. Founded in 2018 and headquartered in Boston, Massachusetts, Dough serves as a membership community that aims to promote economic equality by increasing awareness and purchasing power for women-owned businesses. The organization is dedicated to building an inclusive movement that represents female entrepreneurs and their brands, striving for equal representation of women in leadership roles and the corporate world.

PetPocketbook

Seed Round in 2017
Petpocketbook is a developer of a cloud-based pet management platform aimed at enhancing the operational efficiency of pet care professionals, such as dog walkers and pet sitters. The software automates essential tasks, including paperwork and scheduling, while simplifying client management and streamlining digital payment processing and invoicing. This allows pet care providers to dedicate more time to caring for pets and improving customer service, ultimately contributing to the growth of their businesses. By focusing on automation and management, Petpocketbook seeks to simplify the lives of pet owners and professionals alike, ensuring pets receive the attention they deserve.

Novopyxis

Seed Round in 2017
Novopyxis Inc. is a biotechnology company based in Boston, Massachusetts, focused on developing innovative anti-inflammatory therapeutics and medical devices. Founded in 2013, the company aims to address neurological and metabolic conditions stemming from inflammatory issues, including diseases such as ALS and cystic fibrosis. Its flagship therapeutic, which activates the anti-inflammatory receptor AT2R, has demonstrated cardioprotective and neuroprotective properties and has received orphan designation from the FDA for treating Pediatric Cardiomyopathy. Novopyxis has also developed a transdermal delivery system designed for painless, contact-free drug delivery, enabling the administration of large molecules through the skin for therapeutic treatments. Additionally, the company has spun out Droplette, which specializes in a patented device for delivering therapeutic substances deep into tissue, and has established a partnership with Leo Pharma for applications in medical dermatology. Novopyxis has received multiple awards, including recognition from MassBio and the CASIS-Boeing Prize for its innovative contributions to biotechnology.

Auratec

Seed Round in 2017
Auratec is a jewelry manufacturer based in New York, founded in 2014. The company specializes in creating fine jewelry for women, including rings, earrings, necklaces, bracelets, and anklets, crafted from gold, rose gold, silver, and diamonds. Auratec operates primarily through an online marketplace, offering a direct selling model that allows customers to access a range of ethically sourced products at competitive prices. By producing its jewelry locally in New York City, the company aims to provide high-quality accessories while minimizing costs associated with import taxes.

AudPop

Seed Round in 2017
AudPop is a social impact video submissions platform that connects diverse storytellers with brands and agencies, facilitating the creation of video content for various business needs. The platform enables filmmakers to submit films, pitches, and series, making it easier and more affordable to obtain video at scale. AudPop's ecosystem supports a wide range of activities, including video contests, filmmaking challenges, and online film festivals, providing opportunities for creators to earn cash, prizes, and distribution. With a community of 250,000 registered members, including 75,000 global filmmakers, AudPop has awarded $10 million to creators and hosts over 3,500 hours of films on its platform. Its diversified business model encompasses video and content submissions software, events, a video library, subscriptions, and original content, enhancing the overall experience for both creators and brands.

Jam Music

Seed Round in 2017
Jam Music is an app to listen music and chat with friends.

The Nue

Seed Round in 2017
The Nue Co. Ltd. is a London-based company that specializes in producing nutritional supplements made from organic ingredients. Established in 2016, The Nue Co. focuses on creating products such as vitamins, milk protein, plant protein, magnesium, prebiotics, and probiotics, with an emphasis on traceability and quality. The company's formulation approach is rooted in simplicity and creativity, utilizing powerful organic foods rich in specific nutrients rather than artificial additives. Their supplements are free from toxic preservatives, flavorings, and sweeteners, ensuring that every ingredient is responsibly sourced and clinically validated. Additionally, The Nue Co. operates an online subscription platform for product distribution, while prioritizing environmentally friendly practices by limiting plastic packaging and striving to reduce their carbon footprint. Their mission is to provide science-backed supplements that promote overall health and wellness.

Mented Cosmetics

Seed Round in 2017
Mented Cosmetics, founded in 2017 and based in New York, is a luxury beauty brand dedicated to serving women of color. The company specializes in cruelty-free and vegan cosmetic products, including lip shades, lip gloss, nail polish, and accessories, all designed to complement the unique skin tones of Black and Brown women. Mented believes that every woman should find representation in beauty, offering a range of nude lipstick and nail polish shades tailored specifically for this demographic. By selling its products online, Mented Cosmetics aims to provide accessible, non-toxic makeup options that empower women and ensure they feel seen in the beauty industry.

Werk

Pre Seed Round in 2017
Werk is the first and only people analytics software that helps companies improve their flexibility performance through data. Through a proprietary assessment methodology and analytics dashboard, Werk delivers the insights companies need to understand current flexibility baseline and gaps, the highest ROI flex investments to close those gaps, and the impact of flexibility on their most important business metrics. Learn more at Werk.co

Daily Harvest

Seed Round in 2016
Daily Harvest, Inc. is a New York-based company that specializes in subscription-based food delivery services, focusing on healthy frozen foods. Founded in 2014, it offers a diverse range of products including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. The company's offerings are developed by nutritionists to meet the needs of health-conscious consumers, allowing them to enjoy pre-portioned meals without the need for cooking. Daily Harvest utilizes a combination of data science and a direct-to-farmer supply chain to personalize its products and ensure rapid delivery to customers. This customer-centric approach aims to provide convenient and nutritious meal options for busy lifestyles.

coUrbanize

Seed Round in 2016
coUrbanize Inc. operates an online community engagement platform that connects real estate developers and municipal planners with local residents. Founded in 2013 and based in Boston, Massachusetts, the platform allows developers and urban planners to share project information through visualizations and descriptions while facilitating feedback and discussions with community members. By providing a suite of online tools for communication and reporting, coUrbanize helps project teams enhance public engagement, streamline the feedback process, and ultimately increase the likelihood of project approval. The platform aims to save time and reduce costs associated with development projects by fostering a collaborative environment between developers and the communities they serve.

Moxxly

Seed Round in 2016
Moxxly, Inc. is a San Francisco-based company that specializes in the design of an innovative breast pump system tailored for modern mothers. Founded in 2014, Moxxly's flagship product enables women to pump breast milk discreetly while wearing their shirts, promoting convenience and mobility. The system also provides real-time data regarding breast milk supply, helping mothers monitor their breastfeeding journey more effectively. Moxxly aims to simplify the experience of motherhood by integrating stylish and high-performing devices into daily life. The company is female-founded and has participated in notable programs such as PCH International's Highway 1 hardware incubator and Stanford's StartX accelerator. As of mid-2017, Moxxly operates as a subsidiary of Olle Larsson Holding AG.
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