Caring.com

Caring.com, established in 2007, is a prominent online resource dedicated to assisting individuals who care for aging family members and loved ones. With a mission to alleviate the challenges faced by family caregivers, the platform provides essential information, support, and resources to help them make informed decisions while navigating their caregiving journeys. Catering to over 40 million caregivers in the United States, Caring.com offers a vast Senior Care Directory that includes nearly 55,000 consumer ratings and reviews, along with online support groups and a toll-free referral line for senior living options. The company's leadership team and staff possess extensive experience in health and family media, with many having personal caregiving experience. By delivering tailored guidance on senior living communities and home care agencies, Caring.com empowers caregivers to save time and money while reducing their stress.

Richard Forman

Investor

3 past transactions

SeniorHousingNet.com

Acquisition in 2020
SeniorHousingNet.com is a platform dedicated to assisting older adults in locating suitable housing options that cater to their current and future care requirements. Established in 1999 and headquartered in Charlotte, North Carolina, the company provides a comprehensive directory that includes listings for various types of senior living arrangements, such as in-home care, adult day care, respite care, and skilled nursing facilities. As of May 2020, SeniorHousingNet.com operates as a subsidiary of Caring, LLC, further enhancing its ability to serve the needs of seniors and their families.

SeniorHomes.com

Acquisition in 2015
SeniorHomes.com is an online platform dedicated to assisting individuals in finding suitable senior housing and care options. The company provides a comprehensive resource for various types of senior living arrangements, including assisted living, independent living, Alzheimer's care, nursing homes, and retirement communities. In addition to its listings, SeniorHomes.com offers a complimentary care advisor service to help users navigate their choices effectively. The platform also features informative articles on senior housing topics, making it a valuable tool for families seeking care for their loved ones or for seniors looking for themselves.

Gilbert Guide

Acquisition in 2009
Established in 2004, Gilbert Guide is the leading senior care website where families find practical solutions, expert information and the most comprehensive senior housing guide and homecare directory for aging parents and loved ones. It was founded on the concept that quality matters, and its primary goal is to educate consumers on a breadth of senior care and aging issues. Just launched: The Daily Wrinkle is a new channel on Gilbert Guide dedicated to finding and delivering useful products, services, expert interviews tips and resources for aging Americans and their loved ones. Host Jill Gilbert takes you through video product demos, in-depth interviews, and discussions of features for both on and offline resources, ensuring that The Daily Wrinkle educates, informs, engages and adds some fun into the mix for this exploding demographic.
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