GumGum
GumGum, Inc. is a company specializing in in-image advertising and visual intelligence solutions for brands and publishers. Founded in 2006 and headquartered in Santa Monica, California, GumGum leverages artificial intelligence, particularly computer vision and natural language processing, to unlock the value of visual content across various platforms, including social media and broadcast television. The company offers a range of services, including influencer marketing, in-screen and native advertising, site monetization, community management, and targeted media buying. Additionally, GumGum provides a visual listening platform that enables brands to identify and activate relevant online images and an online portal for customizing and launching advertisements. With multiple offices across the United States and internationally, GumGum aims to enhance contextual marketing and improve the effectiveness of advertising investments through advanced technology.
Playground XYZ
Acquisition in 2021
Playground XYZ operates a measurement and optimization platform that specializes in visual attention measurement and media optimization solutions. The company employs its Attention Intelligence Platform to capture, measure, and enhance attention time. By analyzing data from an opted-in group, Playground XYZ establishes baseline attention metrics and compares these against the actual viewing behaviors and attention patterns of anonymized audience members. This approach allows the company to assess the effectiveness of ad placements and provides valuable insights into attention patterns and the overall impact of advertisements across various digital environments.
JustPremium
Acquisition in 2021
JustPremium B.V. is an advertising exchange specializing in high-impact display and video advertising. The company offers a diverse range of advertising formats, including video wallpaper, lightbox, push-up leaderboards, and mobile ads, among others. With a focus on programmatic rich media, JustPremium combines creativity with technology to deliver engaging cross-screen user experiences, facilitating connections between premium publishers and leading global brands. Headquartered in Amsterdam, the company operates additional offices in key cities such as London, Hamburg, Madrid, and Dubai. JustPremium boasts access to over 15 billion impressions and reaches more than 900 million unique visitors across 25 countries each month, positioning itself as a significant player in the digital advertising marketplace.
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