GumGum
GumGum, Inc. is a technology company based in Santa Monica, California, that specializes in artificial intelligence, particularly in computer vision and natural language processing. Founded in 2006, the company focuses on unlocking the value of visual content generated across various platforms, including the web and broadcast television. GumGum provides a range of services, such as in-image advertising, influencer marketing, targeted media buying, and site monetization. Its flagship products include GumGum Visual Intelligence, a platform for real-time visual listening that assists brands in identifying and activating online imagery, and AdBuilder, which allows brands to create and manage in-image and in-screen advertisements. By using advanced machine learning and deep learning technologies, GumGum enhances contextual advertising and aids marketers in maximizing the media value of their investments. The company maintains a presence with additional offices in major cities across the United States, as well as locations in London and Sydney.
Playground XYZ
Acquisition in 2021
Playground XYZ offers a measurement and optimization platform designed to enhance advertising effectiveness by capturing and analyzing visual attention. Utilizing its Attention Intelligence Platform, the company measures attention time by comparing average attention measurements from a consented group against actual viewing behaviors and attention patterns of anonymized audience members. This approach allows Playground XYZ to deliver insights into the effectiveness of ad placements and to provide data on audience attention patterns across various digital environments. Through its tools, the company aims to optimize media strategies based on measurable attention metrics.
JustPremium
Acquisition in 2021
JustPremium B.V. is an advertising exchange specializing in high-impact display and video advertising. The company provides a variety of advertising formats, including video wallpaper, lightboxes, and mobile advertising solutions. It operates a programmatic platform that combines creativity, media, and technology to enhance brand visibility in a competitive digital landscape. With access to over 15 billion impressions each month, JustPremium connects a vast network of premium publishers with leading global brands, reaching more than 900 million unique visitors across 25 countries. Headquartered in Amsterdam, the company also has regional offices in cities such as London, Hamburg, Madrid, and Dubai. Its real-time bidding system allows advertisers to target specific audiences effectively, ensuring impactful cross-screen user experiences.
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