The Players Fund

The Players Fund, established in 2023 and located in London, United Kingdom, is a pioneering venture capital firm led by athletes. It focuses on empowering the athlete community by enabling them to invest in technology-driven startups at the Seed and Series A stages. As the first athlete-led enterprise of its kind in the UK, The Players Fund seeks to create a new model of investment that aligns the interests of athletes with innovative business opportunities, fostering a collaborative environment for growth and development in the startup ecosystem.

Ruari Bell

Co-Founder and Managing Partner

3 past transactions

Unravel

Series A in 2025
Developer of a shoppable video platform intended to connect consumers with the world's most instagrammable experiences. The company platform combines immersive content, intuitive, clutter-free design, and artificial intelligence capabilities, and on the supply side enlisted twenty travel content creators who make a living off the platform. On the demand side, help millennials book their next holiday, enabling the world's popular content creators to create immersive, shoppable video content, that inspires trip discovery and seamless purchase experiences and travelers to book holidays, by discovering bucket-list-worthy Instagrammable travel experiences, recommended by themore

Flagcat

Seed Round in 2025
Flagcat is a webtoon studio focused on producing high-quality original series. The company develops its own proprietary webtoon engine, which enhances the production of animated web series. Drawing inspiration from traditional manga, Flagcat employs comparable art styles, themes, and storylines while leveraging technology and artificial intelligence to innovate content production workflows. This approach allows Flagcat to create engaging narratives and visually appealing content that resonates with audiences.

OptimallyMe

Seed Round in 2024
OptimallyMe is a health technology company that empowers individuals to proactively manage their health. It offers a user-friendly, interactive dashboard that integrates and analyzes data from home blood tests, DNA results, and smart devices tracking sleep, heart rate variability, activity, and weight. The platform's core is an innovative health dashboard that monitors key biomarkers and tracks health changes over time, providing users with actionable insights to make informed decisions about their well-being.
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