Pukeko Pictures

Parrot Analytics is a data science company that specializes in measuring and predicting audience demand for media content across all platforms globally. It collaborates with various stakeholders in the media industry, including studios, networks, broadcasters, brands, agencies, and OTT platforms, providing essential data and content expertise to inform decisions related to content investment, distribution, acquisition, licensing, partnerships, and advertising. By leveraging the world's largest datasets on audience behavior, Parrot Analytics has established a global Demand Measurement system recognized as a standard for assessing content demand. Additionally, the company offers a Content Genome™ system to facilitate detailed content decisions and has developed a context-aware discovery and recommendations engine to enhance content monetization and improve user experiences in OTT services. Parrot Analytics aims to connect content creators with audiences by promoting data-driven decision-making throughout the media value chain.