Pukeko Pictures

Parrot Analytics is a data science company specializing in measuring and predicting audience demand for media content across various platforms worldwide. By harnessing the world's largest datasets on audience behavior, Parrot Analytics provides essential insights to studios, networks, broadcasters, brands, agencies, and OTT platforms. The company has established its Demand Measurement system as the television industry's global standard for assessing content demand, while also offering the Content Genome™ system to facilitate detailed content decisions. Furthermore, Parrot Analytics has developed a context-aware discovery and recommendations engine designed to enhance content monetization and improve the consumer experience in OTT services. The company's mission is to connect content creators with audiences through data-driven decisions that span the entire value chain, thereby emphasizing the significance of content and its influence on people's lives.