S4S Ventures

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

Cambri is a concept testing software designed to assist global brands in speeding up their innovation processes. The platform offers automated tools for effective concept creation and testing of products and services. Its features include product and service concept testing, idea screening, price optimization, packaging design, and brand and advertising analysis. By providing consumer insights, value propositions, and marketing communication support, Cambri enables innovators and startups to evaluate their ideas and make informed decisions, ultimately enhancing their product development strategies.

Provenance is a technology company that specializes in promoting sustainability and transparency in the consumer goods industry. It operates a platform that validates and communicates the sustainability credentials of consumer packaged goods (CPG) brands, enabling consumers to make informed, eco-friendly purchasing decisions. The platform tracks products from their origin to the point of sale, providing real-time, verifiable data that enhances brand trust and sales. Over 200 leading CPG businesses, including Cult Beauty, The Ordinary, and Shiseido, use Provenance to showcase their sustainability efforts. As a mission-driven, independent B Corp, Provenance aims to empower consumers to make choices that positively impact both people and the planet.

ID5 is focused on enhancing online advertising for consumers, media owners, and advertisers, with the goal of helping publishers achieve sustainable revenue growth. The company offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs with a stable, consented, and encrypted user ID. This solution improves user recognition and match rates, enabling publishers to better monetize their audiences and helping advertisers run effective and measurable campaigns. Additionally, ID5's platform addresses inefficiencies in website campaign performance by managing cookie synchronization among partners, ensuring privacy compliance, and streamlining consent management. This ultimately enhances the user experience, increases page load speeds, and allows clients such as publishers and data providers to operate more efficiently while maximizing the value of their data and inventory.

TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.

4.screen GmbH, founded in 2020 and based in Munich, Germany, develops a digital platform that connects businesses with drivers through car screens. The company focuses on enhancing driver interactions by providing a standardized interface for real-time communication with drivers via its Mobility Experience Cloud. This technology allows car manufacturers and mobility service providers to integrate 4.screen APIs into their existing systems, enabling businesses, from local shops to global brands, to communicate directly with drivers. As a result, drivers gain frictionless access to a range of mobility services, encounter more relevant content, and enjoy value-added offerings such as sponsored parking and charging. The team at 4.screen comprises experts in automotive, marketing, and software, all dedicated to creating seamless driving experiences.

Tracer provides transparency into the performance of their investments using cross-platform data specific to their business. The competitive landscape is increasingly driven by specialized products such as data-driven software and consulting services. Buying a pilot is like buying a plane. This browser-based system allows you to manipulate, report on, and analyze all of your data.

Tenovos, Inc. operates an Active Story Management platform that enables brands to engage with customers through compelling narratives and data-driven insights. Founded in 2018 and based in New York City, the company offers several products, including Story Manager, which provides role-based capabilities for managing assets throughout their lifecycle; Story Streams, which aids in the orchestration and optimization of content; Story Insights, which delivers analytics on performance data; and Story Cloud, offering microservices and data integration for enterprise needs. Tenovos primarily serves consumer brands across various industries, including consumer packaged goods, retail, media and entertainment, and food and beverage, helping them to transform static assets into dynamic storytelling experiences.