S4S Ventures

TvScientific is a performance advertising platform that specializes in connected TV (CTV) advertising, making it accessible and measurable for brands and applications of all sizes. The company utilizes data-driven insights to demonstrate the value of TV advertising while simplifying and automating the CTV buying process. TvScientific offers real-time reporting, allowing users to monitor campaign performance confidently. Its Always-On Incrementality testing feature provides businesses with valuable information about the incremental impact of CTV campaigns, ensuring they achieve their desired outcomes. By combining efficient media buying with digital-like measurement and attribution, TvScientific enables companies to leverage CTV as a scalable performance channel.

Cambri is a software company that specializes in concept testing for global brands. Their platform offers tools designed to accelerate the innovation process by providing automated digital solutions for effective concept creation and testing of products and services. The company's offerings include idea screening, price optimization, packaging design, brand and advertising insights, value propositions, and marketing communication. This enables innovators and startups to test their ideas efficiently and make informed decisions.

Provenance is a technology company that specializes in promoting sustainability and transparency in the consumer goods industry. It operates a platform that validates and communicates the sustainability credentials of consumer packaged goods (CPG) brands, enabling consumers to make informed, eco-friendly purchasing decisions. The platform tracks products from their origin to the point of sale, providing real-time, verifiable data that enhances brand trust and sales. Over 200 leading CPG businesses, including Cult Beauty, The Ordinary, and Shiseido, use Provenance to showcase their sustainability efforts. As a mission-driven, independent B Corp, Provenance aims to empower consumers to make choices that positively impact both people and the planet.

ID5 is a company focused on enhancing online advertising for consumers, media owners, and advertisers, with a primary aim of helping publishers achieve sustainable revenue growth. It offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs. This infrastructure improves user recognition and match rates, providing a stable, consented, and encrypted user ID. By doing so, ID5 enables publishers to better monetize their audiences and allows advertisers to execute effective and measurable campaigns. Additionally, the company's centralized identification synchronization platform addresses inefficiencies in website campaign performance by managing cookie synchronization, ensuring privacy compliance, and optimizing consent management, thus enhancing the overall user experience and operational efficiency for publishers and data providers.

TvScientific is a performance advertising platform that specializes in connected TV (CTV) advertising, making it accessible and measurable for brands and applications of all sizes. The company utilizes data-driven insights to demonstrate the value of TV advertising while simplifying and automating the CTV buying process. TvScientific offers real-time reporting, allowing users to monitor campaign performance confidently. Its Always-On Incrementality testing feature provides businesses with valuable information about the incremental impact of CTV campaigns, ensuring they achieve their desired outcomes. By combining efficient media buying with digital-like measurement and attribution, TvScientific enables companies to leverage CTV as a scalable performance channel.

4.screen GmbH, founded in 2020 and based in Munich, Germany, is a technology company focused on enhancing driver interactions through its digital platform. The company connects businesses with drivers by enabling local stores and global brands to communicate directly via vehicle screens. Its core product, the 4.screen Mobility Experience Cloud, provides a standardized interface for real-time communication, integrating seamlessly with car manufacturers' systems. This allows businesses of all sizes to deliver relevant content and value-added services, such as sponsored parking and charging, directly to drivers. The 4.screen team, comprised of experts in automotive, marketing, and software, strives to place the driver at the heart of the mobility ecosystem, ensuring a frictionless experience and improved journey for users.

Tracer provides transparency into the performance of their investments using cross-platform data specific to their business. The competitive landscape is increasingly driven by specialized products such as data-driven software and consulting services. Buying a pilot is like buying a plane. This browser-based system allows you to manipulate, report on, and analyze all of your data.

Tenovos, Inc. is a technology company that has developed an Active Story Management platform aimed at enhancing how brands engage with customers through storytelling. Founded in 2018 and headquartered in New York City, the platform offers various products designed to support marketing teams in the management of brand narratives. Key offerings include Story Manager, which provides role-based capabilities for asset management; Story Streams, which aids in the orchestration of content; Story Insights, which delivers analytical tools for performance data; and Story Cloud, which integrates enterprise-grade microservices. Tenovos primarily serves consumer brands across several industries, including consumer packaged goods, retail, media and entertainment, and food and beverage, enabling them to transform static content into dynamic brand experiences.