Gotcha is a mobility-as-a-service (MaaS) company offering three sustainable micro-transit products—100%-electric ride share, customized dockless bike share, and electric scooters—through a proprietary, app-based platform. Gotcha empowers communities to lead happier, more productive lives through alternative forms of transportation specifically designed for each market served. Gotcha currently operates over 40 systems on college campuses and in cities across the US.
Kaleidoscope YFM specializes in marketing services aimed at youth, moms, and millennials, helping national brands build relationships and foster advocacy within these demographics. The company leverages a network of trusted community influencers who act as brand ambassadors to create impactful connections through word of mouth. Their offerings include educational marketing, cause marketing, and product sampling, enabling brands to engage effectively with their audiences both online and offline. With access to a vast network of 100 million youth and millennials, as well as 40 million moms, Kaleidoscope YFM is equipped to reach broad or specific target audiences, ensuring tailored marketing strategies that resonate authentically.
Signal Campus
Acquisition in 2017
Signal Campus is an outdoor media company specializing in innovative advertising solutions tailored for college environments. With a diverse range of media formats, including newspaper stand displays, informational kiosks, and wall-mounted display panels, Signal operates on over 100 campuses across the United States. The company focuses on connecting brands with students during their formative college years, a critical period when purchasing habits and brand loyalties are established. By strategically positioning advertising in these vibrant educational settings, Signal Campus allows advertisers to engage with a demographic that is likely to maintain these consumer behaviors long after graduation. Headquartered in Atlanta, Georgia, Signal has field offices in major cities including Los Angeles, New York, and Miami, enhancing its ability to serve clients nationwide.
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