Conversant is a prominent player in the field of personalized digital marketing, leveraging advanced technology, creativity, and extensive data analytics to enhance marketing effectiveness. The company serves around 4,000 clients, which includes over 400 blue-chip brands and 65 of the top 100 retailers in the internet space. As the digital media division of Epsilon, Conversant operates the largest affiliate marketing network, CJ Affiliate, enabling it to achieve significant and measurable outcomes for its clients. Through its innovative approaches, Conversant aims to strengthen customer connections and foster brand loyalty, thereby enhancing overall business value.
SET Media is a video technology company that connects brand advertisers with their audiences through high quality, targeted, and brand safe campaigns at scale. By leveraging computer vision with proprietary object, facial, and motion detection, SET’s discovery and targeting platform enables advertisers to run ads on only the most relevant content to their brand. Exclusive to SET is the ability to provide campaign reporting at the level of inventory, showing customers each video they’ve sponsored while ensuring complete brand safety and performance optimization. SET is the only company to offer this level of clarity and brand control over digital video advertising. SET was founded in 2007 with offices in San Francisco and New York, and is backed by Crosslink Capital.
Dotomi
Acquisition in 2011
Dotomi, Inc. specializes in internet advertising and media management, offering innovative solutions that transform display advertising through Personalized Media. This approach enables real-time decisions regarding banner creative and media placement at the individual user level, resulting in unique online impressions that enhance consumer engagement and improve advertising effectiveness. By delivering more relevant advertisements, Dotomi helps companies achieve higher returns on their marketing investments. Since securing venture capital, the company has experienced significant growth and currently serves three of the top ten online retailers and three of the top four travel aggregators. Dotomi's services encompass media, data management, campaign management, and analytical support, positioning it as a key player in the digital advertising landscape.
Greystripe
Acquisition in 2011
Greystripe is a prominent mobile advertising platform that specializes in delivering engaging ad solutions through innovative full-screen formats and advanced cross-device targeting. With over eight years of experience in the mobile sector, Greystripe focuses on enhancing user experience while maximizing revenue for publishers and app developers. The company offers a range of services, including in-game advertising and online gaming solutions, utilizing its AdWRAP product suite to effectively connect brand advertisers with mobile audiences. Greystripe has received numerous accolades for its contributions to mobile advertising, being recognized as one of the Top Ten Most Innovative Companies in Mobile by Fast Company and winning various awards for its rich media network and marketing excellence.
Investopedia
Acquisition in 2010
Investopedia is an online investor education portal based in New York that has been operational since 1999. As a part of the Dotdash brand and the IAC family, it offers a comprehensive library of financial terms, articles, and tutorials aimed at enhancing users' understanding of complex financial concepts. The platform provides various educational tools, including virtual trading simulators and exam preparation materials, to help users improve their investing skills and effectively manage their finances. Investopedia's content is created by a team of editors and financial experts, ensuring that readers receive reliable information to aid in making informed financial decisions.
MeziMedia
Acquisition in 2008
MeziMedia is a Los Angeles-based comparative shopping company founded in 2001. It operates various websites, including Smarter.com and CouponMountain.com, which focus on helping users efficiently find the right products and access online coupons. The company's services cater to a global audience, with websites available in multiple countries, including Australia, Canada, China, France, Germany, Japan, Korea, Spain, the United Kingdom, and the United States. MeziMedia's platforms aim to enhance the shopping experience by providing users with valuable searching expertise and comparative options.
Shopping.net
Acquisition in 2006
Shopping.net operates as an online shopping website that provides independent shopping search, information, and price comparison tools. It also provides information relating to loans, car insurance, flights, gifts, holidays, mobile phones, broadband, flowers, credit cards, and mortgages. The company operates in the United Kingdom, the United States, France, Germany, Spain, Italy, Sweden, Norway, Belgium, Denmark, and the Netherlands. Shopping.net is based in London, the United Kingdom. As of December 4, 2006, Shopping.net is a subsidiary of ValueClick, Inc.
Fastclick
Acquisition in 2005
Fastclick is a company that specializes in internet advertising technologies and services, focusing on e-marketing and consumer loyalty programs. It offers a range of opportunities that include products, services, entertainment, wholesale, and fulfillment through both online and offline distribution channels. By leveraging its expertise in advertising, Fastclick aims to enhance consumer engagement and drive business growth for its clients.
Search123
Acquisition in 2003
Search123 offers an online auction-based marketplace for advertisers and publishers. The company offers a pay-per-click search engine which allows advertisers to bid on keywords for positioning within search results; and PowerInclude, a platform to manage paid search campaigns on other PPC engines. Search123 was founded in 1999 and is based in Agoura Hills, California. As of June 3, 2003, it operates as a subsidiary of ValueClick Europe Ltd.
Be Free
Acquisition in 2002
Be Free is a Marlborough-based company that offers online businesses with a marketing platform to attract, convert, and retain customers. It was founded in 1996.
Mediaplex
Acquisition in 2001
Mediaplex specializes in cross-channel advertising technology solutions and services that empower marketers to deliver personalized messaging while enhancing operational efficiencies. The company emphasizes insightful reporting and analytics to provide clients with a competitive advantage in their marketing efforts. With a team of industry experts dedicated to client satisfaction, Mediaplex combines advanced technology with consulting services to maximize the return on marketing investments. As an independent ad server, the company prioritizes data privacy, ensuring that clients' information remains secure. This blend of technology, campaign experience, and tailored analysis fosters a collaborative partnership, offering clients more than just basic products or services.
onResponse.com
Acquisition in 2000
onResponse is an affiliate network that focuses on performance-based cost-per-action marketing. onResponse was founded in 1998 by Scott Averbach. The company was acquired by ValueClick on November 22, 2000.
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