Conversant

Conversant specializes in personalized digital marketing, utilizing advanced technology and extensive data to enhance marketing effectiveness. The company serves a diverse clientele, including over 4,000 clients and more than 400 prominent brands, alongside 65 of the Internet Retailer Top 100. It operates the world's largest affiliate marketing network, CJ Affiliate, which contributes to delivering measurable results for its partners. As the digital media division of Epsilon, Conversant focuses on creating meaningful customer connections that strengthen brand loyalty and drive business growth.

Brian Coryat

Founder / CEO

12 past transactions

SetMedia

Acquisition in 2014
SET Media is a video technology company that connects brand advertisers with their audiences through high quality, targeted, and brand safe campaigns at scale. By leveraging computer vision with proprietary object, facial, and motion detection, SET’s discovery and targeting platform enables advertisers to run ads on only the most relevant content to their brand. Exclusive to SET is the ability to provide campaign reporting at the level of inventory, showing customers each video they’ve sponsored while ensuring complete brand safety and performance optimization. SET is the only company to offer this level of clarity and brand control over digital video advertising. SET was founded in 2007 with offices in San Francisco and New York, and is backed by Crosslink Capital.

Dotomi

Acquisition in 2011
Dotomi, Inc. is a provider of internet advertising and media management services that offers a unique approach known as Personalized Media. This approach enables real-time decision-making regarding banner creative and media placement at the user and impression level, resulting in more meaningful advertisements for consumers and improved returns and engagement for companies. Since its inception, Dotomi has experienced significant growth, serving three of the top ten online retailers and three of the top four travel aggregators. The company provides comprehensive solutions that include media, data management, campaign management, and technical support, positioning itself as an innovative leader in the display advertising sector.

Greystripe

Acquisition in 2011
Greystripe is a prominent mobile advertising platform specializing in brand-focused solutions that leverage full-screen ad formats and advanced data analytics. With over eight years of experience in the mobile advertising sector, the company is dedicated to maximizing engagement rates for brand marketers and revenue for publishers and app developers, while ensuring a positive ad experience for users. Greystripe offers innovative tools such as the AdWRAP product suite, which facilitates communication between brand advertisers and mobile audiences, enables publishers to serve ads through gaming platforms, and allows consumers to download games. The company has received numerous accolades for its contributions to mobile advertising, including recognition as one of the Top Ten Most Innovative Companies in Mobile by Fast Company and various awards for its mobile rich media network and marketing excellence.

Investopedia

Acquisition in 2010
Investopedia is an online investor education portal based in New York that has been operational since 1999. As a part of the Dotdash brand and the IAC family, it offers a comprehensive library of financial terms, articles, and tutorials aimed at enhancing users' understanding of complex financial concepts. The platform provides various educational tools, including virtual trading simulators and exam preparation materials, to help users improve their investing skills and effectively manage their finances. Investopedia's content is created by a team of editors and financial experts, ensuring that readers receive reliable information to aid in making informed financial decisions.

MeziMedia

Acquisition in 2008
MeziMedia is a Los Angeles-based company specializing in comparative shopping. Founded in 2001, it operates several websites, including Smarter.com and CouponMountain.com, which facilitate product searches and offer online coupons. The company's platforms enable users to efficiently find the right products by providing expert searching capabilities. MeziMedia maintains a global presence, operating sites in multiple countries, including Australia, Canada, China, France, Germany, Japan, Korea, Spain, the United Kingdom, and the United States.

Shopping.net

Acquisition in 2006
Shopping.net operates as an online shopping website that provides independent shopping search, information, and price comparison tools. It also provides information relating to loans, car insurance, flights, gifts, holidays, mobile phones, broadband, flowers, credit cards, and mortgages. The company operates in the United Kingdom, the United States, France, Germany, Spain, Italy, Sweden, Norway, Belgium, Denmark, and the Netherlands. Shopping.net is based in London, the United Kingdom. As of December 4, 2006, Shopping.net is a subsidiary of ValueClick, Inc.

Fastclick

Acquisition in 2005
Fastclick is a company that specializes in internet advertising technologies and services. It focuses on e-marketing and consumer loyalty programs, offering a range of product, service, entertainment, wholesale, and fulfillment opportunities. Fastclick utilizes both online and offline distribution channels to effectively reach consumers and enhance marketing efforts for businesses. Through its innovative solutions, the company aims to improve brand engagement and customer retention in a competitive digital landscape.

Search123

Acquisition in 2003
Search123 offers an online auction-based marketplace for advertisers and publishers. The company offers a pay-per-click search engine which allows advertisers to bid on keywords for positioning within search results; and PowerInclude, a platform to manage paid search campaigns on other PPC engines. Search123 was founded in 1999 and is based in Agoura Hills, California. As of June 3, 2003, it operates as a subsidiary of ValueClick Europe Ltd.

Be Free

Acquisition in 2002
Be Free is a Marlborough-based company that offers online businesses with a marketing platform to attract, convert, and retain customers. It was founded in 1996.

Mediaplex

Acquisition in 2001
Mediaplex is a provider of cross-channel advertising technology solutions and services designed to assist marketers in achieving personalized messaging and enhanced operational efficiency. The company specializes in delivering insightful reporting and analytics, empowering clients to gain a competitive advantage in their marketing efforts. With a focus on customer-centric strategies, Mediaplex combines advanced technology with consulting services to optimize marketing spend and maximize returns. As an experienced independent ad server, the company prioritizes data privacy, ensuring the security of client information. By integrating technology, campaign expertise, and tailored expert analysis, Mediaplex fosters strong partnerships that extend beyond traditional product offerings, delivering comprehensive support to its clients.

onResponse.com

Acquisition in 2000
onResponse is an affiliate network that focuses on performance-based cost-per-action marketing. onResponse was founded in 1998 by Scott Averbach. The company was acquired by ValueClick on November 22, 2000.
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