Welcoming
Welcoming is a provider of digital marketing services aimed at serving media, brands, and e-merchants. The company specializes in client-focused solutions that enhance brand audience engagement and business outcomes. Welcoming utilizes advanced technologies to detect profile activities and manage databases through segmentation and diffusion software. Additionally, the company offers back-office management and data analytics, enabling marketers to effectively reach a targeted, authentic, and qualified audience. By leveraging these capabilities, Welcoming aims to optimize marketing strategies and improve overall performance for its clients.
Mediego
Acquisition in 2019
Mediego is a company that specializes in content personalization through its innovative platform, which helps businesses create, manage, and analyze digital marketing campaigns. By leveraging big data and real-time analytics, Mediego provides personalized recommendations tailored to individual users based on their browsing profiles and the behaviors of similar users. This predictive marketing approach enables clients to better understand their customers during the purchasing phase, facilitating effective targeting and categorization. Additionally, the platform streamlines the reporting process, allowing companies to gain insights into their marketing efforts efficiently.
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