Huel

Huel GmbH is a company based in Aylesbury, United Kingdom, that specializes in producing and selling nutritionally complete food products, primarily in powdered form, along with nutrition bars and ready-to-drink options. Founded in 2012 and rebranded from ODYHACK LIMITED in 2017, Huel's mission focuses on providing convenient and affordable meal solutions with minimal environmental impact. Its products contain essential amino acids, fatty acids, fiber, and at least 100% of the daily recommended amounts of 27 essential vitamins and minerals. Huel's offerings are high in protein, low in sugar, and suitable for various dietary needs, being 100% vegan and made from sustainable ingredients like oats, pea protein, and flaxseed. The product range includes multiple flavored powders, a gluten-free option, the world's first nutritionally complete granola, and on-the-go bars, all designed to cater to health-conscious consumers seeking easy meal supplements.