Impel
Impel is a software development company that specializes in providing advanced digital engagement solutions for the automotive industry. Its platform serves automotive dealers, wholesalers, original equipment manufacturers, and third-party marketplaces by offering an end-to-end omnichannel solution. Impel utilizes proprietary shopper behavioral data and artificial intelligence to create hyper-personalized experiences throughout the customer journey. The company’s suite of applications includes merchandising, communication, marketing, and imaging tools, which integrate seamlessly with various website, customer relationship management, and dealer management systems. To date, Impel has facilitated over 2 billion shopper interactions across more than 40 countries, demonstrating its impact on enhancing customer engagement in the automotive sector.
CarLabs
Acquisition in 2022
CarLabs Inc. is an automotive AI startup based in Calabasas, California, focused on transforming the car buying, selling, financing, insuring, and maintenance processes. The company has developed Carla, a conversational agent designed to assist users with various automotive needs, including purchasing new and used cars, leasing, financing, and managing insurance and repair services. In addition to Carla, CarLabs offers CLAPI, which enables users to articulate their specific automotive requirements, and The Lab, a comprehensive database that aggregates diverse data points from multiple sources. The company also features AutoEQ, a visual comparison tool that aids car buyers in evaluating their options. Established in 2016, CarLabs aims to enhance the automotive experience by making complex information more accessible and user-friendly.
Pulsar AI
Acquisition in 2021
Pulsar AI is focused on providing conversational AI solutions specifically designed for auto dealers, enabling them to schedule appointments without requiring human intervention. The company's platform enhances communication between businesses and their customers by utilizing advanced machine learning models and natural language processing technology. This allows auto dealers to engage online shoppers in personalized, two-way conversations, thereby improving response times and the quality of customer interactions. Through its innovative approach, Pulsar AI aims to streamline the customer engagement process and enhance the overall efficiency of the auto sales experience.
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