Impel
Impel is a software development company that specializes in providing advanced digital engagement solutions for the automotive industry. Its platform serves automotive dealers, wholesalers, original equipment manufacturers, and third-party marketplaces by offering an end-to-end omnichannel solution. Impel utilizes proprietary shopper behavioral data and artificial intelligence to create hyper-personalized experiences throughout the customer journey. The company’s suite of applications includes merchandising, communication, marketing, and imaging tools, which integrate seamlessly with various website, customer relationship management, and dealer management systems. To date, Impel has facilitated over 2 billion shopper interactions across more than 40 countries, demonstrating its impact on enhancing customer engagement in the automotive sector.
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2 past transactions
CarLabs
Acquisition in 2022
CarLabs Inc. is an automotive technology company focused on transforming the car buying, selling, financing, insuring, and maintenance processes. Founded in 2016 and based in Calabasas, California, CarLabs has developed Carla, an innovative conversational agent that simplifies automotive transactions by translating user needs into actionable data. The company offers a comprehensive suite of solutions, including tools for new and used car purchases, leasing, financing, insurance, service and repair, and gas price comparisons. Additionally, CarLabs provides CLAPI, which allows users to articulate their requirements, The Lab, a database aggregating diverse automotive data points, and AutoEQ, a visual comparison tool designed for car buyers. By leveraging artificial intelligence, CarLabs aims to make automotive experiences more accessible and user-friendly.
Pulsar AI
Acquisition in 2021
Pulsar AI is a developer of a conversational AI platform specifically designed for auto dealers, facilitating the scheduling of appointments without human intervention. The company's technology enhances communication between businesses and their customers by utilizing proprietary machine learning models and natural language processing. This enables auto dealers to engage online shoppers in personalized two-way conversations, improving response times and the overall quality of customer interactions. Pulsar AI's innovative approach aims to streamline the appointment-setting process, thereby increasing operational efficiency for its clients.
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