The LEGO Group

The LEGO Group is a privately held company headquartered in Billund, Denmark, and is still owned by the Kirk Kristiansen family, which founded the company in 1932. It focuses on fostering children's creativity through play and learning, primarily utilizing its iconic LEGO brick. The company offers a wide range of toys, experiences, and educational materials for children in over 130 countries. With approximately 10,000 employees, The LEGO Group stands as the world's third largest manufacturer of play materials. Its extensive global reach includes subsidiaries and branches that distribute LEGO products across various markets.

Rob Lowe

Managing Director - Digital Play, LEGO Ventures

2 past transactions

Ubongo

Grant in 2022
Ubongo Limited is a Tanzanian social enterprise dedicated to creating engaging and locally relevant educational content for learners across Africa. Established in 2013 and based in Dar es Salaam, the company produces interactive edutainment materials, including the popular cartoon series Ubongo Kids, which teaches math through entertaining animated stories and catchy songs. This content is delivered through various platforms such as TV, radio, and mobile devices, making it accessible to a wide audience. Ubongo Kids, which reaches over 1.4 million viewers in Tanzania, allows students to interact live via SMS, providing real-time feedback while they watch. By leveraging existing technologies, Ubongo aims to transform learning for the 440 million children under 16 in Africa, encouraging them to enjoy learning and improving their educational outcomes.

BrickLink

Acquisition in 2019
BrickLink is an online marketplace that allows individuals and businesses to buy and sell new, used, and vintage LEGO products, including parts, sets, mini figures, and various related items such as books, catalogs, and custom creations. Originally launched in June 2000 and based in New York, BrickLink has become a significant platform for LEGO enthusiasts and collectors. The company was incorporated in 2013 and, as of December 2019, operates as a subsidiary of LEGO A/S. This platform facilitates a wide range of transactions, catering to the diverse needs of the LEGO community.
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