Snowplow
Snowplow is an enterprise-grade event analytics platform that specializes in behavioral data management. It empowers data teams by providing tools to track, contextualize, validate, and model customer interactions on websites and applications. The platform integrates web analytics with various third-party data sources, allowing businesses to gain comprehensive insights into customer behavior. Snowplow's solutions facilitate customer journey analytics, marketing attribution, product analytics, and paywall optimization, addressing complex data challenges and enhancing overall data-driven decision-making for organizations.
1 past transactions
Poplin Data
Acquisition in 2023
Poplin Data is a data analytics consultancy that focuses on helping online-first organizations enhance their competitive edge through advanced data-driven strategies. The company specializes in creating extensive behavioral data pipelines and offers services in first-party data collection, data modeling, multi-channel data integration, and unified modeling. By leveraging rich behavioral insights, Poplin Data supports product and data leaders in implementing effective personalization, attribution, and first-party measurement. This enables organizations to build robust modern data stacks that align with their strategic objectives.
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