Snowplow

Snowplow is an enterprise-grade event analytics platform that specializes in behavioral data management. It empowers data teams by providing tools to track, contextualize, validate, and model customer interactions on websites and applications. The platform integrates web analytics with various third-party data sources, allowing businesses to gain comprehensive insights into customer behavior. Snowplow's solutions facilitate customer journey analytics, marketing attribution, product analytics, and paywall optimization, addressing complex data challenges and enhancing overall data-driven decision-making for organizations.

http://snowplowanalytics.com

https://snowplow.io

https://facebook.com/snowplow.io

https://linkedin.com/company/snowplow

https://twitter.com/snowplow

Christopher Lynch

Chairman

1 past transactions

Poplin Data

Acquisition in 2023

Poplin Data is a data analytics consultancy that aids online organizations in gaining a competitive edge through advanced data-driven strategies. The company specializes in developing extensive behavioral data pipelines and first-party data collection, which support product and data leaders in achieving effective personalization, accurate attribution, and reliable measurement. By focusing on multi-channel data collection and unified modeling, Poplin Data empowers organizations to enhance their modern data infrastructure and optimize decision-making processes.

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