Snowplow

Snowplow is an enterprise-grade event analytics platform that specializes in behavioral data management. It empowers data teams by providing tools to track, contextualize, validate, and model customer interactions on websites and applications. The platform integrates web analytics with various third-party data sources, allowing businesses to gain comprehensive insights into customer behavior. Snowplow's solutions facilitate customer journey analytics, marketing attribution, product analytics, and paywall optimization, addressing complex data challenges and enhancing overall data-driven decision-making for organizations.