Granite Media
Acquisition in 2022
Granite Media is a digital media company based in San Francisco, California, that focuses on delivering quality storytelling and digital journalism. The company publishes content across various categories, including finance, travel, and sports, aiming to engage audiences through original articles that encourage exploration and enjoyment of the world. Granite Media employs modern technologies, data science, and innovative business strategies to ensure that its storytelling is both profitable and sustainable. Additionally, the company operates an omnichannel content marketing platform designed to assist clients in driving significant business growth. This platform features tools for managing advertising through programmatic exchanges, audience development, and brand growth, leveraging automation and data insights to enhance marketing effectiveness.
Saleswhale
Acquisition in 2022
Saleswhale is a company that specializes in an AI-driven conversational marketing platform designed to enhance sales communication. Its platform features an AI sales assistant that engages and qualifies marketing-generated leads through intelligent two-way email conversations. By automating account-based sales development, Saleswhale analyzes how sales representatives interact with prospects, reviews their messaging, conducts pattern analysis on customer segments, and monitors reply rates. This functionality allows clients to effectively coach and manage their sales teams, improving overall sales efficiency and lead conversion rates.
Slintel
Acquisition in 2021
Slintel Inc. is a technology company that provides a platform designed to enhance conversion rates for businesses by uncovering active buyers within their target markets. Founded in 2016 and based in Mountain View, California, Slintel analyzes over 100 billion data points to capture technographic-powered buying intent. Its platform evaluates buyer journeys, technology adoption patterns, and other digital footprints, offering market and sales intelligence. Users can access buying patterns and contact information for more than 17 million companies and 70 million decision-makers globally. By employing predictive algorithms, Slintel enables clients to identify and connect with high-intent buyers, facilitating more informed decision-making and targeted outreach.
Fortella
Acquisition in 2021
Fortella is a cloud-based revenue-driven marketing platform designed for B2B companies, established in 2016 and headquartered in Redwood City, California. The company focuses on aligning marketing planning and execution with corporate revenue goals, providing tools that measure the contribution of marketing to overall business performance. Fortella's platform integrates first-party marketing data into a centralized repository, enabling key stakeholders such as Chief Marketing Officers, Chief Revenue Officers, and revenue operations teams to optimize their efforts towards achieving revenue targets. By leveraging AI-based revenue intelligence, Fortella empowers businesses across various functions, including finance, product, sales, and customer success, to enhance their marketing strategies and drive growth.
ZenIQ.io
Acquisition in 2018
ZenIQ, Inc. operates an account-based marketing and sales orchestration platform designed to streamline lead generation processes for B2B marketers. The ZenIQ platform integrates account-centric data from various sources, including CRM and marketing automation systems, to enhance data management and trigger alerts for critical changes. This functionality allows marketers to execute data-driven, multi-channel campaigns that engage all members of a target account's buying center. Additionally, ZenIQ offers a content management tool to facilitate lead acquisition, target account selection, and campaign execution, alongside a product called Playbase, which provides a collection of proven B2B marketing strategies. Founded in 2015 and based in Los Altos, California, ZenIQ serves clients such as CallidusCloud and Avalara, and operates as a subsidiary of 6Sense Insights Inc.