6Sense
6sense is a developer of a predictive intelligence platform that enhances revenue growth for organizations. The company utilizes artificial intelligence, big data, and machine learning to provide comprehensive visibility across the customer journey, from brand awareness to revenue generation. Its platform captures anonymous buying signals and buyer intent data, allowing sales, marketing, and customer success teams to target the right accounts effectively. By recommending optimal channels and messages, 6sense removes guesswork and inefficiencies from the sales process, leading to improved pipeline quality, accelerated sales velocity, and higher conversion rates. Through its innovative approach, 6sense aims to empower revenue teams to grow revenue predictably and efficiently.
Granite Media
Acquisition in 2022
Granite Media is a digital media company based in San Francisco, California, that focuses on delivering quality storytelling and digital journalism. The company publishes content across various categories, including finance, travel, and sports, aiming to engage audiences through original articles that encourage exploration and enjoyment of the world. Granite Media employs modern technologies, data science, and innovative business strategies to ensure that its storytelling is both profitable and sustainable. Additionally, the company operates an omnichannel content marketing platform designed to assist clients in driving significant business growth. This platform features tools for managing advertising through programmatic exchanges, audience development, and brand growth, leveraging automation and data insights to enhance marketing effectiveness.
Saleswhale
Acquisition in 2022
Saleswhale is focused on creating an AI-driven conversational marketing platform that automates the engagement and qualification of marketing-generated leads. By utilizing an intelligent sales assistant, the platform conducts two-way email conversations to effectively handle sales communications at scale. It also offers tools for analyzing sales outreach efforts, reviewing messaging strategies, and performing pattern analysis on customer segments. This enables clients to monitor reply rates and optimize their sales processes, ultimately facilitating better coaching and management of sales teams.
Slintel
Acquisition in 2021
Slintel Inc. is a data insights company founded in 2016 and headquartered in Mountain View, California. It offers a platform designed to enhance conversion rates by capturing technographic-powered buying intent and uncovering active buyers within target markets. By evaluating over 100 billion data points, Slintel analyzes buyer journeys, technology adoption patterns, and digital footprints to provide valuable market and sales intelligence. Users of the platform can track customer movements, identify buying preferences, and access company descriptions and contact information for more than 17 million companies and 70 million decision-makers globally. The platform's predictive algorithms help clients discover high-intent buyers, enabling them to make informed decisions and connect effectively with prospects.
Fortella
Acquisition in 2021
Fortella is a cloud-based revenue-driven marketing platform designed for B2B companies, headquartered in Redwood City, California. Established in 2016, the platform integrates marketing planning and execution with corporate revenue objectives, allowing businesses to assess marketing's contribution to their overall performance. It consolidates first-party marketing data into a unified repository, which supports various business functions, including finance, product, sales, and customer success. By leveraging its AI-based revenue intelligence capabilities, Fortella enables Chief Marketing Officers, Chief Revenue Officers, demand generation teams, and revenue operations professionals to enhance their effectiveness in meeting revenue targets.
ZenIQ.io
Acquisition in 2018
ZenIQ, Inc. operates an account-based marketing and sales orchestration platform designed to streamline lead generation processes for B2B marketers. The ZenIQ platform integrates account-centric data from various sources, including CRM and marketing automation systems, to enhance data management and trigger alerts for critical changes. This functionality allows marketers to execute data-driven, multi-channel campaigns that engage all members of a target account's buying center. Additionally, ZenIQ offers a content management tool to facilitate lead acquisition, target account selection, and campaign execution, alongside a product called Playbase, which provides a collection of proven B2B marketing strategies. Founded in 2015 and based in Los Altos, California, ZenIQ serves clients such as CallidusCloud and Avalara, and operates as a subsidiary of 6Sense Insights Inc.
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