7percent Ventures

7percent Ventures is a London-based venture capital firm that backs early-stage technology startups and aims to bridge Europe and the United States. It targets opportunities with the potential to become billion-dollar businesses by disrupting large markets and solving pain points with superior products. The firm is sector-agnostic but selective, seeking ventures where it can add meaningful value and where a scalable, large market supports future valuation of about one billion dollars. Since its founding in 2014, it has focused on technology-based startups at the seed and early stages to accelerate growth.

Michael Loehr

Venture Partner

Harry Morgan

Associate

Peter Zhegin

Investor

Past deals in Embedded Software

Vaire

Convertible Note in 2025
Vaire is a London-based computation company that focuses on developing innovative technology services, particularly in the area of energy-efficient computing. The company aims to produce near-zero energy chips, which represents a significant advancement in sustainable technology. Currently operating in stealth mode, Vaire is working on solutions that could transform the landscape of energy consumption in computing.

Paddington Robotics

Pre Seed Round in 2025
Paddington Robotics, based in London, UK, is a technology company that specializes in the practical application of artificial intelligence, robotics, and software and hardware solutions. They focus on research and development in natural sciences and engineering, with a particular emphasis on embodied AI, which involves integrating AI with physical systems.

Vaire

Seed Round in 2021
Vaire is a London-based computation company that focuses on developing innovative technology services, particularly in the area of energy-efficient computing. The company aims to produce near-zero energy chips, which represents a significant advancement in sustainable technology. Currently operating in stealth mode, Vaire is working on solutions that could transform the landscape of energy consumption in computing.

Vaire

Seed Round in 2021
Vaire is a London-based computation company that focuses on developing innovative technology services, particularly in the area of energy-efficient computing. The company aims to produce near-zero energy chips, which represents a significant advancement in sustainable technology. Currently operating in stealth mode, Vaire is working on solutions that could transform the landscape of energy consumption in computing.

Plumerai

Seed Round in 2020
Plumerai Limited, founded in 2017 and based in London, United Kingdom, specializes in developing advanced deep learning technology. The company focuses on creating a platform that utilizes binarized neural networks to enhance the productivity of small machines and enable efficient inference on low-power edge devices. By embedding learning capabilities in electronic devices and robots, Plumerai aims to integrate intelligence, connectivity, and improved computational power into smart products. This innovation allows for a new generation of devices that simplify and enhance everyday tasks, contributing to safer and more user-friendly experiences.

Plumerai

Convertible Note in 2018
Plumerai Limited, founded in 2017 and based in London, United Kingdom, specializes in developing advanced deep learning technology. The company focuses on creating a platform that utilizes binarized neural networks to enhance the productivity of small machines and enable efficient inference on low-power edge devices. By embedding learning capabilities in electronic devices and robots, Plumerai aims to integrate intelligence, connectivity, and improved computational power into smart products. This innovation allows for a new generation of devices that simplify and enhance everyday tasks, contributing to safer and more user-friendly experiences.

SourceDNA

Seed Round in 2015
SourceDNA, Inc. is a technology company based in Oakland, California, founded in 2011. It specializes in application store intelligence, offering tools that automatically scan iOS and Android apps to track software development kit (SDK) market share and generate sales leads. The company provides a platform called Searchlight, which enables users to analyze and monitor applications for security vulnerabilities and quality issues. Additionally, SourceDNA's analytics software acts as a code watchdog, identifying coding problems across various platforms, including mobile, desktop, and embedded systems. This functionality helps developers and service providers understand how their code is being utilized and allows them to make informed decisions regarding security and compliance.
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