Anzu.io, Inc. is an advertising technology company that specializes in integrating brand advertisements into digital gaming environments, including mobile, PC, console, and the metaverse. Founded in 2017 and headquartered in Tel Aviv, with an office in Berlin, Anzu provides a non-disruptive in-game advertising solution that enhances player experience while enabling advertisers to connect with their target audiences programmatically. The company utilizes a patented 3D ad tracking engine to measure ad viewability in games, ensuring compliance with industry standards. Anzu's platform supports various game engines and offers developers a full-suite ad monetization solution that allows for seamless ad placements, thereby generating consistent revenue. The company has garnered support from prominent investors such as Sony Innovation Fund, NBCUniversal, and PayPal Ventures, as it strives to improve the advertising landscape for brands, developers, and gamers alike.
Anzu.io, Inc. is an advertising technology company that specializes in integrating brand advertisements into digital gaming environments, including mobile, PC, console, and the metaverse. Founded in 2017 and headquartered in Tel Aviv, with an office in Berlin, Anzu provides a non-disruptive in-game advertising solution that enhances player experience while enabling advertisers to connect with their target audiences programmatically. The company utilizes a patented 3D ad tracking engine to measure ad viewability in games, ensuring compliance with industry standards. Anzu's platform supports various game engines and offers developers a full-suite ad monetization solution that allows for seamless ad placements, thereby generating consistent revenue. The company has garnered support from prominent investors such as Sony Innovation Fund, NBCUniversal, and PayPal Ventures, as it strives to improve the advertising landscape for brands, developers, and gamers alike.
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