Zoomd

Zoomd Technologies Ltd. is a Vancouver-based company that specializes in developing proprietary technology for enhancing onsite search capabilities for publishers. Founded in 2012, Zoomd offers an internal site search engine that allows clients to implement effective search functionality on their websites. Additionally, the company provides a unified mobile user acquisition platform that integrates over 600 global media sources into a single dashboard, enabling advertisers to manage their user acquisition campaigns efficiently. This platform is designed to optimize resources by consolidating data sources, thereby improving data collection and insights. Zoomd's performance-based approach focuses on targeting relevant audiences through a key performance indicator-algorithm, which aligns with the advertisers' goals, ultimately enhancing user engagement and monetization for publishers while streamlining digital advertising budget management.

Amit Bohensky

Chairman

3 past transactions

Albert Technologies

Acquisition in 2022
Albert Technologies Ltd., based in Tel Aviv, Israel, offers an autonomous, AI-driven marketing platform for brands and agencies worldwide. Utilizing a SaaS model, the company's AI software manages cross-channel digital marketing campaigns, from execution and optimization to analysis and insights. It handles tasks such as paid social advertising, mobile marketing, and CRM solutions, freeing up marketing teams to focus on strategy. Established in 2010, Albert serves prominent brands like Harley Davidson and Cosabella, driving increased sales and reduced operational costs through data-driven, real-time decision-making across channels and devices.

Performance Revenues

Acquisition in 2021
Performance Revenues is a global marketing agency and ad network based in Tel-Aviv, Israel, specializing in mobile performance marketing. The agency offers a wide range of performance-based marketing solutions, focusing on platforms such as Facebook, Instagram, Google, and app stores. Their services include campaign optimization through advanced tools like Power User Affinity and Modeled Audiences, which enhance targeting and improve results for clients. Performance Revenues utilizes a unique algorithm, referred to as KPI Hero, to automate the optimization process, ensuring high conversion rates from app installs to in-app events. The agency prides itself on delivering high-quality users while maintaining transparency and control through detailed reporting. Additionally, it emphasizes fraud prevention by employing technical measures to eliminate bots, malware, and other fraudulent activities, thereby safeguarding clients' interests and adhering to brand guidelines.

SphereUp

Acquisition in 2015
SphereUp, Ltd., established in 2009, specializes in developing site search software that connects organizations with their website visitors. The company's core product enables businesses to create, search, share, and maintain their contact databases, providing employees instant mobile access to relevant information. This transforms websites into active marketing tools, driving user engagement and supporting business goals. SphereUp serves various sectors, including healthcare, higher education, and government, with a SaaS solution that is easy to launch and deploy. As of 2015, SphereUp operates as a subsidiary of Zoomd Ltd.
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