FocusVision Worldwide
FocusVision is a company focused on delivering deep customer insights that extend beyond mere feedback to uncover the motivations and emotions that drive consumer behavior. Founded in 1990 and headquartered in New York, the firm offers a comprehensive suite of experience insights software solutions, including advanced surveys, online interviews, focus groups, and qualitative research community tools. These solutions enable businesses to map customer journeys, test brand health, assess product concepts, and gather employee feedback. FocusVision serves a diverse range of clients, including major corporations such as Facebook, Procter & Gamble, and Microsoft, and is recognized for its innovative approach to customer experience management, having received the 2018 Martech Breakthrough Award. With additional offices in several U.S. cities and Europe, FocusVision aims to empower brands to authentically connect with their customers by revealing the underlying truths that shape their perceptions and actions.
Decipher
Acquisition in 2015
Decipher, Inc. is a marketing research service provider based in Fresno, California, with additional offices in London, Los Angeles, and Portland. Founded in 2000, the company specializes in online survey programming, data collection, and report production. It offers a comprehensive suite of services, including mobile surveys, sampling, data processing, and interactive dashboards for data reporting. Decipher also provides innovative tools such as Survey Builder for survey programming and the Beacon Portal, a Software-as-a-Service solution that enables real-time access to field reports, crosstabs, and statistical testing. These offerings are designed to enhance the efficiency and accuracy of research reporting, significantly reducing time and costs for market researchers. Decipher, Inc. has operated as a subsidiary of FocusVision Worldwide, Inc. since 2015.
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