Firemark Investments

Firemark Investments is an independent investment firm established in 1983, based in Santa Fe, New Mexico. The firm manages over $200 million in private capital, focusing on equity investments at the intersection of financial services and technology, particularly within the insurance and healthcare sectors. Firemark specializes in investing in startups, privately held businesses, and publicly traded companies worldwide, emphasizing flexibility to foster strong relationships with entrepreneurial firms. Beyond providing capital, the firm offers financial insight, market presence, and industry expertise to help management teams develop strategies that enhance value. Firemark prioritizes candor and decisiveness, allowing them to swiftly evaluate and capitalize on opportunities, while recognizing the unique nature of each company they engage with.

Allen W. Rork

Managing Director

2 past transactions

OnlineBenefits

Series C in 2000
OnlineBenefits, founded in 1990 and based in Atlanta, Georgia, specializes in web-based solutions for human resources and employee benefits. The company provides outsourced communication and administration services related to employee benefits, developing tools for effective human resource management. Its offerings include client management and broker advisory services, as well as solutions for forecasting and reconciling commission payments. OnlineBenefits markets its products under the Benergy and AgencyWare brand names. In August 2006, the company was acquired by A.D.A.M INC.

StarNex

Venture Round in 2000
StarNex offers the insurance industry with software and web-based products and services. StarNex was founded by Erik Pedersen in 1999. It is based in Wrentham, Massachusetts.
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