Outbrain

Outbrain operates a recommendation platform for the open web. It connects online consumers with new content through recommendation feeds on various media platforms and advertisers with their target audiences.

9 past transactions

Teads

Acquisition in 2024
Teads, Inc. is a company that specializes in creating enterprise software for digital branding, primarily through its video advertising supply side platform (SSP) designed for publishers and brands. Founded in 2012 and headquartered in New York, with additional offices in Chicago and California, Teads enables clients to generate outstream video advertising inventory and effectively monetize it via their sales forces, third parties, and programmatic buying. The platform offers an omnichannel solution for programmatic digital advertising across a global network of premium media, integrating technologies for buy-side, sell-side, creative, and data optimization. By providing brand-safe and engaging ad experiences, Teads reaches billions of unique users, enhancing the effectiveness of digital advertising transactions and delivering sustainable business outcomes for advertisers and agencies.

video intelligence by Outbrain

Acquisition in 2021
Video intelligence refers to a contextual video platform that facilitates connections among publishers, content creators, and brands through video storytelling. This platform employs machine learning to analyze and match videos with relevant page content, enhancing user engagement. By providing publishers with tailored video content, it encourages users to spend more time on their websites. Additionally, it offers content creators new distribution opportunities while enabling advertisers to target attentive audiences effectively. The platform serves a significant number of web publishers and video creators, delivering millions of contextual video stories daily.

Ligatus

Acquisition in 2019
Ligatus, headquartered in Cologne, Germany, is a leading provider of native advertising solutions. It caters to brands, publishers, and programmatic buyers, aiming to create positive advertising experiences. The company offers a robust native Supply Side Platform (SSP) for publishers to maximize revenue from premium brands, along with expert consulting services. For marketers, Ligatus provides advanced dynamic algorithms integrated into its proprietary Demand Side Platform (DSP) or connected to preferred native DSPs, enabling them to reach, engage, and convert their target audience effectively. With over 180 employees across ten European countries and partnerships with over 1,400 premium sites, Ligatus delivers more than 37 billion ad impressions monthly. It is a 100% subsidiary of Gruner + Jahr, which is fully owned by Bertelsmann.

AdNgin

Acquisition in 2018
AdNgin, founded in 2016, specializes in providing innovative solutions for premium publishers and ad inventory management. The company is staffed by a team of online advertising experts and research and development specialists dedicated to enhancing the reader experience through user interface design. Their services focus on optimizing ad yield, creating custom ad layouts, and securing revenue channels for clients. By amplifying cross-device monetization and centralizing ad inventory management, AdNgin enables publishers to improve their monetization strategies and enhance their profitability.

Zemanta

Acquisition in 2017
Zemanta, established in 2007, is a global technology company specializing in programmatic advertising for native content. Headquartered in New York with offices across North America and Europe, Zemanta offers Zemanta One, a cross-channel media buying platform designed to promote and distribute marketing content. This platform enables large brands and digital agencies to automate, optimize, and scale their native advertising programs. Additionally, Zemanta provides content discovery and audience development tools for publishers, helping them reach new, engaged readers.

Revee

Acquisition in 2016
Revee is a company that specializes in developing a content analytics platform designed to assist publishers in monetizing their content. By leveraging analytics, data, and insights, Revee enables these publishers to optimize their content yield and maximize total page revenue. Founded in 2006 and headquartered in New York, the company has established a significant presence in multiple global markets, including the U.S., UK, Israel, Singapore, Japan, and Australia. Revee's innovative solutions reflect its commitment to supporting the evolving landscape of digital publishing, providing publishers with the tools necessary to understand their audiences and enhance their content strategies.

Visual Revenue

Acquisition in 2013
Founded in 2010, Visual Revenue, Inc. is a company that develops a real-time predictive analytics platform aimed at enhancing editorial decision-making in data-driven newsrooms. The platform provides tools that support human editors by delivering real-time recommendations and measuring social media success, thereby facilitating content discovery for media organizations. By reducing the complexity of content management, Visual Revenue enables publishers to engage their audiences more effectively while preserving their unique editorial voice. The company's focus is on empowering editors rather than replacing them, ensuring that editorial judgment remains central to the content creation process. In 2013, Visual Revenue was acquired by Outbrain.

Scribit

Acquisition in 2012
Vertical Acuity is the world's first Content Logistics Platform™. We empower online publishers to grow their businesses by discovering, organizing and publishing content to and from thousands of sites across the web, without the cost of developing traditional business relationships. We help digital publishers monetize content they don't own on their sites and syndicate their content to sites they don't own. We enable intelligent, frictionless, mass scale digital curation and partner management that shifts revenues from search engines and social networks to publishers and content owners.

Surphace

Acquisition in 2011
Surphace is a technology company specializing in contextual content tools for online publishers. It offers a patent-pending process called Content Genome™, which delivers automated related content delivery without requiring taxonomies or training. Surphace's tools enhance reader engagement by connecting text, video, photos, and ads, leading to increased time spent on sites and page views per visit. Additionally, these tools generate new revenue streams for publishers. With over 150,000 integrations across 1.2 billion monthly article pages worldwide, Surphace serves a diverse range of partners, from A-list publishers to micro-publishers and independent blogs.
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