Affinity Solutions

Affinity Solutions, Inc. is a data analytics company that provides a comprehensive platform for retailers and financial institutions to enhance marketing effectiveness and measure the return on investment from advertising efforts. Founded in 1998 and based in New York, with an additional location in San Jose, the company offers access to consumer spending data sourced from credit and debit card issuing banks. Its analytics toolkit and technology platform enable real-time data processing in a secure environment, facilitating personalized marketing and targeted incentives. Affinity Solutions also supports loyalty marketing programs and campaign execution for various clients, including national retailers, financial institutions, and small businesses. The company is focused on driving customer acquisition and loyalty through its innovative marketing solutions. It was formerly known as Family Network, Inc. until it rebranded in February 2008.