iotec

iotec are the leading, independent, ethical digital media consultants and practitioners. We guide our clients to achieve the highest levels of transparency, effectiveness and security across their digital media activity, with bespoke solutions and services to suit their unique requirements.

Keith Davidson

Investor

1 past transactions

Platform360

Acquisition in 2018
Platform360 is a leading provider of native advertising solutions, offering a comprehensive platform that consolidates native advertising spend. By utilizing a proprietary ad technology stack and a curated network of publishers, Platform360 can connect with a global audience of 1.2 billion, ensuring brand-safe advertising that produces significant results. The company emphasizes transparency, quality, and trust within the digital media supply chain, leveraging its expertise in creative execution and digital media sales. Its data-driven approach and machine learning algorithms allow for precise audience targeting, minimizing waste by continuously evaluating campaign success and making real-time adjustments.
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