Verve

Verve Wireless, Inc. is a mobile marketing platform that specializes in location-based advertising solutions for various sectors, including retail, automotive, consumer packaged goods, and restaurants. Founded in 2005 and based in Carlsbad, California, the company harnesses proprietary location intelligence and patented technology to connect advertisers with consumers in real-time. Verve's offerings include a Consumer Segments platform that combines real-world location data with offline demographic information, as well as a Local Merchant Offers platform that enables multi-location retailers and small businesses to create and manage dynamic mobile advertisements. The company serves over 5,000 advertisers and brands, maintaining direct connections with 4,000 publishers globally. With a presence in multiple U.S. cities and international offices, Verve aims to enhance advertising effectiveness by leveraging first-party data and analytics to drive meaningful consumer engagement and foot traffic to stores.

9 past transactions

Smaato

Acquisition in 2021
Smaato provides an omnichannel ad server and monetization solution with controls to make monetization simple. They connect quality publishers with premium marketers to engage audiences around the world and on every device. Publishers can bring their first-party data and manage all inventory in one place.

Beemray

Acquisition in 2021
Beemray is a context intelligence platform. We use machine learning to understand consumers changing mindsets in realtime using Situational, Observational and Environmental data sources. This Human Context enables brands to enrich, optimize and monetize consumer digital engagements for greater effectiveness and revenues.

Nexstar Digital

Acquisition in 2021
Nexstar Digital specializes in providing enterprise video advertising technology and infrastructure, catering to both publishers and advertisers across various platforms. The company, which operates as a subsidiary of Nexstar Digital LLC, offers comprehensive solutions that include ad serving, mediation, programmatic auctions, and advanced reporting. Based in Foothill Ranch, California, Nexstar Digital focuses on enhancing the advertising experience by delivering end-to-end systems that optimize video ad performance on all screens. Founded in 2014, the company has established itself as a key player in the digital advertising landscape.

Receptiv

Acquisition in 2018
Receptiv is the only in-app mobile video ad platform connecting brands to receptive users during meaningful moments to increase ad performance by 300 percent. Receptiv combines emotional targeting with precise audience intelligence via Motiv, its first-party data management platform built on insights from 150 million DeviceIDs. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, Receptiv puts human experience at the center of digital advertising, available via both programmatic and managed service to create contextualized brand engagements during 500 million key moments every month, across more than 1,300 premium apps. Backed by investors including Edison Partners and Revel Partners, Receptiv delivers measurable value for the world’s leading brands, including Mars, Coca-Cola, Sprint, BMW, Microsoft, Wal-Mart, Merck, and 20th Century Fox.

Sense Networks

Acquisition in 2017
Sense Networks applies big science to mobile location data for predictive analytics in advertising. The company’s technology platform, MacroSense®, builds proprietary mobile user profiles which incorporate over 1,000 behavioral attributes that are extracted from location data. MacroSense receives streaming location data from mobile phones in real-time, processes the data in the context of billions of historical data points, and analyzes it to better understand human activity and apply the insights to mobile advertising. MacroSense currently processes 170 billion location points per month into profiles. More than any company other than Google or Facebook. Sense’s AdMatch™ real-time bidding ad platform targets and serves the ads through mobile ad exchanges, acting as a Demand Side Platform (DSP) with brand and agency clients. The integration of rich MacroSense profiles provides a built in Data Management Platform (DMP) to deliver extremely sophisticated and effective mobile ad targeting “beyond place.” Sense Networks was founded in 2003 and incorporated in early 2006. The founding team is composed of top computer scientists from MIT and Columbia University. Sense Networks won the 2009 AlwaysOn OnMedia Top 100 Award, was named by Gartner as one of its 2009 Cool Vendors in Context-Aware Computing, and was proclaimed one of “The World’s Most Intriguing Startups” by Business Week. CEO David Petersen has been featured by Forbes magazine in their series of Forbes Insights profiles of Thought Leaders changing the business landscape.

Matchinguu GmbH

Acquisition in 2017
We are a mobile ad-tech company. Our goal is to change the way app publishers and advertisers interact with audiences. Through our realtime push- and proximity-marketing platform we empower engagement that is more targeted and highly relevant. We believe that optimizing audience sizes for relevance will always lead to the highest customer satisfaction and conversion. A seamless flow between the physical reality and the digital world is optimizing ROI for our app publishers. By connecting apps in our network, we provide new options to grow traffic and deliver innovative monetization opportunities without being intrusive to their users.

ROXIMITY

Acquisition in 2016
ROXIMITY is a location-based mobile platform that enables merchants to send targeted messages to potential customers as they pass by their stores. The ROXIMITY Platform provides everything needed to create, manage, and optimize mobile-marketing campaigns that both respect customers’ privacy and give brands/retailers full control of the indoor, mobile experience.

Fosbury

Acquisition in 2015
Fosbury creates mobile promotions that help drive repeat business using mobile wallets. Building campaigns like coupons, loyalty card, and gift cards on Apple Passbook and Google Wallet, Fosbury can reach a majority of mobile devices to grow your business. From push messages, to geo-location, retargeting and campaign analytics, Fosbury is the smarter way to engage your customer. Founded in December 2012, Fosbury is a privately held company based in The Netherlands.

Deconstruct Media

Acquisition in 2010
Deconstruct's product is an automated mobile display advertising system that allows mobile publishers to manage their ad sales and offer their ad inventory through a self-service interface. Advertisers, in turn, can review available advertising opportunities and can buy ad campaigns directly using a credit card. The system manages pricing, targeting, creative management and reporting. The Deconstruct system will be integrated into Verve's Ad Manager platform.
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