Athletic Ventures

Athletic Ventures is a private equity firm based in Sydney, Australia, established in 2020. It is a syndicate comprised of past and present elite athletes who focus on investing in companies led by exceptional founders and their teams. The firm primarily targets investments in the technology, sports, health, and direct-to-consumer sectors. By leveraging the unique insights and experiences of its athlete investors, Athletic Ventures aims to identify and support innovative businesses that align with its vision of championing entrepreneurial talent.

Matt de Boer

Partner and Co-Founder

13 past transactions

Guzman y Gomez (GYG)

Venture Round in 2024
Guzman y Gomez (GYG) dishes up the time-honored flavors of Mexico with the freshest Australian ingredients. At GYG, our passion is creating delicious food out of real ingredients. Up to 24 hour marinades, chip-tasting sessions and chillies really get us going! We don’t take shortcuts in our restaurants - we use fresh ingredients and authentic techniques. It’s not always easy, but it’s always worth it. Our restaurants, like our menu items, channel Mexico’s urban streets. Bursts of color from our Mexican tiles and street art contribute to a warm and energetic vibe, inviting you to settle in and savor every bite. Latin playlists keep the mood saucy. When you come to GYG, you’ll notice that our staff are energetic, passionate and crazy about the food! That’s because every GYG restaurant is designed around our people. Our staff members are proud to be part of the GYG family, and they share our mission to give you the best experience from the moment you walk through our door.

Wethenew

Series B in 2023
Wethenew is an online marketplace specializing in the sale and resale of authentic, limited-edition sneakers and streetwear. The platform is designed to cater to sneaker enthusiasts and casual buyers alike, offering a user-friendly experience for purchasing sought-after products. Wethenew ensures a secure environment for transactions, allowing customers to buy and sell items with confidence. The company's focus on authenticity and limited availability positions it as a trusted destination for those looking to acquire unique footwear and apparel in just a few clicks.

Hnry

Series B in 2023
Hnry is a fintech company that offers a comprehensive platform for freelancers and contractors to manage their accounting and tax obligations. The service streamlines financial processes by handling invoicing, taxation, and insurance, allowing self-employed individuals to focus on their work rather than administrative tasks. Hnry's application automatically collects independent income, calculates and deducts taxes while considering business expenses, and ensures timely filing of tax returns. Additionally, the platform assists users in managing overdue invoices, effectively simplifying the financial management for freelancers and independent earners.

Guzman y Gomez (GYG)

Secondary Market in 2022
Guzman y Gomez (GYG) dishes up the time-honored flavors of Mexico with the freshest Australian ingredients. At GYG, our passion is creating delicious food out of real ingredients. Up to 24 hour marinades, chip-tasting sessions and chillies really get us going! We don’t take shortcuts in our restaurants - we use fresh ingredients and authentic techniques. It’s not always easy, but it’s always worth it. Our restaurants, like our menu items, channel Mexico’s urban streets. Bursts of color from our Mexican tiles and street art contribute to a warm and energetic vibe, inviting you to settle in and savor every bite. Latin playlists keep the mood saucy. When you come to GYG, you’ll notice that our staff are energetic, passionate and crazy about the food! That’s because every GYG restaurant is designed around our people. Our staff members are proud to be part of the GYG family, and they share our mission to give you the best experience from the moment you walk through our door.

Bare

Series A in 2022
At Bare, It focuses on providing an extremely high-quality cremation service, at the lowest possible price. By taking care of the cremation, empower families and friends to focus on holding a memorial that is as unique as the life it celebrates – whether that’s a backyard barbeque, a tree-planting ceremony, or a Viking sendoff.

Eucalyptus

Series C in 2022
Eucalyptus is a healthcare technology company founded in 2019 and based in Sydney, Australia. The company specializes in developing and managing digital healthcare brands that facilitate telehealth consultations, pharmacy delivery, and ongoing patient care. By integrating these services, Eucalyptus aims to create a seamless experience for both healthcare professionals and patients, enhancing access to medical services. Its platform serves as a foundation for building effective and connected digital healthcare solutions.

Pet Circle

Series C in 2021
Pet Circle is an online retailer specializing in the home delivery of pet food and accessories. The company provides a subscription-only service that offers a diverse selection of products, including food, medication, toys, and other pet supplies for dogs and cats. By facilitating convenient access to essential pet care items, Pet Circle enables pet owners to ensure the well-being of their animals. Additionally, the company contributes to the community by donating food and supplies to over 100 animal rescue organizations across Australia.

Bare

Seed Round in 2021
At Bare, It focuses on providing an extremely high-quality cremation service, at the lowest possible price. By taking care of the cremation, empower families and friends to focus on holding a memorial that is as unique as the life it celebrates – whether that’s a backyard barbeque, a tree-planting ceremony, or a Viking sendoff.

Zero Co

Venture Round in 2021
Zero Co is dedicated to removing single-use plastic packaging from Australian households by providing eco-friendly personal-care and home-cleaning products. The company operates a circular delivery service where customers can order products that come in refillable dispensers made from recycled ocean plastic. Once the products are used up, customers return the dispensers and receive refill pouches, which are also made from recycled materials. This model promotes sustainability by encouraging the continuous reuse of containers, making it easy for consumers to adopt environmentally responsible practices in their kitchens, laundries, and bathrooms. Zero Co aims to provide a convenient solution to the growing problem of plastic waste.

Foodbomb

Series A in 2021
Foodbomb is an online marketplace that specializes in wholesale food products, streamlining the process for foodservice businesses to search, compare, and order quality ingredients. The platform offers access to over 10,000 products across eight categories, including meat, seafood, produce, and dairy, allowing users to find competitive prices from leading suppliers efficiently. With features such as single-click reordering and order tracking, Foodbomb simplifies inventory management for its clients. The service is free to use, requires no commitment, and includes complimentary next-day delivery, making it a convenient solution for those in the food industry.

HealthMatch

Series B in 2020
HealthMatch is a medical technology company focused on improving patient access to clinical trials through the use of machine learning and artificial intelligence. The platform addresses the challenges patients and clinicians face in identifying suitable trials, which often stem from inconsistently defined eligibility criteria. By encoding qualifying questions related to patients' conditions, HealthMatch matches their responses with an extensive trial dataset to identify appropriate trials. This streamlined process not only accelerates patient recruitment but also facilitates the application to trials, significantly reducing the time and effort typically required. By leveraging advanced technology, HealthMatch is transforming an industry that has largely relied on outdated methods, enhancing the speed at which life-saving treatments can reach the market.

Smartabase

Venture Round in 2020
Smartabase is a human performance optimization platform for elite sports teams and military organizations. Smartabase assists organizations in winning by ensuring that players and service members are available and ready to perform at their peak.
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