The Big Willow

The Big Willow, Inc. is a company that specializes in designing and developing platforms for marketing teams, focusing on uncovering buyer intent through advanced data processing. By indexing content consumption across web sessions, The Big Willow connects off-site behaviors to activity data from various marketing and customer relationship management tools. Its product offerings include a B2B-centric programmatic advertising platform, account-based marketing solutions, and various Adtech and Paid Media Solutions aimed at pre-targeted advertising and custom content syndication for prospects demonstrating buyer intent. Additionally, the company provides Martech Solutions to support account-based marketing initiatives and Sales Enablement Solutions to enhance deal flow and revenue generation from qualified leads. Founded in 2013 and headquartered in Wilton, Connecticut, The Big Willow operates as a subsidiary of Aberdeen Group LLC.