Pendo

Zelta is a company that develops an artificial intelligence-based decision and workflow platform aimed at enhancing collaboration for B2B SaaS product teams. By utilizing generative AI, Zelta helps teams prioritize their product roadmaps and make informed decisions based on insights derived from qualitative customer feedback sources, such as sales call transcripts, support tickets, and user surveys. Its browser extension facilitates real-time commenting and annotation on any web content, allowing users to synthesize insights from customer interactions effectively. Through these capabilities, Zelta empowers product teams to maximize the value of their decisions and address customer pain points with confidence.

Mind the Product is an international product community based in London, United Kingdom, founded in 2010. It began with the first ProductTank meetup and has since expanded to include a widely-read blog launched in 2011 and an annual conference initiated in 2012. The community has grown significantly, boasting 150,000 members and hosting sold-out events in over 185 cities worldwide. Mind the Product focuses on delivering valuable content and organizing events tailored for product professionals, drawing on the insights and experiences of its diverse, global membership.

Receptive, established in 2015 and headquartered in Sheffield, UK, specializes in product demand intelligence solutions for software companies. It offers a platform that aggregates and analyzes demand data from customers, internal teams, and market trends, transforming it into actionable insights to inform product decisions. Following its acquisition by Pendo.io in 2019, Receptive continues to operate as a subsidiary, empowering software companies to make data-driven choices by providing up-to-date, segmented, and automated demand data.

Insert Mobile Technologies, Ltd. is an Israeli company that specializes in an automated in-app marketing platform designed for mobile application owners. The platform allows users to implement a variety of customizable features, known as "inserts," such as videos, banners, messages, and surveys, directly into live applications within minutes and without any coding. This functionality empowers mobile marketers and product managers to enhance user engagement and drive conversions independently, eliminating the need for development resources and the delays associated with app store approvals. Founded by the creators of Worklight, a leading mobile application platform now part of IBM MobileFirst, Insert aims to streamline in-app marketing processes for global retailers, allowing them to effectively manage their marketing initiatives.