Mothership.sg

Mothership.sg is a Singaporean digital news agency that operates an online community news platform, focusing on current affairs, lifestyle topics, and emerging trends. The agency emphasizes the importance of hyper-local content, aiming to connect readers with relevant articles and encourage engagement. With a monthly readership exceeding 700,000 Singaporeans, Mothership.sg ranks as the second online news site in Singapore to be registered under the Broadcasting Act, alongside mainstream media portals. In addition to its news coverage, Mothership also engages in brand-building initiatives, partnering with and acquiring consumer product companies to enhance their online presence and expand product offerings through a multichannel marketing strategy.