The Brandtech Group

The Brandtech Group is a marketing technology company that focuses on enhancing the efficiency and cost-effectiveness of brand marketing through innovative technological solutions. By bridging the gap between brands and technology, The Brandtech Group enables businesses to improve their marketing strategies and increase sales. The company also engages in strategic investments in promising firms, aiming to enhance visibility and drive growth for its partners. With a commitment to leveraging the latest advancements in technology, The Brandtech Group provides brands with the tools they need to navigate the evolving marketing landscape effectively.

Emma Cookson

Partner

David Jones

Founder and CEO

12 past transactions

Pencil

Acquisition in 2023
Pencil develops a creative artificial intelligence platform for ecommerce brands that helps generate content and visuals to scale advertising creativity. The platform offers templates, image and video editing, and automatic application of brand guidelines using ingested brand documents, along with audience discovery and actionable insights. This enables marketing teams to produce and distribute personalized ad content at scale while reducing time and cost.

Jellyfish

Acquisition in 2023
Jellyfish is a global digital marketing agency, operating in EMEA, the US, and APAC, with over 600 employees. It partners with prominent brands like Experian, Nestlé, and Toyota to drive business success through integrated digital strategies. Jellyfish offers a blend of digital capabilities, technology, and talent to create seamless customer journeys. It specializes in industries such as property, retail, and finance, and is a certified Google Marketing Platform Partner. The agency is recognized for its excellence, being named a top 30 company in The Sunday Times International Track 200 and winning multiple awards, including Agency of the Year at the Drum Search Awards. Jellyfish's agility, as an independently owned entity, allows it to bridge the gap between traditional media agencies and specialist consultancies while maintaining a boutique service on a global scale.

Acorn Intelligence

Acquisition in 2022
Acorn Intelligence is a leading Amazon and eCommerce services and technology company.

CreativeX

Series B in 2022
CreativeX develops an AI-powered platform for visual communication and creative measurement. The platform analyzes images and videos, applying contextual tags and cross-referencing with brand guidelines and advertising performance data to reveal how the creative content performs. By providing insights into data clarity and creative effectiveness, it helps brands optimize future campaigns and ensure visual assets align with brand standards and drive better marketing outcomes.

DP6

Acquisition in 2021
DP6 is a marketing intelligence and performance consulting firm based in São Paulo, Brazil, specializing in digital marketing and web analytics. Founded in November 2007, the company provides a range of services designed to enhance business decision-making through advanced data measurement, media attribution, and custom data science solutions. Its offerings include web analytics, text mining, A/B testing, and innovative marketing technologies that integrate and analyze data to achieve strategic business objectives. DP6 serves a diverse portfolio of enterprise-level clients across Latin America, including major brands such as Coca-Cola, Itaú, and Walmart. By focusing on optimizing marketing performance and generating actionable insights, DP6 supports its clients in navigating the complexities of consumer-brand interactions.

Collectively

Acquisition in 2020
Collectively, Inc. is an influencer marketing agency based in San Francisco, California, established in 2013 as a subsidiary of Reach Labs, Inc. The company specializes in delivering premium content for brand marketers through native advertising collaborations with influencers on various social media platforms. Collectively combines bespoke services with innovative technology to provide a comprehensive suite of social advertising services. Its offerings leverage data-driven strategies, integrating insights from influencer marketing and traditional advertising practices to optimize content collaboration tools. This approach enables brand marketers to effectively manage and measure their advertising programs across social media, enhancing their overall marketing and advertising efforts.

OLIVER

Acquisition in 2019
OLIVER, operating under the name Inside Ideas Group Ltd, is an advertising and marketing agency headquartered in London, United Kingdom. The company specializes in developing dedicated agencies for global brands and offers a range of services including digital design engineering, content creation, and the optimization of digital platforms. It also provides consumer research and engages in media buying for programmatic advertising. Founded in 2014, OLIVER has expanded its presence internationally with offices in Dublin, the Netherlands, New York, Singapore, South Africa, and Turkey. As of 2019, it functions as a subsidiary of You & Mr Jones Inc., reflecting its integration into a broader network aimed at enhancing client business strategies.

Gravity Road

Acquisition in 2018
Founded in 2011, Gravity Road is a London-based creative agency that combines marketing, entertainment, and technology to produce engaging content that builds brands. As of March 7, 2018, it operates as part of the You & Mr Jones brandtech group.

Mobkoi

Acquisition in 2017
Founded in London in 2014, Mobkoi specializes in mobile marketing services. It offers creative ad formats, access to premium inventory, augmented reality tools, and managed/programmatic services for global advertising campaigns.

theAmplify

Acquisition in 2016
theAmplify is an influencer marketing firm specializing in Instagram campaigns that leverage the power of trusted recommendations. Utilizing its proprietary algorithm, SharedRank™, the company analyzes data to identify key influencers, facilitating effective connections between brands and their target audiences. theAmplify offers a suite of services through its Reach platform, which enables brands to create and manage large-scale advertising campaigns, known as "brand stories," for major clients, including movie studios. This platform allows for the seamless delivery of marketing content to selected influencers, while providing tools for tracking engagement, reach, and campaign performance. Additionally, influencers can manage their campaigns and content through the Reach! mobile app, ensuring they can operate efficiently in real-time. Overall, theAmplify enhances digital marketing strategies by fostering meaningful connections between brands and consumers.

Fifty-Five

Acquisition in 2016
fifty-five is a company specialised in Business Analytics Marketing. Its mission is to increase the performance of advertisers' internet channel, all the way from acquisition to retention. fifty-five's approach is thoroughly data-driven and customer-centric. Through the set up and delivery of insightful dashboards to monitor site performance and obtain a perfect understanding of user behaviour, fifty-five provides strategic, tactical and operational recommendations and extends its mission to assisting in their successful implementation.

MOFILM

Acquisition in 2015
MOFILM Ltd. is a London-based company that specializes in producing and distributing advertising, original series, and branded content for both traditional and social media channels. Founded in 2007, the company connects brands with a global community of filmmakers and creatives to generate authentic content. It develops original channels and provides solutions aimed at helping brands effectively engage with audiences online. MOFILM operates a brand-centric multi-channel network that covers diverse interests such as food, pets, parenting, humor, and travel. Additionally, it offers a no-cost production space for filmmakers to collaborate and enhance their portfolios, along with live briefs and a Crew Builder feature that assists filmmakers in assembling talented teams for their projects. The company emphasizes a people-powered marketing approach, leveraging community-driven creativity to deliver impactful content. As of 2015, MOFILM operates as a subsidiary of You & Mr Jones Inc.
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