The Brandtech Group is a marketing technology company that focuses on enhancing the efficiency and cost-effectiveness of brand marketing through innovative technological solutions. By bridging the gap between brands and technology, The Brandtech Group enables businesses to improve their marketing strategies and increase sales. The company also engages in strategic investments in promising firms, aiming to enhance visibility and drive growth for its partners. With a commitment to leveraging the latest advancements in technology, The Brandtech Group provides brands with the tools they need to navigate the evolving marketing landscape effectively.
Pencil Technologies Pte. Ltd., established in 2018 and based in Singapore, focuses on developing artificial intelligence solutions for digital content and advertising. The company offers a creative AI platform tailored for digital advertising teams in brands and agencies, enabling them to generate culturally inspired ad copy and visuals for diverse products and audiences. This platform not only automates content creation but also optimizes it for creativity, conversion, and brand relevance. By discovering audiences and extracting meaningful insights, Pencil allows clients to produce and distribute personalized content at scale, enhancing advertising effectiveness and creativity.
Jellyfish
Acquisition in 2023
Jellyfish is a global digital marketing agency, operating in EMEA, the US, and APAC, with over 600 employees. It partners with prominent brands like Experian, Nestlé, and Toyota to drive business success through integrated digital strategies. Jellyfish offers a blend of digital capabilities, technology, and talent to create seamless customer journeys. It specializes in industries such as property, retail, and finance, and is a certified Google Marketing Platform Partner. The agency is recognized for its excellence, being named a top 30 company in The Sunday Times International Track 200 and winning multiple awards, including Agency of the Year at the Drum Search Awards. Jellyfish's agility, as an independently owned entity, allows it to bridge the gap between traditional media agencies and specialist consultancies while maintaining a boutique service on a global scale.
Acorn Intelligence
Acquisition in 2022
Acorn Intelligence is a leading Amazon and eCommerce services and technology company.
CreativeX
Series B in 2022
CreativeX is a developer of a visual communication platform that aims to enhance understanding in visual marketing. The company's innovative platform analyzes images and videos by applying relevant tags to the content, which are then cross-referenced with brand guidelines and the performance of digital advertisements. This data-driven approach enables clients to make informed creative decisions and maximize the effectiveness of their visual content. Utilizing artificial intelligence technology, CreativeX strives to demystify the complexities of visual marketing, allowing businesses to better understand and improve their visual strategies.
DP6
Acquisition in 2021
DP6 is a marketing intelligence and performance consulting firm based in São Paulo, Brazil, founded in November 2007. The company specializes in providing comprehensive services and technology that assist businesses in making informed decisions through data measurement, media attribution, and content optimization. DP6's offerings include web analytics, data science, text mining, A/B testing, and media mix modeling, all designed to enhance the interaction between consumers and brands. With a focus on delivering customized solutions, DP6 helps clients optimize marketing outcomes and generate valuable insights for performance marketing. The firm serves a diverse range of major enterprise-level clients across Latin America, including well-known companies such as Coca-Cola, Itaú, and Walmart.
Collectively
Acquisition in 2020
Collectively, Inc. is an influencer marketing agency founded in 2013 and headquartered in San Francisco, California. As a subsidiary of Reach Labs, Inc., the company specializes in creating premium content through native advertising collaborations with influencers on various social media platforms. Collectively combines innovative technology with tailored services to measure and manage marketing programs effectively. Their approach is informed by data and experience in both influencer marketing and traditional advertising, allowing brand marketers to utilize content collaboration tools for effective social marketing and advertising strategies.
OLIVER
Acquisition in 2019
Inside Ideas Group is a rapidly growing global agency network that helps clients drive their businesses forward from the inside.
Gravity Road
Acquisition in 2018
Gravity Road Limited is a creative company founded in 2011 and headquartered in London, United Kingdom. It specializes in content creation that integrates marketing, entertainment, and technology to build brands. The company focuses on producing engaging content that resonates with audiences, particularly in the entertainment sector. By leveraging the latest technological tools, Gravity Road aims to deliver innovative marketing solutions that enhance both creative and commercial impact for its clients. As a subsidiary of You & Mr Jones Inc., it is part of a broader brandtech group that encompasses various technology investments, further enabling its mission to create compelling content.
Mobkoi
Acquisition in 2017
Mobkoi Limited is a London-based company that specializes in mobile marketing services. Founded in 2014, it operates as a subsidiary of You & Mr Jones Inc. The company focuses on developing a mobile marketing platform that offers tailored media planning and buying, as well as custom creative services. Mobkoi's platform is designed to facilitate optimized campaign delivery, allowing premium brands to effectively create and manage mobile advertising campaigns. The company's commitment to quality creative and respectful ad placement reflects its understanding of the impact that mobile advertising has on brands, publishers, and consumers.
theAmplify
Acquisition in 2016
theAmplify is an Instagram influencer marketing firm that focuses on leveraging trusted relationships to drive effective marketing campaigns. It employs a proprietary algorithm known as SharedRank™ to analyze and identify key influencers, allowing brands to connect with the most relevant individuals for their target audience. Through its Reach platform, theAmplify enables the creation and management of large-scale advertising campaigns, commonly referred to as “brand stories,” which engage millions of users on Instagram. The platform facilitates easy content delivery to strategically selected influencers and provides brands with the tools to measure and track engagement metrics associated with their campaigns. Additionally, influencers can utilize the Reach mobile app to manage their campaigns and content efficiently. By offering these services, theAmplify helps brands enhance their digital marketing efforts and drive revenue growth.
Fifty-Five
Acquisition in 2016
fifty-five is a company specialised in Business Analytics Marketing. Its mission is to increase the performance of advertisers' internet channel, all the way from acquisition to retention. fifty-five's approach is thoroughly data-driven and customer-centric. Through the set up and delivery of insightful dashboards to monitor site performance and obtain a perfect understanding of user behaviour, fifty-five provides strategic, tactical and operational recommendations and extends its mission to assisting in their successful implementation.
MOFILM
Acquisition in 2015
MOFILM Ltd. is a London-based company that specializes in producing and distributing advertising, original series, and branded content for traditional and social media platforms. It connects brands with a global community of filmmakers and creatives, enabling the production of authentic and engaging content. The company develops original channels and provides solutions that help brands effectively reach and engage their audiences online. Additionally, MOFILM operates a brand-centric multi-channel network covering diverse interests such as food, pets, parenting, humor, and travel. It also offers resources for filmmakers, including no-cost production spaces, live briefs, and a Crew Builder tool to assist in finding crew members for projects. Established in 2007, MOFILM Ltd. is a subsidiary of You & Mr Jones Inc.
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