PSG Equity

AirWorks is transforming the mapping process for the construction industry, targeting a significant $12 trillion market. The company's AI-driven platform automates the creation of maps from aerial data, addressing a major data bottleneck in the pre-construction phase. Founded in 2018 as a spin-out from MIT, AirWorks has positioned itself as a leader in automated mapping solutions, which have been adopted by some of the largest civil engineering firms. Its software converts aerial datasets into computer-aided design models, facilitating land developers and engineers in evaluating job sites more efficiently within their planning and acquisition timelines. This innovation accelerates the surveying process by weeks and consolidates existing information into a centralized database, enhancing operational efficiency across the industry.

AppHub is a company focused on providing a comprehensive suite of software solutions designed specifically for e-commerce merchants. By partnering with developers in the ecosystem, AppHub aims to empower merchants to enhance their commercial success and innovate within the realm of commerce. The company's toolkit includes a range of leading applications that enable clients to optimize their operations, accelerate growth, and improve customer experiences. Through its commitment to supporting e-commerce merchants, AppHub seeks to advance the future of commerce collaboratively.

Unnax is a Barcelona-based company that provides a banking-as-a-service platform through an application program interface (API). Founded in 2014, Unnax enables businesses to securely access financial data from customers and offers a variety of products designed to enhance customer experiences. Its services include payment initiation, bank aggregation, and data categorization, as well as financial indicators derived from both bank and non-bank sources. This comprehensive approach allows clients, ranging from large enterprises to small businesses, to integrate financial solutions seamlessly, thereby creating a more efficient and user-friendly service experience. Unnax's platform combines regulatory compliance, technological expertise, and innovative financial services to address common business challenges effectively.

N2F is a developer of a connected expense management solution that simplifies the process of logging, approving, and archiving expense reports for businesses of all sizes. The company's platform includes a mobile app with features such as smart scanning, which automatically extracts data from receipts, including dates, amounts, and taxes. It also offers legal compliance archiving, accounting system integration, and support for travel requests. N2F's solution is designed for various sectors, including fintech, enterprise applications, and travel and hospitality, enabling organizations to manage expenses efficiently while going paperless. By streamlining workflows and reporting, N2F enhances the daily operations of accountants, managers, and employees.

BiltOn is a cloud-based construction site operations and risk management software that empowers Owners, Developers & General Contractors to streamline workforce management, site safety, risk, and compliance. With automated headcount tracking, site access control, and compliance documentation tracking & management. BiltOn enhances operational efficiency, provides real-time visibility, mitigates risk, and reduces exposure to costly litigation.

Searchspring is advanced site search with relevant category navigation, powered by a sophisticated learning system that gets smarter and more relevant as your customers use your site. - Advanced Site Search Searchspring is a highly advanced search solution for ecommerce platforms. At it’s core is a rapid learning intelligence which filters every search and query on your site. - Category Navigation Let your customers browse by category or filter through facets while shopping. Allowing your customers to customize their browsing experience and giving them the ability for drilling down with precision is essential with any online store. - Rich Auto-Complete Searchspring’s Rich Auto-Complete displays a drop-down of related and relevant search terms along with suggested and related products. Product images, price, name, and short description are all possible and included within the Rich Auto-Complete search suggestion feature. - IntelliSuggest IntelliSuggest:registered: monitors each and every visitor to your site and analyzes their behavior against all your past site visitors. Then it returns the most relevant product results for that shopper in real-time. - Mobile Search Searchspring’s Mobile Site Search solution provides your catalog as a separate mobile site that is auto generated and powered by Searchspring and Intellisuggest:registered:. There is no need to manage two data sets like you would with a typical desktop – mobile solution. Manage your store like normal and let Searchspring handle the mobile site completely, automatically. - Automated SEO With the power of Intellisuggest:registered:, Searchspring builds a dynamic tag cloud with all the most popular search queries that shoppers are using on your site. Searchspring uses each of these queries and builds a custom landing page for each term for search engine spiders to index. - Facebook App Searchsprings Facebook App will generate your entire product catalog within your business’s Facebook page. Your search, category navigation, faceting, optimized category pages and even product pages, all inside Facebook, powered with Intellisuggest:registered:! - Merchandising Create and manage campaigns for special promotions on specific categories, for limited dates, profitable products, discounts, sales… the limit is your imagination. Managing powerful and flexible merchandising campaigns couldn’t get any easier than this! Just set it, and forget it! - Product Recommendations By leveraging data collected from IntelliSuggest we allow your customers shopping behavior to influence the products displayed within product pages and checkout pages yielding the highest potential to up sell or cross sell customers. - Product Comparison No on likes to open several windows at once, and it’s hard to remember which detail belonged to what product. Make it easy on your customers and allow them to compare multiple products side-by-side. - Data Optimization We’ll take your dirty and inconsistent data and make it shine. You’ll no longer be plagued with irrelevant or ineffective search, and your customers will no longer be confused and have trouble finding what they are looking for.

Fidelity is one of the largest electronic payment providers in North America with branches across the US, Canada and the UK.The Fidelity management team has more than 100 years of combined experience in the payment services industry. They have serviced every kind of merchant: retail, restaurant, hotel, professional, and mail order. This is a complex and ever changing industry. The Fidelity team consists of seasoned professionals who understand the value of helping merchants stay in compliance, working with them to qualify for the best pricing. They have spent countless hours on site with merchants analyzing processing statements for savings, training employees, reprogramming and installing all types of credit card systems, trouble shooting technical problems, fighting fraud and chargeback issues, and helping with bookkeeping and accounting issues. Sales and service of your account are performed by the same representative to ensure quality and provide a stable point of contact.

Pixellot is a sports media company based in Tel Aviv, Israel, that specializes in automatic production solutions for amateur and semi-professional sports events. Founded in 2014 by experts in video and media technology, Pixellot utilizes patented technology to streamline the production workflow through an unmanned multi-camera system that captures the entire field. This innovative approach, supported by advanced algorithms, allows for dynamic coverage of gameplay and the generation of highlights. The company streams over 11,000 live video hours monthly to fans, players, and coaches across various platforms. With over 2,000 systems sold globally, Pixellot serves minor leagues, high schools, youth academies, and top clubs, collaborating with notable partners such as ESPN and Sporttotal.tv. The company also provides services to prestigious teams like Bayern Munich and Real Sociedad, enhancing the visibility and reach of sports at various levels.

Yottaa, Inc. is a cloud-based company that specializes in optimizing eCommerce experiences for brands and retailers. Founded in 2009 and based in Boston, Massachusetts, with an additional office in Beijing, Yottaa offers a range of solutions designed to enhance online consumer engagement. Its key products include InstantON, which accelerates page rendering to capture user attention, and AppSequencing, which prioritizes application elements for improved user interaction. The Rapid CTRL software enables online retailers to manage third-party applications effectively, while ImpactAnalytics provides insights on the return on investment from application optimization. Additionally, ContextIntelligence automates the contextual optimization of online and mobile applications. Yottaa serves a diverse clientele, including Internet retailers and Fortune 500 companies, helping them achieve faster, more secure, and efficient online interactions that drive conversions and enhance customer satisfaction. The company is trusted by over 1,500 leading sites, significantly boosting site speed and improving the overall shopper journey.

Formstack, LLC is a secure workplace productivity platform that provides online form building software designed to streamline data collection and management for various organizations. Founded in 2006 and based in Indianapolis, Indiana, Formstack enables users to create custom web forms, manage workflows, and collect electronic signatures without the need for coding. The platform offers a range of features, including conditional logic, analytics, payment integrations, and mobile applications, which enhance the efficiency of form-based tasks. It serves a diverse clientele, including Fortune 500 companies, small businesses, nonprofits, educational institutions, and government agencies, helping to digitize processes and automate workflows. With over 25,000 organizations relying on its services, Formstack is committed to improving productivity and transforming how businesses engage with their data.

AdHawk is a Boulder, Colorado-based company founded in 2015 that specializes in digital marketing solutions. The firm develops a web application that aggregates advertising data and integrates it with revenue metrics, providing organizations with valuable insights into their sales performance. AdHawk enables advertisers to manage their Google and Facebook Ads effectively at scale, offering one-click optimization solutions that simplify the complexities of digital marketing management. Through its innovative platform, AdHawk aims to enhance the efficiency and effectiveness of advertising strategies for its clients.

Introhive, Inc. is a Canadian technology company based in Fredericton, New Brunswick, that specializes in developing contact mining software applications. Founded in 2012 by Jody Glidden and Stewart Walchli, the company offers a software-as-a-service (SaaS) platform designed to enhance revenue generation and improve customer experience management. Introhive's platform integrates relationship intelligence into customer relationship management (CRM) systems, utilizing data automation to accelerate sales processes. The company's enterprise relationship management solution provides valuable insights into client and prospect relationships, streamlining tasks such as sales hiring, prospecting, territory assignment, renewals, and lead scoring. By transforming disorganized data into actionable insights, Introhive aims to boost productivity and facilitate CRM adoption for its clients.

Nalanda Global specializes in document management and supplier risk management solutions tailored for subcontractors and suppliers in Spain. The company offers a cloud-based platform that facilitates business activity coordination, supplier validation, compliance, time and access control, and electronic invoicing. By providing these services, Nalanda enables large and medium-sized companies to streamline their processes and documentation procedures, particularly in B2B sectors. Subcontractors and suppliers can efficiently exchange and verify essential documents, such as health and safety certifications and due diligence information, thereby reducing operational costs for contractors. Nalanda's solutions enhance process efficiency by outsourcing documentation verification and validation, ensuring that clients can focus on their core business activities while maintaining compliance and reducing risk.

Lusha is a sales intelligence platform that assists business professionals in building meaningful connections with leads, contacts, and candidates. By offering tools to enrich and verify business profiles, Lusha fosters trust in B2B engagements. The platform is widely utilized by over 540,000 sales representatives, recruitment managers, and marketers, enhancing their ability to engage effectively with their targets. Lusha caters to a diverse clientele, ranging from small and medium-sized enterprises to major corporations, including notable companies like Google, Dropbox, Uber, Microsoft, and Facebook. Its services streamline the identification of business opportunities and facilitate the sharing of contact information and company insights, ensuring data accuracy and integrity for more efficient lead engagement.

Traliant LLC is an eLearning platform based in Manhattan Beach, California, that specializes in compliance training for organizations. Founded in 2016, the company offers a range of training courses focused on critical workplace topics, including human resources subjects such as discrimination, harassment, retaliation, and unconscious bias. Additionally, Traliant provides legal compliance training covering areas like code of conduct, active shooter preparedness, and bloodborne pathogens. The platform also addresses higher education compliance training, including Title IX and the Clery Act. Traliant's training is designed to be interactive and customizable, catering to the needs of diverse organizations while ensuring that employees are equipped to make informed decisions through engaging learning experiences.

NoFraud is a provider of advanced fraud prevention technology specifically designed for e-commerce merchants. The company focuses on mitigating the risks associated with fraudulent payments and accounts by utilizing sophisticated algorithms that aim to virtually eliminate chargebacks and false positives. With a setup process that takes only ten minutes, NoFraud enables merchants to experience an immediate positive impact on their bottom line without the need for manual reviews or extensive training. Additionally, the company offers live cardholder verification for transactions flagged as potentially fraudulent, which helps enhance order approval rates and accelerate conversions. NoFraud distinguishes itself by avoiding quotas, lengthy contracts, and start-up fees, making its services accessible and efficient for e-commerce businesses.

Sevenrooms Inc. is a data-driven operations, marketing, and guest engagement platform tailored for the global hospitality industry. Founded in 2011 and based in New York, the company offers an all-in-one CRM-driven solution that encompasses reservation, waitlist and table management, online ordering, contactless payment options, and reputation management. This comprehensive platform empowers hospitality operators, including restaurants, hotels, nightlife venues, and entertainment organizations, to leverage data for building direct relationships with guests, enhancing their experiences, and driving repeat visits and orders. With a client base exceeding 12,000, Sevenrooms collaborates with notable names such as Marriott International, MGM Resorts, and Wolfgang Puck, helping them increase sales and customer loyalty through advanced marketing automation and guest management features.

Assembly is a company that develops software designed to assist e-commerce merchants in managing and growing their businesses. Founded in 2019 and headquartered in Culver City, California, Assembly focuses on creating a growth platform that integrates software solutions with community support and data analytics. This approach aims to empower merchants by providing the tools and resources necessary to enhance their operations and achieve sustainable growth in the competitive e-commerce landscape.

Dental Intelligence is a dental analytics platform that assists dentists and their teams in optimizing the performance and profitability of their practices. The platform provides users with insightful dashboards that enable them to discover, understand, and act on meaningful data. By offering comprehensive business intelligence and analytics, Dental Intelligence empowers dental professionals to enhance their practice operations, thereby improving both their business outcomes and personal well-being.

MAPAL Software is a developer and supplier of workforce management, business analytics and back-of-house software for the hospitality sector.

ThreatConnect, Inc. is a cybersecurity software provider that specializes in simplifying security operations for organizations. Its platform integrates various processes and technologies, allowing security leadership, risk management, security operations, threat intelligence, and incident response teams to collaborate effectively. The software combines cyber risk quantification, intelligence, automation, analytics, and workflows to enhance decision-making and strengthen defenses against cyber threats. By offering real-time insights and facilitating threat data collection and analysis, ThreatConnect enables clients to better understand and respond to the threats that target their organizations.

Payrix Solutions is a privately-held company based in Atlanta, Georgia, specializing in providing an all-in-one payment platform for vertical software companies. The firm offers customizable white-label technologies that facilitate embedded payments, enabling businesses to enhance their revenue potential while maintaining brand integrity. With a team of experts from leading financial institutions, Payrix prioritizes a client-centric approach, delivering strategic integrations that minimize risk and streamline operations. The company's solutions aim to eliminate friction in the payment process, fostering growth and innovation for its clients and improving the overall customer experience.

Recruitee is a collaborative hiring software company that provides a comprehensive recruitment management and applicant tracking system. Designed for internal HR teams, it facilitates cooperation across organizations to enhance the hiring process. With a user-friendly interface, Recruitee supports businesses of various sizes, including well-known brands such as Taco Bell, M&S, and Asus, enabling them to effectively find, interview, and hire top talent. The platform is utilized by over 118,000 users across more than 4,000 companies, allowing them to build custom pipelines, attract candidates, evaluate talent, and ultimately make informed hiring decisions. Recruitee's talent acquisition platform is particularly beneficial for organizations in central Europe and the USA, assisting clients in managing early-stage hiring processes and scaling them during periods of rapid growth.

Conversica, Inc. is a provider of cloud-based automated sales conversion management software that leverages artificial intelligence to enhance lead engagement for sales and marketing organizations. Its flagship product, the Conversica AI Sales Assistant, automates the process of contacting, engaging, qualifying, and following up with leads through natural, two-way email conversations until they convert into opportunities or opt out. The software supports multi-channel communication and operates in various languages, catering to industries such as automotive, education, finance, insurance, real estate, and technology. Founded in 2007 and headquartered in Foster City, California, with additional offices in Bellingham, Seattle, and Kansas City, Conversica also has a strategic partnership with LeadFabric. The company was previously known as AVA.ai LLC before rebranding in 2014.

Jobcase, Inc. is an online social network designed to empower job seekers and workers by providing a platform for connection, opportunity, and support. Founded in 2014 and headquartered in Cambridge, Massachusetts, Jobcase offers features such as job searching capabilities, an online profile and resume builder, and access to learning resources. The platform fosters a community where millions of members can share advice, apply for jobs, and support one another in navigating the workforce. With a team of over 200 employees, Jobcase is committed to helping individuals advance in their careers and improve their work-life balance through its user-friendly app and website, which aggregate job openings and facilitate networking among professionals.

Boston Logic offers an integrated marketing platform and online marketing services for real estate offices and agents. The company's cutting edge Sequoia platform integrates lead management, content management, IDX property search, interactive user tools, and deal tracking to help brokers and agents attract leads and close more deals. The platform combines CRM, websites, content management, marketing automation, and data management into one easy platform for real estate companies to manage their leads and digital marketing with ease. Boston Logic was founded in 2004 and is based in Boston, Massachusetts, United States.