Audent Global Asset Management

Ryff is a Los Angeles-based company founded in 2018 that specializes in an artificial intelligence-driven video platform called Placer. The platform allows for real-time manipulation of products, individuals, backgrounds, and images in both live and pre-recorded videos. Led by CEO Roy Taylor, who previously held prominent roles at NVIDIA and AMD, Ryff aims to innovate the branded entertainment industry, which is valued at approximately $23 billion globally. The company addresses the challenges of traditional branded content, which is often a cumbersome and manual process, by leveraging video game technology and photorealistic 3D models. This technology enables seamless integration and alteration of branded content, offering creators and advertisers the flexibility to update or replace elements within a video frame. By providing consumers with premium content that incorporates dynamic digital brand integration, Ryff presents a compelling alternative to traditional subscription models and ad-supported content.