Purple Innovation

Purple Innovation designs, manufactures and sells mattresses and a range of comfort products including pillows, cushions, sheets, bed platforms, mattress protectors, bed frames and related items such as weighted blankets and duvets. It operates an omni-channel approach, selling through direct-to-consumer e-commerce, factory outlets and company-owned showrooms, wholesale partners in retail, and third-party online retailers. Founded in 2010 and headquartered in Lehi, Utah, the company emphasizes comfort technology and product innovation across its portfolio.