Reflect Ventures

Reflect Ventures is a venture capital firm based in Boston, Massachusetts, founded in 2021. The firm specializes in making early-stage investments in high-potential startups at the seed and series A/B+ stages. Reflect Ventures focuses on identifying extraordinary founders and innovative companies across various sectors and geographies, including emerging and frontier markets. The firm typically seeks minority stakes in its portfolio companies, leveraging the expertise of recognized sector specialists to support the growth and development of these businesses. Its investor base includes family offices, institutional investors, and high-net-worth individuals from six continents.

Michael Friedman

Founder

44 past transactions

Fincart

Pre Seed Round in 2025
Fincart helps e-commerce SMBs access working capital through streamlining their last-mile operations through multi-courier shipping platform.

Pulse Tech

Pre Seed Round in 2024
Pulse Tech is a health technology company that specializes in streamlining the pharmaceutical industry in Bangladesh. It offers a comprehensive pharmacy management software, MediPOS, which helps pharmacies track transactions and monitor expired products. Additionally, Pulse Tech provides an integrated wholesale e-commerce platform, Medbox, enabling pharmacies to source products at competitive prices, with last-mile delivery, embedded credit, and a guarantee of genuine medicines directly from pharmaceutical companies. By combining these services, Pulse Tech creates a new supply chain ecosystem, addresses distribution challenges, and facilitates data analytics on medicine consumption behavior in the country.

Maad

Seed Round in 2024
Maad is a leading B2B marketplace based in Dakar, Senegal, focused on serving small retailers and Fast-Moving Consumer Goods (FMCG) brands in Francophone Africa. The company offers a technology-driven platform that allows retailers to efficiently order products from a centralized source. Maad enhances the purchasing experience by providing services such as mobile ordering, reliable delivery, and access to data on real-time product availability and market share. Additionally, the platform offers targeted promotional services and working capital loans, empowering businesses to strengthen their sales and operational capabilities. Through its innovative approach, Maad is positioned as a vital player in the region's e-commerce landscape.

Renda

Pre Seed Round in 2024
Renda is a company that specializes in supporting the development and operation of e-commerce businesses, particularly across Africa. It provides logistics services aimed at simplifying order fulfillment and retail distribution. Renda offers flexible and affordable storage solutions, along with real-time visibility of stock levels and inventory management. These services are designed to enhance the efficiency of the fulfillment process, making it easier for e-commerce companies to manage their operations effectively. By leveraging a comprehensive technological platform and physical infrastructure, Renda is dedicated to facilitating the growth and success of its clients in the competitive e-commerce landscape.

goFlux

Series A in 2024
GoFlux is a SaaS platform based in São Paulo, Brazil, founded in 2015, that facilitates connections between companies and service providers, including carriers and logistics operators. The platform enhances transparency in the quotation and hiring processes for transportation services. By utilizing a cloud-based solution, GoFlux enables shippers to manage the entire carrier hiring process efficiently, thereby streamlining operations and improving business outcomes for all parties involved. The company's innovative approach aims to simplify the logistics landscape and foster better collaboration between shippers, transporters, and suppliers.

Cargon

Seed Round in 2023
Cargon is a digital freight forwarding company that provides an online platform to facilitate the connection between shippers and carriers. Utilizing intelligent matching algorithms, Cargon enables shippers to efficiently transport loads while offering real-time tracking capabilities. This streamlined approach enhances reliability in logistics operations, making it easier for businesses to manage their shipping needs. Cargon’s focus on technology-driven solutions positions it as a modern player in the logistics sector.

Tappi

Pre Seed Round in 2023
Tappi is a SaaS company focused on empowering small businesses in Africa to acquire customers online. It offers a comprehensive suite of tools, including messaging, payments, and AI-driven customer profiling, to help these businesses enhance their online presence, engage with customers, and build reputation.

TAPPI

Pre Seed Round in 2023
TAPPI is the leading association for the worldwide pulp, paper, packaging, and converting industries and publisher of Paper360º.

Truckistan

Seed Round in 2023
Truckistan is a logistics platform focused on enhancing the efficiency and cost-effectiveness of shipping. The company offers features such as real-time tracking, customer dashboards, and account management, ensuring guaranteed transit times for its clients. Additionally, Truckistan provides software-as-a-service tools that facilitate routing, vehicle loading, and the implementation of RFID technology across the supply chain. Through these innovative solutions, Truckistan aims to help clients reduce costs while promoting environmentally sustainable transportation practices.

Maad

Seed Round in 2023
Maad is a leading B2B marketplace based in Dakar, Senegal, focused on serving small retailers and Fast-Moving Consumer Goods (FMCG) brands in Francophone Africa. The company offers a technology-driven platform that allows retailers to efficiently order products from a centralized source. Maad enhances the purchasing experience by providing services such as mobile ordering, reliable delivery, and access to data on real-time product availability and market share. Additionally, the platform offers targeted promotional services and working capital loans, empowering businesses to strengthen their sales and operational capabilities. Through its innovative approach, Maad is positioned as a vital player in the region's e-commerce landscape.

Jatri

Series A in 2023
Jatri is a rapidly growing technology company based in Bangladesh that aims to provide reliable transportation solutions accessible to everyone. The company has developed a mobility-as-a-service platform that enhances the reliability and quality of bus systems, enabling commuters to travel more efficiently. Jatri's platform facilitates bus ticketing and tracking, encouraging a shift from private vehicle ownership to a more equitable and accessible public transportation system. By streamlining the journey experience for users, Jatri supports drivers in delivering dependable transport services to commuters, ultimately promoting smarter mobility options within urban environments.

Gigmile

Seed Round in 2023
Gigmile is a financial services company that specializes in supporting gig workers by offering an online lending platform. The company provides essential services and affordable leasing options for productive assets, specifically designed to align with the earnings of gig workers. This approach enables individuals in the mobility industry to operate as entrepreneurs while alleviating concerns related to health, working capital, and emergency expenses. By focusing on the unique needs of gig workers, Gigmile aims to empower them to succeed in their endeavors.

Prosper Technologies

Venture Round in 2023
Prosper Technologies operates a cloud platform that specializes in financial data services. The company focuses on providing innovative solutions to manage and analyze financial information, enabling businesses to make informed decisions based on accurate and timely data. By leveraging advanced technology, Prosper Technologies aims to streamline financial processes and enhance the overall efficiency of financial management for its clients. The platform is designed to cater to a diverse range of industries, offering tools that help organizations optimize their financial operations and improve their strategic planning capabilities.

Pollen

Venture Round in 2023
Pollen's mission is to eliminate business waste, creating more sustainable outcomes for global brands, consumers, and the environment. We believe liquidation is an "Always On" workstream and, as such, our platform embraces a simple 3-step approach: * Predict -> Dynamic Pricing * Plan -> Scenario modeling * Prioritize - > Channel assignment

Appload

Venture Round in 2023
Appload is a technology company that specializes in providing online solutions for logistics services. They operate a platform that connects logistics companies with customers who need cargo transport, facilitating secure scheduling and electronic payment systems. The app also offers the ability to secure shipments through industry partnerships. Appload serves the B2B sector within transportation and logistics technology, focusing on creating an efficient, transparent supply chain system for clients. Additionally, they provide customer services to support their platform's users.

EasyFresh Technologies

Seed Round in 2022
EasyFresh Technologies is an agri-tech startup focused on enhancing the supply chain for fresh produce. The company has developed a platform that connects farmers directly with retailers, serving as a mediator to streamline the procurement and delivery process. By leveraging technology, EasyFresh Technologies engages farmers and improves the buying experience while also providing accurate price predictions. This approach eliminates the need for intermediaries and marketplaces, allowing for more efficient transactions between producers and shop owners.

Renda

Pre Seed Round in 2022
Renda is a company that specializes in supporting the development and operation of e-commerce businesses, particularly across Africa. It provides logistics services aimed at simplifying order fulfillment and retail distribution. Renda offers flexible and affordable storage solutions, along with real-time visibility of stock levels and inventory management. These services are designed to enhance the efficiency of the fulfillment process, making it easier for e-commerce companies to manage their operations effectively. By leveraging a comprehensive technological platform and physical infrastructure, Renda is dedicated to facilitating the growth and success of its clients in the competitive e-commerce landscape.

Elenas

Series B in 2022
Elenas is Latin America's leading social commerce platform, dedicated to empowering women to launch and grow online businesses. The company focuses on enabling tens of thousands of women in Colombia and millions across Latin America to sell consumer goods, particularly cosmetics, beauty products, and accessories, through digital platforms like WhatsApp and Facebook. Elenas provides a comprehensive digital solution that allows these entrepreneurs to start an online store, manage clients, and expand their businesses from home, eliminating the need for product sourcing, delivery, or payment collection concerns.

T40 Technologies

Pre Seed Round in 2022
T40 Technologies, founded in 2019, focuses on transforming the intercity transport sector in Nigeria by providing accessible mobility technology solutions. The company aims to modernize small and medium-sized transport operators by facilitating their transition from manual and analog operations to a comprehensive digital system. T40 Technologies offers tools for inventory, fleet, and customer relationship management, enabling these operators to enhance productivity and revenue growth. By leveraging its digital infrastructure, T40 not only improves operational efficiency but also helps transport service providers deliver better services to their customers, thereby increasing customer satisfaction and loyalty. The company’s mission is to challenge the existing paradigms in the transport industry and unlock new opportunities for revenue and financing across Africa and beyond.

Kamion

Seed Round in 2022
Kamion is a technology-driven logistics company founded in 2020 in Istanbul, Turkey, aimed at enhancing the efficiency of the logistics market, which significantly contributes to the country's economy. The company operates a digital marketplace that facilitates instant quotes for full truckload (FTL) transportation, allowing users to connect with reliable freight carriers. Kamion offers a range of services including cargo insurance, process tracking, home-to-home transportation, and partial load transportation. By leveraging technology, Kamion streamlines operations, reduces the need for extensive manpower, and gathers valuable data to improve service delivery. This enables shippers to efficiently meet their transportation needs while benefiting from competitive pricing and reliable service.

Dastgyr Technologies

Series A in 2022
Dastgyr Technologies is a B2B e-commerce marketplace based in Karachi, Pakistan, founded in 2020 by Zohaib Ali. The company connects small retailers directly with manufacturers, brands, and wholesalers through its platform, aiming to streamline the fragmented supply chain. Dastgyr enables retailers to source a wide variety of products at wholesale rates, facilitating efficient procurement processes for businesses.

Moova

Series A in 2022
Moova is a technological platform focused on enhancing last-mile logistics by optimizing idle delivery capacity. It connects e-commerce and retail businesses with a network of independent couriers, known as "Moovers," who utilize bicycles, motorcycles, cars, or vans to fulfill deliveries, thereby creating additional income opportunities. The platform features route optimization software, real-time tracking, and electronic proof of delivery, allowing businesses to offer multiple delivery options to their customers. With its flexible warehousing and analytical capabilities, Moova aims to improve the efficiency of urban logistics in Latin America, supporting the growth of the e-commerce sector while promoting sustainable delivery practices.

MEDZnMORE

Seed Round in 2022
MEDZnMORE is a digital healthcare innovator focused on improving access to healthcare through technology and innovation. The company operates an online pharmacy that allows customers to order both over-the-counter and prescription medications. By utilizing an interactive application, MEDZnMORE addresses issues related to counterfeit medicines, ensuring that customers receive genuine products. The platform is designed to provide a cost-efficient and convenient solution for obtaining medications from the comfort of home, making quality healthcare more accessible and reliable for users.

Oware

Pre Seed Round in 2022
Oware Technologies is an innovative cloud-based supply chain management startup that specializes in optimizing logistical frameworks for businesses in emerging markets. Its flagship platform, 0360, addresses the distinct challenges of these regions by providing comprehensive solutions for warehouse management, shipment tracking, and overall supply chain optimization. Utilizing advanced analytics, artificial intelligence, and real-time data, Oware Technologies enhances operational efficiency, reduces costs, and improves supply chain visibility for its users. The company primarily targets small and medium-sized enterprises, aiming to democratize access to state-of-the-art supply chain tools. By offering easy, affordable, and tech-driven warehousing and logistics services, Oware facilitates effective management of B2B logistics, ultimately fostering economic growth and enhancing market competitiveness.

MarketForce

Series A in 2022
MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.

Truck It In

Seed Round in 2022
Truck It In is a logistics technology company dedicated to simplifying road freight operations for over 3.3 million businesses in Pakistan. The platform connects shippers with truckers, offering access to a reliable fleet of trucks at competitive prices. By facilitating instant load availability and ensuring back-haul load assurance, Truck It In enhances the efficiency of logistics operations. The company's innovative approach automates the delivery tracking process, aiming to unlock significant resource potential within the logistics industry.

Jatri

Venture Round in 2022
Jatri is a rapidly growing technology company based in Bangladesh that aims to provide reliable transportation solutions accessible to everyone. The company has developed a mobility-as-a-service platform that enhances the reliability and quality of bus systems, enabling commuters to travel more efficiently. Jatri's platform facilitates bus ticketing and tracking, encouraging a shift from private vehicle ownership to a more equitable and accessible public transportation system. By streamlining the journey experience for users, Jatri supports drivers in delivering dependable transport services to commuters, ultimately promoting smarter mobility options within urban environments.

GoCement

Seed Round in 2022
GoCement is a pioneering company in the building materials sector, specializing in the on-demand delivery of pre-mixed cement and associated mixing equipment directly to construction sites. Founded by industry veterans Djonny and Asanga, GoCement addresses significant challenges in cement distribution, such as excessive intermediaries, inconsistent quality, logistical complexities, and material wastage. By redesigning the supply chain, GoCement ensures lower costs and streamlined processes while providing ready-to-use cement products. The platform also offers equipment rentals and facilitates a standardized quality of concrete, enhancing productivity and efficiency for its customers. This innovative approach aims to simplify the procurement of building materials and improve the overall construction experience.

Truckistan

Pre Seed Round in 2022
Truckistan is a logistics platform focused on enhancing the efficiency and cost-effectiveness of shipping. The company offers features such as real-time tracking, customer dashboards, and account management, ensuring guaranteed transit times for its clients. Additionally, Truckistan provides software-as-a-service tools that facilitate routing, vehicle loading, and the implementation of RFID technology across the supply chain. Through these innovative solutions, Truckistan aims to help clients reduce costs while promoting environmentally sustainable transportation practices.

Turbodega

Seed Round in 2021
Turbodega S.A.C. is a technology company based in Lima, Peru, that specializes in developing a mobile application platform aimed at modernizing the supply chains of small grocery stores, known as bodegas. Founded in 2018, the company utilizes advanced artificial intelligence to automate ordering processes, optimize inventory management, and provide real-time tracking of daily sales. By digitizing and integrating supply chains, Turbodega empowers small retailers to enhance their operational efficiency and competitiveness against larger retail chains. The platform facilitates a seamless transition to a digital ecosystem, enabling bodegas to streamline their operations and ultimately increase their revenue.

1Trolley

Venture Round in 2021
1Trolley is a delivery platform focused on digitizing neighborhoods and assisting retailers in transitioning to online ordering. The company provides an end-to-end solution that facilitates the purchasing, picking up, and delivering of goods ordered from local stores via a mobile app. By streamlining the last mile of delivery, 1Trolley enables retailers to compete effectively in a digital marketplace while addressing the growing consumer demand for immediate delivery services. Through its innovative approach, 1Trolley not only enhances retail operations but also fosters community engagement and digital transformation.

Chari

Seed Round in 2021
Chari is an e-commerce and fintech platform designed to support traditional retailers in French-speaking Africa by enabling them to order consumer goods efficiently. Through its application, retailers can conveniently place orders for fast-moving consumer goods, which are delivered for free within 24 hours. In addition to its logistics services, Chari provides financial support to these retailers by offering microloans, facilitating their operational needs and growth. The company's mission centers on empowering entrepreneurs by ensuring a reliable supply of goods and access to financial resources, simplifying the process of digitizing their retail operations.

Jatri

Series A in 2021
Jatri is a rapidly growing technology company based in Bangladesh that aims to provide reliable transportation solutions accessible to everyone. The company has developed a mobility-as-a-service platform that enhances the reliability and quality of bus systems, enabling commuters to travel more efficiently. Jatri's platform facilitates bus ticketing and tracking, encouraging a shift from private vehicle ownership to a more equitable and accessible public transportation system. By streamlining the journey experience for users, Jatri supports drivers in delivering dependable transport services to commuters, ultimately promoting smarter mobility options within urban environments.

ThriveFantasy

Series A in 2021
ThriveFantasy is a daily fantasy sports and esports platform established in 2016 and based in New York, United States. The company focuses on top-tier athletes across various sports, aiming to enhance the fantasy sports experience for casual users. ThriveFantasy offers a unique platform centered on prop bets, allowing users to engage with questionnaires related to athletes' performances. Based on the answers provided, users can place bets, creating an interactive environment that combines gameplay with the potential for awards. The company's mission is to democratize fantasy sports, making it more accessible and enjoyable for a broader audience.

Jatri

Seed Round in 2021
Jatri is a rapidly growing technology company based in Bangladesh that aims to provide reliable transportation solutions accessible to everyone. The company has developed a mobility-as-a-service platform that enhances the reliability and quality of bus systems, enabling commuters to travel more efficiently. Jatri's platform facilitates bus ticketing and tracking, encouraging a shift from private vehicle ownership to a more equitable and accessible public transportation system. By streamlining the journey experience for users, Jatri supports drivers in delivering dependable transport services to commuters, ultimately promoting smarter mobility options within urban environments.

Turbodega

Pre Seed Round in 2021
Turbodega S.A.C. is a technology company based in Lima, Peru, that specializes in developing a mobile application platform aimed at modernizing the supply chains of small grocery stores, known as bodegas. Founded in 2018, the company utilizes advanced artificial intelligence to automate ordering processes, optimize inventory management, and provide real-time tracking of daily sales. By digitizing and integrating supply chains, Turbodega empowers small retailers to enhance their operational efficiency and competitiveness against larger retail chains. The platform facilitates a seamless transition to a digital ecosystem, enabling bodegas to streamline their operations and ultimately increase their revenue.

MarketForce

Seed Round in 2021
MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.

Chari

Convertible Note in 2021
Chari is an e-commerce and fintech platform designed to support traditional retailers in French-speaking Africa by enabling them to order consumer goods efficiently. Through its application, retailers can conveniently place orders for fast-moving consumer goods, which are delivered for free within 24 hours. In addition to its logistics services, Chari provides financial support to these retailers by offering microloans, facilitating their operational needs and growth. The company's mission centers on empowering entrepreneurs by ensuring a reliable supply of goods and access to financial resources, simplifying the process of digitizing their retail operations.

Cake

Seed Round in 2021
Cake LLC is a Boston-based company that offers guidance, planning, and consulting services related to end-of-life preferences through its application. This platform allows users to create a secure online document detailing their instructions for various aspects of mortality, including healthcare, funerals, financial, and legal matters. Cake serves as a comprehensive resource, featuring over 1,400 articles and interactive planning tools designed to assist individuals in navigating the complexities of end-of-life decisions. With a monthly reach of over 1.5 million unique visitors, Cake collaborates with various organizations in the healthcare and financial sectors, providing essential support for users looking to curate their digital legacy and make meaningful choices regarding their mortality.

MarketForce

Seed Round in 2021
MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.

Vivan Therapeutics

Series A in 2021
VIVAN Therapeutics is a company focused on developing personalized cancer therapeutics aimed at revolutionizing cancer care. Utilizing a novel assay technology licensed from the Center for Personalized Cancer Therapeutics at Mt Sinai New York, VIVAN offers a comprehensive genomics-based drug screening service that integrates blockchain technology. The company's approach includes the Personal Discovery Process (PDP), which treats each patient as a unique case by engineering their tumor's genetic complexity into a model using fruit flies, allowing for the evaluation of both FDA-approved cancer and non-cancer drugs. This innovative strategy aims to provide less toxic and more affordable treatment options, enhancing the effectiveness of cancer care through tailored recommendations and the development of new diagnostics and decision support tools.

Ignatica

Seed Round in 2021
Ignatica is a developer and provider of a cloud-based business-to-business software platform tailored for the insurance industry. The company's core platform facilitates the management of complex and customized insurance products, enabling insurers and brokers to efficiently launch niche offerings at competitive prices. By streamlining product launches and simplifying policy administration, Ignatica helps clients migrate existing insurance products from legacy systems with minimal cost and risk. This innovative approach enhances efficiency, transparency, and flexibility, allowing insurers to meet the diverse needs of customers globally while unlocking substantial revenue potential in the insurance market.

Allocations

Venture Round in 2021
Allocations is a technology company focused on creating an inclusive private equity and venture capital ecosystem that facilitates broader access to investment opportunities for individuals and businesses. The company has developed a funding platform that allows investors to efficiently raise and deploy capital, integrating tools for launching funds, onboarding limited partners, and scaling operations. By prioritizing data in the management of funds, Allocations empowers investors to compete with institutional players in the market. Since its inception, Allocations has successfully supported over 300 private funds, managing a total volume of approximately $250 million. The company has garnered significant investment, raising over $7 million from more than 200 investors, reflecting strong interest in its innovative approach to democratizing capital access.

MarketForce

MarketForce is a technology company headquartered in the United States, with operations in Kenya and Nigeria, focused on enhancing B2B commerce and fintech solutions for African merchants. Launched in 2018, the company has developed the "RejaReja" platform, which allows merchants to digitally source, order, and pay for inventory. In addition to these services, MarketForce offers access to financing, enables digital payment collection, and allows merchants to resell digital financial services like airtime and utility tokens. Operating in five markets across Sub-Saharan Africa, MarketForce has established a rapidly growing network that includes over 200,000 merchants and 50 consumer brands. The company employs an asset-light business model to drive efficiency and productivity in the distribution of goods, utilizing advanced technology to streamline operations for its users.
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