Reflect Ventures

Reflect Ventures is a venture capital firm based in Boston, Massachusetts, founded in 2021. The firm specializes in making early-stage investments in high-potential startups at the seed and series A/B+ stages. Reflect Ventures focuses on identifying extraordinary founders and innovative companies across various sectors and geographies, including emerging and frontier markets. The firm typically seeks minority stakes in its portfolio companies, leveraging the expertise of recognized sector specialists to support the growth and development of these businesses. Its investor base includes family offices, institutional investors, and high-net-worth individuals from six continents.

Michael Friedman

Founder

43 past transactions

Fincart

Pre Seed Round in 2025
Fincart helps e-commerce SMBs access working capital through streamlining their last-mile operations through multi-courier shipping platform.

Pulse Tech

Pre Seed Round in 2024
Pulse Tech is a Health Tech company where we are Building an End to End Pharma-Stack to Empower 230K Pharmacies for the $ 4.3B Market in Bangladesh. In Bangladesh, The biggest challenge in the pharma industry is product distribution as all the pharma companies distribute products by themselves and the 2nd one is the expired and counterfeit medicines in the market. And to solve these issues we have introduced 2 Services and created a New Supply chain Ecosystem for the industry. Our data-driven pharmacy management software ‘MediPOS ’helps pharmacies to manage their business more easily and track all the transactions including the expiry products And, our integrated wholesale e-commerce platform 'Medbox' helps pharmacies to source all their products from a single application with the most competitive price in the market where we provide them the last mile delivery, embedded credit along with the guarantee of 100% genuine medicine directly source from the pharmaceutical companies. Combined these two services allow us to do extensive Data Analytics on the Medicine consumption behavior in the country.

Maad

Seed Round in 2024
Maad is Francophone Africa's fastest-growing B2B marketplace, based in Dakar, Senegal. Our tech-driven solution allows retailers to order products from our one-stop shop and benefit from working capital loans

Renda

Pre Seed Round in 2024
Renda facilitating the development and operation of e-commerce companies. No part of our physical infrastructure or technological platform that is designed for your e-commerce firm is off-limits.

goFlux

Series A in 2024
GoFlux is a SAAS platform that allows companies to connect to service providers such as carriers and logistics operators. The company gives transparency to the quotation process and hiring of transport. through a Cloud platform, shippers can manage the entire hiring process of a carrier. The company was founded in 2015 and headquartered in Sao Paulo, Brazil.

Cargon

Seed Round in 2023
Cargon is a logistics company that provides a digital freight forwarding solution designed to connect shippers with carriers through intelligent matching algorithms. The company's platform facilitates an online freight forwarding service, allowing shippers to reliably transport loads while offering real-time tracking capabilities. By streamlining the logistics process, Cargon enhances the efficiency of shipping operations for its users.

TAPPI

Pre Seed Round in 2023
TAPPI is the leading association for the worldwide pulp, paper, packaging, and converting industries and publisher of Paper360º.

Tappi

Pre Seed Round in 2023
Tappi is a full-stack software-as-a-service (SaaS) company focused on assisting small businesses in Africa in enhancing their online presence. The platform is designed to help these businesses attract customers and convert leads into sales by building detailed customer profiles through data aggregation from interactions. Tappi also aids in managing online reputation by collecting and promoting customer reviews, which contributes to increased visibility and reach. Additionally, the platform incorporates messaging and payment solutions, leveraging artificial intelligence to facilitate customer engagement and support the growth of small and medium-sized enterprises.

Truckistan

Seed Round in 2023
Truckistan is a logistics platform focused on enhancing the efficiency and affordability of shipping. The company offers features such as real-time tracking, customer dashboards, account management, and guaranteed transit times. Additionally, Truckistan provides software-as-a-service tools that assist with routing, vehicle loading, and the implementation of RFID technology across the supply chain. By streamlining these processes, Truckistan aims to help clients reduce costs while promoting environmentally sustainable transportation of goods.

Maad

Seed Round in 2023
Maad is Francophone Africa's fastest-growing B2B marketplace, based in Dakar, Senegal. Our tech-driven solution allows retailers to order products from our one-stop shop and benefit from working capital loans

Jatri

Series A in 2023
Jatri is a rapidly growing technology company based in Bangladesh, focused on providing reliable transport solutions through its mobility-as-a-service platform. The company aims to enhance the reliability and quality of the bus system, facilitating better travel experiences for commuters. By offering a platform for bus ticketing and tracking, Jatri promotes a shift from private vehicle ownership to more equitable, affordable, and accessible smart mobility options. This initiative seeks to streamline the journey experience for customers and enable drivers to deliver dependable transportation services.

Gigmile

Seed Round in 2023
Gigmile provides financial services. They provide gig workers with core services and an affordable lease on productive assets that is tailored to their earnings to enable them to succeed in the mobility industry as entrepreneurs.

Prosper Technologies

Venture Round in 2023
Prosper Technologies is an open data platform that enables make credit decisions with real time verified data.

Appload

Venture Round in 2023
Appload is an online logistics platform that connects logistics companies with customers seeking cargo transport services. The platform aims to create a structured, efficient, and transparent supply chain system, allowing clients to easily plan, book, and track shipments through a user-friendly application. It features secure scheduling and an electronic payment system, ensuring the safety of transactions and shipments. Additionally, Appload provides customer services to enhance user experience, positioning itself as a key player in the B2B transportation and logistics technology sector.

Pollen

Venture Round in 2023
Pollen's mission is to eliminate business waste, creating more sustainable outcomes for global brands, consumers, and the environment. We believe liquidation is an "Always On" workstream and, as such, our platform embraces a simple 3-step approach: * Predict -> Dynamic Pricing * Plan -> Scenario modeling * Prioritize - > Channel assignment

EasyFresh Technologies

Seed Round in 2022
EasyFresh Technologies is an agri-tech startup focused on enhancing the supply chain for fresh produce. The company has developed a platform that connects farmers directly with retailers, serving as a mediator that simplifies the procurement and delivery process. By leveraging technology, EasyFresh Technologies engages farmers, improves the purchasing experience, and provides accurate price predictions. This approach allows clients to eliminate intermediaries and marketplaces, thereby streamlining the distribution of fresh produce from farms to shop owners.

Renda

Pre Seed Round in 2022
Renda facilitating the development and operation of e-commerce companies. No part of our physical infrastructure or technological platform that is designed for your e-commerce firm is off-limits.

Elenas

Series B in 2022
Elenas is a leading social commerce platform in Latin America, primarily focused on empowering women to create online businesses and generate additional income through the sale of cosmetics, beauty products, and accessories. The platform enables users to sell a variety of branded items, including skincare, makeup, and personal care products, via popular social media channels such as WhatsApp and Facebook. It supports tens of thousands of women in Colombia and millions across the region, providing a comprehensive digital solution to help them establish online stores, manage customer interactions, and grow their businesses from home. Elenas takes care of product sourcing, delivery, and payment collection, allowing sellers to concentrate on their sales efforts and customer relations.

Kamion

Seed Round in 2022
Kamion allows users to get instant quotes for your company's FTL transportation needs, speed up processes, and work with reliable freight carriers Kamion is a technology company established to improve the functioning of the logistics market, which accounts for more than 10% of Turkey's Gross Domestic Product. Kamion was established in 2020 by Istanbul, Turkey.

T40 Technologies

Pre Seed Round in 2022
T40 Technologies, founded in 2019, aims to transform the intercity transport sector in Nigeria by providing an open technology infrastructure that facilitates the digitization of operations for small and medium-sized transport service providers. The company focuses on enabling these operators to transition from manual processes to digital systems, enhancing revenue growth and productivity. T40 Technologies offers modern solutions for inventory management, fleet management, and customer relationship management, helping transport businesses streamline operations and improve service quality. By leveraging these digital tools, T40 empowers operators to enhance customer satisfaction and unlock new revenue and financing opportunities in the evolving transportation landscape.

Dastgyr

Series A in 2022
Dastgyr is a B2B e-commerce platform based in Karachi, Pakistan, that connects small retailers with manufacturers, brands, and wholesalers. Founded in 2020, the company aims to streamline the fragmented supply chain by enabling informal retailers to source a diverse range of products directly from sellers. Through its marketplace application, Dastgyr facilitates the purchasing of inventories at competitive prices, offering retailers access to a broad assortment of merchandise from both local and international sources.

MedznMore

Seed Round in 2022
MedznMore is a digital healthcare innovator that focuses on enhancing access to healthcare through technology. Operating as an online pharmacy, it allows customers to order both over-the-counter and prescription medications from the convenience of their homes. The platform is designed to address issues related to counterfeit medicine and ensures that users can obtain their required medications in a cost-efficient manner. By integrating technology and innovation, MedznMore aims to make quality healthcare more effortless and reliable for its users.

Oware

Pre Seed Round in 2022
Oware Technologies is a cloud-based supply chain management startup that specializes in improving logistical frameworks for businesses in emerging markets. Its flagship platform, 0360, addresses the unique challenges of these regions by offering solutions for warehouse management, shipment tracking, and overall supply chain optimization. The platform utilizes advanced analytics, artificial intelligence, and real-time data to enhance operational efficiency, reduce costs, and increase supply chain visibility. Aimed primarily at small and medium-sized enterprises, Oware provides accessible and affordable warehousing and logistics services through an on-demand distribution network. This includes warehouse storage, inventory management, and order processing, allowing businesses of all sizes to effectively manage B2B logistics. The company's mission is to democratize access to advanced supply chain tools, thereby fostering economic growth and enhancing market competitiveness.

MarketForce

Series A in 2022
MarketForce is a technology company based in the US, Kenya, and Nigeria, focused on creating a comprehensive SuperApp for Africa's merchants. Through its B2B commerce and fintech platform, known as "RejaReja," it enables over 200,000 merchants across Sub-Saharan Africa to digitally source and order inventory, make payments, and access financing. The platform also allows merchants to generate additional income by reselling digital financial services, including airtime and bill payments. Founded in 2018 and supported by Y Combinator, MarketForce operates in five markets and employs an asset-light business model. Additionally, it offers tools for sales and distribution automation, empowering field agents to efficiently record activities and collect data in real-time using mobile devices. This integration enhances the overall efficiency and productivity of businesses in the region.

Truck It In

Seed Round in 2022
is a platform tech company focused on simplifying road freight for 3.3M+ businesses in Pakistan to unlock 1 Billion dollars in resource potential

Jatri

Venture Round in 2022
Jatri is a rapidly growing technology company based in Bangladesh, focused on providing reliable transport solutions through its mobility-as-a-service platform. The company aims to enhance the reliability and quality of the bus system, facilitating better travel experiences for commuters. By offering a platform for bus ticketing and tracking, Jatri promotes a shift from private vehicle ownership to more equitable, affordable, and accessible smart mobility options. This initiative seeks to streamline the journey experience for customers and enable drivers to deliver dependable transportation services.

GoCement

Seed Round in 2022
The GoCement app is the first of its kind, bringing on-demand, direct-to-site, pre-mixed cement along with mixing equipment. Giving convenience, cost savings, consistent quality, and lower wastage to our customers. The GoCement Founding team Djonny and Asanga spent many years gaining a deep understanding of cement distribution and how cement is used in construction sites. Current industry handicaps include too many intermediaries, lack of quality (in mixed sands and stones), cumbersome bulk logistics, manual transaction flow, wastage, and inconsistent mixing practices. GoCement solves these pain-point, by completely re-designing the supply chain to enable Lowest Cost to Site (LC2S), and providing ready-to-use pre-mixed products.

Truckistan

Pre Seed Round in 2022
Truckistan is a logistics platform focused on enhancing the efficiency and affordability of shipping. The company offers features such as real-time tracking, customer dashboards, account management, and guaranteed transit times. Additionally, Truckistan provides software-as-a-service tools that assist with routing, vehicle loading, and the implementation of RFID technology across the supply chain. By streamlining these processes, Truckistan aims to help clients reduce costs while promoting environmentally sustainable transportation of goods.

Turbodega

Seed Round in 2021
Turbodega S.A.C. is a technology company based in Lima, Peru, that specializes in developing a mobile application platform aimed at modernizing the supply chain for small grocery stores, known as bodegas. Established in 2018, the platform utilizes artificial intelligence to automate order processes, optimize inventory management, and provide real-time tracking of daily sales. By digitizing the traditional supply chain, Turbodega enables small retailers to streamline operations and enhance their competitiveness against larger grocery chains, ultimately helping them increase revenue and improve efficiency.

1Trolley

Venture Round in 2021
1Trolley is a delivery platform designed to support retailers in digitizing their operations and meeting the growing demand for on-demand delivery services. By providing an end-to-end solution, 1Trolley enables retailers to manage the purchasing, picking, and delivery of goods from local stores through a mobile app. This service empowers retailers to transition to online ordering and enhances their competitiveness in a digital marketplace. Additionally, 1Trolley aims to transform neighborhoods and malls into digitized environments, ultimately fostering community empowerment through digital innovation.

Chari

Seed Round in 2021
Chari is an e-commerce and fintech application designed for traditional retailers in French-speaking Africa. It enables these retailers to order consumer goods and guarantees free delivery within 24 hours. In addition to streamlining the procurement process, Chari also offers financial services, including microloans, to support the entrepreneurial needs of its clients. The platform facilitates the consistent supply of fast-moving consumer goods (FMCG), helping retailers digitize their fulfillment processes efficiently. Through its integrated approach, Chari aims to empower local businesses by providing essential products and financial resources.

Jatri

Series A in 2021
Jatri is a rapidly growing technology company based in Bangladesh, focused on providing reliable transport solutions through its mobility-as-a-service platform. The company aims to enhance the reliability and quality of the bus system, facilitating better travel experiences for commuters. By offering a platform for bus ticketing and tracking, Jatri promotes a shift from private vehicle ownership to more equitable, affordable, and accessible smart mobility options. This initiative seeks to streamline the journey experience for customers and enable drivers to deliver dependable transportation services.

ThriveFantasy

Series A in 2021
ThriveFantasy is a daily fantasy sports and esports platform founded in 2016 and based in New York, United States. The platform specializes in prop bets that allow users to engage with top-tier athletes across various sports through a questionnaire format. This approach is designed to enhance the experience for casual users by simplifying the betting process while providing opportunities to win awards. ThriveFantasy aims to democratize fantasy sports, making it more accessible and enjoyable for a broader audience.

Jatri

Seed Round in 2021
Jatri is a rapidly growing technology company based in Bangladesh, focused on providing reliable transport solutions through its mobility-as-a-service platform. The company aims to enhance the reliability and quality of the bus system, facilitating better travel experiences for commuters. By offering a platform for bus ticketing and tracking, Jatri promotes a shift from private vehicle ownership to more equitable, affordable, and accessible smart mobility options. This initiative seeks to streamline the journey experience for customers and enable drivers to deliver dependable transportation services.

Turbodega

Pre Seed Round in 2021
Turbodega S.A.C. is a technology company based in Lima, Peru, that specializes in developing a mobile application platform aimed at modernizing the supply chain for small grocery stores, known as bodegas. Established in 2018, the platform utilizes artificial intelligence to automate order processes, optimize inventory management, and provide real-time tracking of daily sales. By digitizing the traditional supply chain, Turbodega enables small retailers to streamline operations and enhance their competitiveness against larger grocery chains, ultimately helping them increase revenue and improve efficiency.

MarketForce

Seed Round in 2021
MarketForce is a technology company based in the US, Kenya, and Nigeria, focused on creating a comprehensive SuperApp for Africa's merchants. Through its B2B commerce and fintech platform, known as "RejaReja," it enables over 200,000 merchants across Sub-Saharan Africa to digitally source and order inventory, make payments, and access financing. The platform also allows merchants to generate additional income by reselling digital financial services, including airtime and bill payments. Founded in 2018 and supported by Y Combinator, MarketForce operates in five markets and employs an asset-light business model. Additionally, it offers tools for sales and distribution automation, empowering field agents to efficiently record activities and collect data in real-time using mobile devices. This integration enhances the overall efficiency and productivity of businesses in the region.

Chari

Convertible Note in 2021
Chari is an e-commerce and fintech application designed for traditional retailers in French-speaking Africa. It enables these retailers to order consumer goods and guarantees free delivery within 24 hours. In addition to streamlining the procurement process, Chari also offers financial services, including microloans, to support the entrepreneurial needs of its clients. The platform facilitates the consistent supply of fast-moving consumer goods (FMCG), helping retailers digitize their fulfillment processes efficiently. Through its integrated approach, Chari aims to empower local businesses by providing essential products and financial resources.

Cake

Seed Round in 2021
Cake offers a library of resources and interactive tools that use AI and data science to help consumers honor the entire cycle of life.

MarketForce

Seed Round in 2021
MarketForce is a technology company based in the US, Kenya, and Nigeria, focused on creating a comprehensive SuperApp for Africa's merchants. Through its B2B commerce and fintech platform, known as "RejaReja," it enables over 200,000 merchants across Sub-Saharan Africa to digitally source and order inventory, make payments, and access financing. The platform also allows merchants to generate additional income by reselling digital financial services, including airtime and bill payments. Founded in 2018 and supported by Y Combinator, MarketForce operates in five markets and employs an asset-light business model. Additionally, it offers tools for sales and distribution automation, empowering field agents to efficiently record activities and collect data in real-time using mobile devices. This integration enhances the overall efficiency and productivity of businesses in the region.

VIVAN Therapeutics

Series A in 2021
VIVAN Therapeutics is a company focused on transforming cancer care through personalized therapeutics. It utilizes a novel assay technology licensed from the Center for Personalized Cancer Therapeutics at Mt Sinai New York, which enables the development of tailored treatment strategies. The company's approach involves the Personal Discovery Process (PDP), a unique clinical trial method designed for individual patients. This process analyzes the genetic complexity of each patient's tumor by engineering it into fruit flies, allowing for the evaluation of both FDA-approved cancer and non-cancer drugs. VIVAN Therapeutics aims to provide less toxic and more affordable treatment options by recommending combinations of these drugs, thereby enhancing the effectiveness of cancer therapies. The company is also working on new diagnostics and decision support tools to improve treatment outcomes for cancer patients.

Ignatica

Seed Round in 2021
Ignatica enables insurers to profitably provide every person on the planet the type of insurance they need, at a price they can afford, with digital service and speed that today’s customers expect. By removing product launch and policy administration burdens, Ignatica's core insurance platform enables insurers and brokers to provide more niche and cost-effective products - opening up trillions in untapped revenue.

Allocations

Venture Round in 2021
Allocations is a technology company focused on enhancing financial inclusion in the private equity and venture capital sectors. It provides a funding platform that enables investors to efficiently raise and deploy capital, combining features that facilitate the launching of funds, onboarding of limited partners, and scaling of operations. By integrating data into fund management, Allocations empowers investors to compete with institutions in managing special purpose vehicles and funds. As of August 2021, the company had raised over $7 million from more than 200 investors and has supported over 300 private funds, amounting to approximately $250 million in total volume.
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