A Place for Rover

Rover Group Inc is a leading online marketplace that connects pet parents with a vast network of pet care providers, including dog walkers and pet sitters. The platform facilitates a range of services, such as overnight boarding, in-home pet sitting, doggy daycare, and drop-in visits, operating across the U.S., Canada, and several European countries. Rover empowers its community of pet care providers by offering them tools to manage their businesses effectively, including scheduling, communication with pet parents, and payment processing. In addition to its marketplace services, Rover also produces and retails high-quality pet accessories, such as durable PVC pet products, including beds, crates, and gates. These products are designed for longevity and safety, employing environmentally-friendly manufacturing methods. Rover's commitment to enhancing the lives of pets and their owners drives its business model, ensuring that both pet parents and caregivers can experience reliable and trustworthy care solutions.

Greg Gottesman

Co-Founder, Board Member

Past deals in Peer to Peer

Gudog

Acquisition in 2025
Gudog is a Madrid-based company that operates a peer-to-peer platform designed to connect dog owners with experienced pet sitters. By facilitating the search for suitable caretakers nearby, Gudog aims to address the common challenges faced by dog owners, such as ensuring quality care when they are unable to attend to their pets. The platform offers an array of services that prioritize safety and ease of use, allowing for effortless online bookings and secure payment processing. Dog owners can receive real-time updates about their pets via email or a mobile app, enhancing the overall experience. Gudog was established as a viable alternative to traditional dog kennels, which often create stress for pets due to confinement and changes in their environment. By combining technology with pet care expertise, Gudog seeks to provide innovative solutions that promote the well-being of dogs while giving owners peace of mind.

Cat in a Flat

Acquisition in 2024
Cat in a Flat is a cat-loving, cat-sitting community that connects cat owners with trusted and insured cat sitters in their neighbourhood. Its mission is to help cats stay in the comforts of their own home while the owner is away. No more stress, no more catteries, no more guilt. Cat in a Flat is a start-up in the sharing economy using geo location search, notification system, online booking calendar and mobile payment. Each sitter can set their own rate and has their own well designed web page as part of our system - like a digital business card. Cat owners can review, rate and share the best sitters and build long-lasting cat-loving relationships. Cat sitters undergo all the checks and are required to write a full, personal profile.

DogHero

Series C in 2019
DogHero, Ltd. is a company based in São Paulo, Brazil, that operates a peer-to-peer platform designed to connect pet owners with trusted sitters. Founded in 2014, DogHero provides a marketplace for various pet care services, including dog boarding, sitting, walking, and daycare. The platform allows pet owners to find reliable hosts who can care for their dogs in a familiar environment while they are away. By facilitating these connections, DogHero aims to ensure that pets receive the attention and care they need, maintaining their regular routines. As of October 2020, DogHero is a subsidiary of Petsupermarket Comércio de Produtos Para Animais S.A.
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