704Games, formerly known as Dusenberry Martin Racing, was established in January 2015 after acquiring the NASCAR video game license. The company set out to revitalize the NASCAR video game franchise, collaborating with Monster Games to develop titles like NASCAR Heat and its sequel, NASCAR Dirt to Daytona. In May 2016, they announced NASCAR Heat Evolution, which was released on September 13, 2016, featuring Carl Edwards on the cover. The team at 704Games comprises industry veterans dedicated to creating engaging and competitive racing experiences that reflect the excitement of NASCAR. Following the success of NASCAR Heat Evolution, the company aimed to expand its offerings, with a sequel launched in fall 2017. Additionally, 704Games ventured into the mobile gaming market with the release of NASCAR Heat Mobile in April 2017, enabling players to engage in racing with 40 stock cars on mobile devices. Looking ahead, 704Games remains focused on NASCAR while exploring new opportunities within and beyond the sport.
BD Sport Group Ltd. is a marketing and media solutions provider specializing in the sports and gaming sector. Established in 2007 and based in Thornton-Cleveleys, United Kingdom, the company focuses on delivering services that address the needs of football fans across the UK and Europe. BD Sport Group facilitates partnerships by brokering deals and advising brands and rights holders, while managing and activating collaborations with commercial teams from various clubs, leagues, and federations. Additionally, the company offers stadium betting services, live streaming, and activation strategies to enhance the betting experience in sports. Operating as a subsidiary of Gaming Nation Inc. since 2017, BD Sport Group aims to be a leading service provider in the sports gaming industry.
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