Brand Networks is a provider of AI-driven social media advertising software that focuses on enhancing marketing relevance for its clients. The company serves 650 enterprise customers, including a significant portion of the Fortune 100 and many leading brands recognized by AdAge. Its platform is designed to manage media campaigns across all social platforms, utilizing personalization data and advanced automation technologies. This approach helps marketers optimize their media investments and improve campaign performance by providing valuable insights and assistance to media analysts and marketing teams.
Clickable, Inc. is a technology company that specializes in marketing ROI reporting and automation solutions. Originally founded in 2006 as AdaptClick, Inc., it operates a platform designed to help agencies and brands measure marketing effectiveness by integrating diverse products and services into a unified system. This platform tracks the return on investment across the customer journey, from audience engagement to purchase and retention, by combining data from social media, search, CRM, email, and various marketing tools. It allows for the visualization of this data in customizable dashboards, aiding businesses in making informed marketing decisions. In 2013, Clickable was acquired by LookSmart, which incorporated its technology and assets into its operations. The company continues to serve a wide range of clients, from Fortune 50 corporations to mid-market agencies, by providing them with critical insights into their marketing strategies. Clickable is headquartered in San Francisco, California.
Shift
Acquisition in 2015
Shift is an online marketplace specializing in the buying and selling of used cars. The company acts as a personal concierge service, handling tasks such as detailing cars, listing them on multiple platforms, arranging test drives, and finding interested buyers. Shift charges customers a service fee for registration, car preparation services, and sales tax. Before purchase, customers receive a comprehensive 150-point concierge report that includes vehicle specifications, high-resolution photos, vehicle history, and inspection results.
Optimal
Acquisition in 2013
Optimal Inc. is the leading social media advertising and analytics platform.
Optimal helps brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform and proprietary analytics tools.
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