Brand Networks

Brand Networks is a provider of AI-driven social media advertising software that focuses on enhancing marketing relevance for its clients. The company serves 650 enterprise customers, including a significant portion of the Fortune 100 and many leading brands recognized by AdAge. Its platform is designed to manage media campaigns across all social platforms, utilizing personalization data and advanced automation technologies. This approach helps marketers optimize their media investments and improve campaign performance by providing valuable insights and assistance to media analysts and marketing teams.

Paul Falzone

Vice Chairman, Board of Directors

3 past transactions

Clickable

Acquisition in 2019
Clickable, Inc. is a data-driven marketing technology company based in San Francisco, California, that specializes in sales and marketing ROI reporting and automation solutions. Acquired by Brand Networks, LLC in 2019, Clickable's platform enables agencies and brands to measure their marketing effectiveness by integrating various data sources, including social media, CRM, and email marketing tools, into a customizable dashboard. This platform tracks ROI throughout the customer lifecycle, from audience engagement to purchase and retention, allowing users to make informed marketing placement and spending decisions. Originally founded in 2006 as AdaptClick, Inc., Clickable has evolved to address the unique challenges faced by advertisers by offering comprehensive visualization of data in formats that meet diverse business needs, ranging from Fortune 50 companies to mid-market agencies.

Shift

Acquisition in 2015
Shift is an online marketplace specializing in the buying and selling of used cars. The company functions as a personal concierge service by detailing vehicles, listing them on various platforms, managing test drives, and identifying potential buyers. Shift charges a service fee that covers registration, car preparation, and applicable sales tax. To facilitate informed purchasing decisions, Shift provides customers with a comprehensive 150-point concierge report, which includes specifications, high-resolution images, vehicle history, and performance results. This approach aims to streamline the used car transaction process for both buyers and sellers.

Optimal

Acquisition in 2013
Optimal Inc. is the leading social media advertising and analytics platform. Optimal helps brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform and proprietary analytics tools.
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