Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform. Affle India successfully completed its IPO in India on 08.08.19 and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle India and its investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company (BCCL) amongst others.
YouAppi Inc. specializes in mobile advertising technology aimed at acquiring and retaining mobile customers. Founded in 2011 and headquartered in San Francisco, the company offers a range of solutions including OneRun, a platform that incorporates video advertisements into user acquisition campaigns, and ReAppi, a managed programmatic retargeting service that enhances app retention for marketers and app developers. Additionally, YouAppi provides a Re-Engagement solution that facilitates real-time bidding and enables multiple interactions between brands and users. Its Software Development Kit extends the OneRun platform to support rewarded videos and video interstitials for publishers and app developers. The company operates not only in the United States but also has a presence in China and several countries across Asia, Europe, and beyond, helping clients effectively grow app revenue through targeted advertising strategies.
Cashkaro
Series C in 2022
Cashkaro is an Indian cashback and coupons site. They are backed by Mr. Ratan Tata and Indian VC firms, Kalaari Capital. With over two million registered users, CashKaro is a one stop destination for savings across 1500+ ecommerce sites like Amazon.in, Flipkart, Nykaa, Ajio, etc.
Bobble AI
Secondary Market in 2020
Bobble AI is a conversation media platform that enhances communication through personalized and expressive content. With a user base exceeding 50 million in India and Southeast Asia, the platform offers features such as stickers, GIFs, emojis, and deep localization in over 100 languages. Bobble AI leverages advanced technologies including artificial intelligence, deep learning, and natural language processing to deliver contextual recommendations and improve user interactions. Its mobile application allows users to personalize their communication by utilizing facial recognition to convert selfies into unique GIFs and stickers, as well as enabling communication in multiple Indian languages. This innovative approach aims to make everyday conversations more engaging and smarter for users.
Mediasmart
Acquisition in 2020
mediasmart Mobile is the first Spanish company focusing on the real time optimization of mobile advertising (both on smartphones and tablets) using its proprietary technology platform. mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory - both in mobile apps and web - from more than twenty seven ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 800,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys. Mediasmart has offices in Madrid, London and Paris.
Mobimasta
Acquisition in 2012
Oneof India’s first full-service mobile ad agency.
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