AG Capital

AG Capital, a subsidiary of Aiful Corporation, is a venture capital firm focusing on investments in a range of sectors including information technology, telecommunications, distribution, environment, healthcare, biotechnology, and services. Founded in 1985 in Tokyo, Japan, AG Capital specializes in funding companies from seed to late stages of development. Formerly known as New Frontier Partners Co., Ltd., the firm has a strategic approach to supporting innovative businesses and driving growth in diverse industries.

Past deals in HoReCa

Unito

Series D in 2025
Unito is a hospitality firm that offers lodging and accommodation facilities.

TakeMe

Venture Round in 2021
TakeMe is a Tokyo-based startup specializing in restaurant technology and payment solutions. The company aims to connect merchants to a digital ecosystem by overcoming barriers related to language, currency, and payment methods. TakeMe provides several key products, including TakeMe Inbound Reserve, which promotes restaurants to global tourists and helps generate revenue through pre-paid reservations while minimizing no-show rates. TakeMe Pay serves as a multi-channel, cross-border payment gateway that consolidates over 120 digital payment options into a single QR code, facilitating transactions for eWallets like WeChat Pay and Alipay. Additionally, TakeMe Order functions as an order management system that allows restaurants to establish their own online sales channels and efficiently manage third-party delivery services. With around 13,000 merchants in Japan utilizing its services since 2016, TakeMe is now expanding its technology to the global market, focusing primarily on the restaurant industry.

TakeMe

Corporate Round in 2019
TakeMe is a Tokyo-based startup specializing in restaurant technology and payment solutions. The company aims to connect merchants to a digital ecosystem by overcoming barriers related to language, currency, and payment methods. TakeMe provides several key products, including TakeMe Inbound Reserve, which promotes restaurants to global tourists and helps generate revenue through pre-paid reservations while minimizing no-show rates. TakeMe Pay serves as a multi-channel, cross-border payment gateway that consolidates over 120 digital payment options into a single QR code, facilitating transactions for eWallets like WeChat Pay and Alipay. Additionally, TakeMe Order functions as an order management system that allows restaurants to establish their own online sales channels and efficiently manage third-party delivery services. With around 13,000 merchants in Japan utilizing its services since 2016, TakeMe is now expanding its technology to the global market, focusing primarily on the restaurant industry.

600

Seed Round in 2019
600 Inc. is a company based in Shibuya-ku, Japan, that specializes in the operation of unmanned convenience stores. Founded in 2017, it offers a range of products including snacks, beverages, lunch boxes, stationery, and daily necessities through automated vending machines. The company focuses on providing convenient access to essential items in locations with limited retail options, catering primarily to corporate clients and organizations. Additionally, 600 Inc. offers tailored solutions for different environments, including hotels and offices, enhancing the availability of frozen foods and other products to meet the specific needs of its customers.

BrightTable

Series A in 2018
BrightTable, Inc. is a Tokyo-based company that develops and operates the gourmet Q&A application known as Pecotter. Founded in February 2012, BrightTable provides a gourmet concierge app designed to streamline the table reservation process for users. The application allows customers to input details such as the restaurant name, date, time, and party size, after which it facilitates the reservation by contacting the restaurant directly. This service aims to enhance the dining experience for food enthusiasts and socialites by making restaurant reservations convenient and hassle-free.
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