Accel

Accel is a venture capital firm founded in 1983 and based in Palo Alto, California. It specializes in early and growth-stage investments, focusing primarily on technology startups in sectors such as cloud computing, software, digital media, and fintech. With additional offices in San Francisco, London, and Bangalore, Accel employs localized strategies to identify and support entrepreneurs capable of building category-defining businesses. The firm has a notable portfolio featuring companies like Facebook, Spotify, and Slack, reflecting its commitment to fostering innovation across various industries. Accel manages several funds, targeting investments ranging from $5 million to $15 million, and has a robust global presence that includes partnerships in India and China.

Radhika Ananth

Vice President

Radhika Ananth

Vice President

Yudi Anugrah

Investor

Casey Aylward

Partner

Julien Bek

Principal

Luca Bocchio

Partner

Andrew Braccia

General Partner

Andrei Brasoveanu

Partner

Katie Brown

Investor

Miles Clements

Partner

Adrian Colyer

Venture Partner

Kevin Comolli

Founding Partner

Anand Daniel

Partner

Ben Dooley

CFO

Peter Doyle

Investor

Christine Esserman

Partner

C. Alex Estevez

Venture Partner

Candice du Fretay

Investor

Rohit Ganapathy

Investor

Sameer Gandhi

Partner

Rishika Garg

Vice President

Martin Gibson

Technology Investor

Praachi Goenka

Investor

Bruce Golden

Partner

Graham Hutson

Investor

Sara Ittelson

Partner

Myrel Iturrey

Investor

Tanay Jagani

Investor

Chitranjan Jain

Investor

Dinesh Katiyar

Partner

Sanjay Khatri

Investor

Richard Kotite

Vice President

Gagan Kumar

General Partner

Ping Li

Partner

John Locke

Partner

Zhenya Loginov

Partner

Steve Loughlin

Partner

Eknoor Malhotra

Investor

Arun Mathew

Partner

Jonathan Mendelson

Investor

Gonzalo Mocorrea

Investor

Vasant Natarajan

Partner

Vas Natarajan

Partner

Harry Nelis

Partner

Nate Niparko

Partner

Maya S. Noeth

Partner

Rachit Parekh

Principal

Vijaysai Patnaik

Associate

Anagh Prasad

Investor

Varun Purandare

Principal and Investor

Ben Quazzo

Partner

Rafael Quintanilla

Investor

Aman Rai

Investor

Tim Rawlinson

Investor

Sagar Sanghvi

Partner

Antra Saxena

Investor

Tracy Sedlock

Chief Operating Partner

Jess Segal

IR Partner

Karan Shah

Investor

Manasi Shah

Investor

Sarthak Singh

Investor

Robert E. Sternberg

Investor

Diksha Sundarka

Investor

Prayank Swaroop

Partner

Ryan Sweeney

General Partner

Charles Tananbaum

Investor

Humza Tariq

Investor

Yuvraj Wadhwa

Investor

Cecilia Wang

Vice President

Matt Weigand

Partner

Eric Wolford

Venture Partner

Richard Wong

General Partner

Ivan Zhou

Partner

Hendrik Nelis Ph.D

Partner

Past deals in Market Research

Passionfruit

Seed Round in 2022
Passionfruit is a platform designed to connect independent marketing professionals with startups and enterprises seeking marketing support. By creating a digital space for freelancers, Passionfruit allows companies to access a diverse pool of highly-vetted marketing talent, including experts in digital marketing, branding, public relations, and content creation. This model aims to alleviate the challenges of hiring, enabling businesses to collaborate efficiently with skilled independent workers. Passionfruit's approach facilitates growth for companies by streamlining the process of finding and engaging specialized marketing professionals on demand.

Middesk

Series B in 2022
Middesk, Inc., founded in 2018 and based in San Francisco, California, specializes in providing comprehensive contextual information on businesses. The company offers a platform that facilitates background checks and centralizes essential data for risk and compliance assessments. Businesses utilize Middesk to verify and screen customers, ensuring adherence to regulatory requirements. Its services are especially valuable for B2B companies, which rely on the information to establish credit limits and determine payment terms for both new and existing clients. By streamlining the credentialing process, Middesk allows organizations to efficiently capture, verify, and monitor business credentials, thereby enhancing onboarding processes and overall operational efficiency.

RetainIQ

Seed Round in 2022
RetainIQ is an e-commerce marketing company that specializes in enhancing online sales for global brands. The company offers a platform that allows businesses to effectively segment their customer base and deliver personalized messages using artificial intelligence. By leveraging AI technology, RetainIQ helps brands create tailored experiences for their customers, facilitating both customer conversion and retention. This approach enables brands to engage with their audience at scale, ultimately driving growth in their online sales.

Dovetail

Series A in 2022
Dovetail Research Pty. Ltd., established in 2016 and located in Surry Hills, Australia, offers a cloud-based platform designed for user research and customer feedback. The platform facilitates the analysis, organization, collaboration, and storage of research data and insights, enabling researchers, analysts, designers, and product managers to manage user research effectively. By centralizing user and customer data, Dovetail allows teams to analyze qualitative information, uncover patterns, and share findings across their organizations, thus enhancing the decision-making process and fostering a deeper understanding of user needs. The company serves a global clientele, addressing the growing demand for streamlined research processes in various industries.

Sprig

Series B in 2021
UserLeap Inc. is a qualitative research platform that combines in-product micro-surveys with artificial intelligence-driven text analytics to support product and research teams. By utilizing contextual micro-surveys, UserLeap enables organizations to gain insights into customer needs and evaluate user experiences at scale. The platform offers various features, including data organization for product managers, text analysis, customizable dashboards, data security, and software as a service solutions. Established in 2017 and headquartered in San Francisco, California, UserLeap has attracted significant demand, tracking over 300 million unique visitors for clients such as Square and Codecademy. The platform aims to enhance product experiences and help companies adapt to evolving customer needs, bridging the gap between traditional user research and analytics.

Slintel

Series A in 2021
Slintel Inc. is a data insights company founded in 2016 and headquartered in Mountain View, California. It offers a platform designed to enhance conversion rates by capturing technographic-powered buying intent and uncovering active buyers within target markets. By evaluating over 100 billion data points, Slintel analyzes buyer journeys, technology adoption patterns, and digital footprints to provide valuable market and sales intelligence. Users of the platform can track customer movements, identify buying preferences, and access company descriptions and contact information for more than 17 million companies and 70 million decision-makers globally. The platform's predictive algorithms help clients discover high-intent buyers, enabling them to make informed decisions and connect effectively with prospects.

Middesk

Series A in 2021
Middesk, Inc., founded in 2018 and based in San Francisco, California, specializes in providing comprehensive contextual information on businesses. The company offers a platform that facilitates background checks and centralizes essential data for risk and compliance assessments. Businesses utilize Middesk to verify and screen customers, ensuring adherence to regulatory requirements. Its services are especially valuable for B2B companies, which rely on the information to establish credit limits and determine payment terms for both new and existing clients. By streamlining the credentialing process, Middesk allows organizations to efficiently capture, verify, and monitor business credentials, thereby enhancing onboarding processes and overall operational efficiency.

Sprig

Series A in 2020
UserLeap Inc. is a qualitative research platform that combines in-product micro-surveys with artificial intelligence-driven text analytics to support product and research teams. By utilizing contextual micro-surveys, UserLeap enables organizations to gain insights into customer needs and evaluate user experiences at scale. The platform offers various features, including data organization for product managers, text analysis, customizable dashboards, data security, and software as a service solutions. Established in 2017 and headquartered in San Francisco, California, UserLeap has attracted significant demand, tracking over 300 million unique visitors for clients such as Square and Codecademy. The platform aims to enhance product experiences and help companies adapt to evolving customer needs, bridging the gap between traditional user research and analytics.

Slintel

Series A in 2020
Slintel Inc. is a data insights company founded in 2016 and headquartered in Mountain View, California. It offers a platform designed to enhance conversion rates by capturing technographic-powered buying intent and uncovering active buyers within target markets. By evaluating over 100 billion data points, Slintel analyzes buyer journeys, technology adoption patterns, and digital footprints to provide valuable market and sales intelligence. Users of the platform can track customer movements, identify buying preferences, and access company descriptions and contact information for more than 17 million companies and 70 million decision-makers globally. The platform's predictive algorithms help clients discover high-intent buyers, enabling them to make informed decisions and connect effectively with prospects.

UserTesting

Series F in 2020
UserTesting is a human insights platform that helps organizations make informed, customer-centric business decisions. It enables brands to target specific customer demographics, conduct usability studies, and engage in live conversations to gain valuable feedback. The platform captures real-time experiences through video, allowing companies to observe how users interact with their products, designs, and services. By packaging these insights into shareable video reels, organizations can facilitate discussions that enhance the customer experience, boost brand loyalty, and ultimately drive revenue growth. UserTesting's extensive panel of on-demand users further supports its mission to provide actionable insights that influence business strategies.

Slintel

Seed Round in 2019
Slintel Inc. is a data insights company founded in 2016 and headquartered in Mountain View, California. It offers a platform designed to enhance conversion rates by capturing technographic-powered buying intent and uncovering active buyers within target markets. By evaluating over 100 billion data points, Slintel analyzes buyer journeys, technology adoption patterns, and digital footprints to provide valuable market and sales intelligence. Users of the platform can track customer movements, identify buying preferences, and access company descriptions and contact information for more than 17 million companies and 70 million decision-makers globally. The platform's predictive algorithms help clients discover high-intent buyers, enabling them to make informed decisions and connect effectively with prospects.

Middesk

Seed Round in 2019
Middesk, Inc., founded in 2018 and based in San Francisco, California, specializes in providing comprehensive contextual information on businesses. The company offers a platform that facilitates background checks and centralizes essential data for risk and compliance assessments. Businesses utilize Middesk to verify and screen customers, ensuring adherence to regulatory requirements. Its services are especially valuable for B2B companies, which rely on the information to establish credit limits and determine payment terms for both new and existing clients. By streamlining the credentialing process, Middesk allows organizations to efficiently capture, verify, and monitor business credentials, thereby enhancing onboarding processes and overall operational efficiency.

Neoway

Series C in 2017
Neoway is a market intelligence and big data analytics company that helps businesses to navigate and extract insights for discovering various market opportunities. It develops and operates SIMM, a subscription based big data analytics platform that allows its users to search detailed data about companies and individuals; export their prospects to the map and distribute the opportunities geographically; control the distribution of opportunities and create multi-platform alerts to their vendors; and map economic groups, and other individual and legal entity relationships, including corporate and administrative structure, suppliers, subsidiaries, and franchises. It serves automotive and transportation, benefits, consumer goods, billing and recovery, construction, oil and gas, health and pharma, technology, and telecom markets, as well as banks, credit cooperatives, and insurance companies and brokers. Jaime de Paula founded Neoway in 2002, with its headquarters in Florianópolis in Brazil. It has additional offices in São Paulo in Brazil and New York City.

Neoway

Series B in 2017
Neoway is a market intelligence and big data analytics company that helps businesses to navigate and extract insights for discovering various market opportunities. It develops and operates SIMM, a subscription based big data analytics platform that allows its users to search detailed data about companies and individuals; export their prospects to the map and distribute the opportunities geographically; control the distribution of opportunities and create multi-platform alerts to their vendors; and map economic groups, and other individual and legal entity relationships, including corporate and administrative structure, suppliers, subsidiaries, and franchises. It serves automotive and transportation, benefits, consumer goods, billing and recovery, construction, oil and gas, health and pharma, technology, and telecom markets, as well as banks, credit cooperatives, and insurance companies and brokers. Jaime de Paula founded Neoway in 2002, with its headquarters in Florianópolis in Brazil. It has additional offices in São Paulo in Brazil and New York City.

Revere Intelligence

Seed Round in 2017
Revere Intelligence, Inc. is a San Francisco-based company that operates a monitoring and alerting platform designed for business teams. Founded in 2016, the platform tracks events and performance metrics related to business data, delivering timely insights to users as they occur. This functionality enables teams to address issues promptly, enhancing their responsiveness and decision-making capabilities. Revere's clientele includes prominent organizations such as Google AdWords, Optimizely, Slack, and Microsoft, reflecting its relevance and utility in the business landscape.

Qualtrics

Series C in 2017
Qualtrics LLC provides a comprehensive software platform for data collection and analytics, enabling organizations to gather and assess experience data, referred to as X-data™, across four key areas: customer, employee, brand, and product experiences. Founded in 2002 and headquartered in Provo, Utah, Qualtrics serves over 8,500 enterprises, including a significant portion of the Fortune 100 and numerous prestigious academic institutions. The platform features a range of tools, including Qualtrics Vocalize for insights, Research Suite for surveys, and Delighted AI for automating customer feedback. Additional offerings encompass employee engagement solutions, market research capabilities, and various feedback mechanisms such as customer satisfaction surveys and employee exit interviews. By integrating these functionalities, Qualtrics assists organizations in enhancing their operational effectiveness and improving the overall experience across multiple touchpoints.

Zarget

Series A in 2016
Zarget is a website optimization company that specializes in conversion rate optimization software for small- and medium-sized businesses. Founded in 2015 and based in Walnut, California, Zarget provides a comprehensive platform that includes features such as A/B testing, funnel analysis, heat maps, click maps, and live data reporting. The software is designed to help marketers understand user interactions on their websites, enabling them to make data-driven decisions to enhance customer engagement and boost conversions. By utilizing tools like split URL testing and session recording, Zarget assists businesses in increasing orders, customer interactions, and signups through actionable insights derived from user metrics. As of August 2017, Zarget operates as a subsidiary of Freshworks Inc.

Zarget

Seed Round in 2016
Zarget is a website optimization company that specializes in conversion rate optimization software for small- and medium-sized businesses. Founded in 2015 and based in Walnut, California, Zarget provides a comprehensive platform that includes features such as A/B testing, funnel analysis, heat maps, click maps, and live data reporting. The software is designed to help marketers understand user interactions on their websites, enabling them to make data-driven decisions to enhance customer engagement and boost conversions. By utilizing tools like split URL testing and session recording, Zarget assists businesses in increasing orders, customer interactions, and signups through actionable insights derived from user metrics. As of August 2017, Zarget operates as a subsidiary of Freshworks Inc.

Neoway

Series A in 2015
Neoway is a market intelligence and big data analytics company that helps businesses to navigate and extract insights for discovering various market opportunities. It develops and operates SIMM, a subscription based big data analytics platform that allows its users to search detailed data about companies and individuals; export their prospects to the map and distribute the opportunities geographically; control the distribution of opportunities and create multi-platform alerts to their vendors; and map economic groups, and other individual and legal entity relationships, including corporate and administrative structure, suppliers, subsidiaries, and franchises. It serves automotive and transportation, benefits, consumer goods, billing and recovery, construction, oil and gas, health and pharma, technology, and telecom markets, as well as banks, credit cooperatives, and insurance companies and brokers. Jaime de Paula founded Neoway in 2002, with its headquarters in Florianópolis in Brazil. It has additional offices in São Paulo in Brazil and New York City.

Govini

Series C in 2015
Govini is a leading business intelligence platform tailored for companies engaging with the public sector. It specializes in providing proprietary analytics that address crucial aspects of the business development lifecycle, including market size, opportunity qualification, competitive positioning, and partner profiling. By leveraging a comprehensive database, Govini offers clients across various industries a significant advantage in navigating government opportunities. The platform integrates advanced data science and artificial intelligence to deliver decision-grade information, enhancing the analytical capabilities of federal agencies and enabling them to tackle complex challenges effectively. Through its robust framework, Govini supports organizations in making informed decisions and optimizing their strategies in the government market.

UserTesting

Series C in 2015
UserTesting is a human insights platform that helps organizations make informed, customer-centric business decisions. It enables brands to target specific customer demographics, conduct usability studies, and engage in live conversations to gain valuable feedback. The platform captures real-time experiences through video, allowing companies to observe how users interact with their products, designs, and services. By packaging these insights into shareable video reels, organizations can facilitate discussions that enhance the customer experience, boost brand loyalty, and ultimately drive revenue growth. UserTesting's extensive panel of on-demand users further supports its mission to provide actionable insights that influence business strategies.

Qualtrics

Series B in 2014
Qualtrics LLC provides a comprehensive software platform for data collection and analytics, enabling organizations to gather and assess experience data, referred to as X-data™, across four key areas: customer, employee, brand, and product experiences. Founded in 2002 and headquartered in Provo, Utah, Qualtrics serves over 8,500 enterprises, including a significant portion of the Fortune 100 and numerous prestigious academic institutions. The platform features a range of tools, including Qualtrics Vocalize for insights, Research Suite for surveys, and Delighted AI for automating customer feedback. Additional offerings encompass employee engagement solutions, market research capabilities, and various feedback mechanisms such as customer satisfaction surveys and employee exit interviews. By integrating these functionalities, Qualtrics assists organizations in enhancing their operational effectiveness and improving the overall experience across multiple touchpoints.

URX

Series A in 2014
URX empowers publishers to monetize mobile content and enables advertisers to drive mobile commerce. The world's most forward-thinking companies use URX to connect users directly to relevant commerce experiences.

Origami Logic

Series B in 2014
Origami Logic, Inc. is a marketing analytics company based in Mountain View, California, established in 2011. The company specializes in providing a marketing signal measurement platform that collects and harmonizes data from various online and offline marketing channels, including web, email, social media, search, and video. This platform enables marketers to analyze and optimize their campaign investments by providing insights into the effectiveness of their marketing efforts. Global brands such as Procter & Gamble, HP, JCPenney, Intel, and Omni Hotels utilize Origami Logic's solutions to unify their marketing data, allowing them to search and organize this information in real-time. By empowering non-technical marketers to understand their marketing performance, Origami Logic helps organizations improve their overall impact. The company operates as a subsidiary of Intuit Inc. since a transaction announced in May 2019.

Nomi

Series A in 2013
Nomi's Marketing Platform helps businesses optimize their brick and mortar stores just like their website.

Qriously

Series A in 2013
Qriously is a data and research platform that accesses the mindset of billions of people all over the world by asking questions on mobile devices. Answers to those questions are used to unearth valuable insights and engage relevant audiences. Qriously was founded in 2010 and is currently headquartered in London with offices in New York and Los Angeles.

Origami Logic

Series A in 2012
Origami Logic, Inc. is a marketing analytics company based in Mountain View, California, established in 2011. The company specializes in providing a marketing signal measurement platform that collects and harmonizes data from various online and offline marketing channels, including web, email, social media, search, and video. This platform enables marketers to analyze and optimize their campaign investments by providing insights into the effectiveness of their marketing efforts. Global brands such as Procter & Gamble, HP, JCPenney, Intel, and Omni Hotels utilize Origami Logic's solutions to unify their marketing data, allowing them to search and organize this information in real-time. By empowering non-technical marketers to understand their marketing performance, Origami Logic helps organizations improve their overall impact. The company operates as a subsidiary of Intuit Inc. since a transaction announced in May 2019.

Pontis

Series D in 2012
Pontis operates through its primary product, the Marketing Delivery Platform (MDP) for Communication Service Providers (CSPs). This marketing software system supports real time, automatic execution and fulfillment of personal and contextual marketing activities across platforms and customer touch points. By constantly tracking customers behaviour, preferences and response to offers; automating dynamic execution of marketing activities in response to these parameters; and allowing event-based, contextual dialogue with customers; the Pontis MDP has been proven to deliver Mobile, TV and fix line service providers double digit improvements in ARPU, service adoption and customer retention, while improving customer experience.

Hownd

Venture Round in 2012
Hownd, formerly known as LocBox, provides local businesses with effective marketing solutions designed to generate repeat customers and increase foot traffic. By offering a comprehensive Integrated Marketing product, Hownd enables businesses to manage campaigns across various channels—including email, social media, and text messaging—through a single dashboard. This approach helps local establishments, often lacking the expertise and resources for effective marketing, connect with their best customers in a timely and relevant manner. Hownd focuses on industries such as entertainment, health and beauty, and food and beverage, allowing these businesses to move away from generic marketing strategies that yield minimal results. With a growing client base that includes hundreds of businesses and franchises across the U.S., Hownd effectively manages millions of emails and social media interactions, empowering local owners to drive revenue and enhance customer engagement.

Qualtrics

Series A in 2012
Qualtrics LLC provides a comprehensive software platform for data collection and analytics, enabling organizations to gather and assess experience data, referred to as X-data™, across four key areas: customer, employee, brand, and product experiences. Founded in 2002 and headquartered in Provo, Utah, Qualtrics serves over 8,500 enterprises, including a significant portion of the Fortune 100 and numerous prestigious academic institutions. The platform features a range of tools, including Qualtrics Vocalize for insights, Research Suite for surveys, and Delighted AI for automating customer feedback. Additional offerings encompass employee engagement solutions, market research capabilities, and various feedback mechanisms such as customer satisfaction surveys and employee exit interviews. By integrating these functionalities, Qualtrics assists organizations in enhancing their operational effectiveness and improving the overall experience across multiple touchpoints.

ResearchGate

Series B in 2012
ResearchGate GmbH operates an online professional network specifically designed for scientific researchers globally. Founded in 2008 in Berlin, Germany, by Dr. Ijad Madisch, Dr. Sören Hofmayer, and Horst Fickenscher, the platform facilitates the discovery and sharing of scientific knowledge, allowing users to access publications, publish data, and obtain citation statistics for their work. Researchers can connect with colleagues, co-authors, and specialists, fostering collaboration and addressing research-related inquiries. In addition to its web platform, ResearchGate offers mobile applications, further enhancing accessibility for its over 14 million members. The company aims to promote open science and drive progress in research through its various tools and features.

Qriously

Seed Round in 2011
Qriously is a data and research platform that accesses the mindset of billions of people all over the world by asking questions on mobile devices. Answers to those questions are used to unearth valuable insights and engage relevant audiences. Qriously was founded in 2010 and is currently headquartered in London with offices in New York and Los Angeles.

Crunched

Seed Round in 2011
Crunched is an online platform designed for presentations and analytics, primarily aimed at helping business professionals enhance their sales efforts. The platform offers insights into customer behavior, enabling users to identify their most valuable customers and prioritize engagement effectively. Crunched facilitates connections between sales professionals and clients, allowing for real-time monitoring of engagement during meetings. Additionally, it supports collaboration within organizations and streamlines the sales process by reducing the need for data entry. Through these features, Crunched empowers users to close deals more efficiently by providing the necessary tools to understand and respond to customer needs.

BuyFi

Seed Round in 2010
BuyFi is an easy-to-use payment analytics and customer marketing platform that turns credit card data into valuable customer information, and automates and simplifies customer marketing for merchants. We offer three products built on a single unifying platform. UMarket is a dynamic new way to provide rewards for your customers based on their purchasing habits at a business. For every purchase customers make, they will receive discounts and bonuses created by merchants based on their credit card spending habits with the business. Merchants can also send your promotions to customers on special days, like holidays and birthdays. This process is automatic, meaning it requires no work from merchants and will provide for businesses the boost in sales they are looking for! BInsights shows merchants valuable information about their customers obtained by analyzing credit card transactions. Small businesses get a deeper understanding of their customers. BeSocial saves time for businesses by scheduling posts to multiple social networks. Merchants can share text, pictures, video and coupon offers from a single console. Businesses can measure the impact of their social messages across multiple social media outlets such as Facebook, Twitter and Foursquare, and can also easily monitor what is said about their businesses online on sites such as Yelp and Google to ensure your reputation is not being tainted.

ResearchGate

Series A in 2010
ResearchGate GmbH operates an online professional network specifically designed for scientific researchers globally. Founded in 2008 in Berlin, Germany, by Dr. Ijad Madisch, Dr. Sören Hofmayer, and Horst Fickenscher, the platform facilitates the discovery and sharing of scientific knowledge, allowing users to access publications, publish data, and obtain citation statistics for their work. Researchers can connect with colleagues, co-authors, and specialists, fostering collaboration and addressing research-related inquiries. In addition to its web platform, ResearchGate offers mobile applications, further enhancing accessibility for its over 14 million members. The company aims to promote open science and drive progress in research through its various tools and features.

Pontis

Series C in 2009
Pontis operates through its primary product, the Marketing Delivery Platform (MDP) for Communication Service Providers (CSPs). This marketing software system supports real time, automatic execution and fulfillment of personal and contextual marketing activities across platforms and customer touch points. By constantly tracking customers behaviour, preferences and response to offers; automating dynamic execution of marketing activities in response to these parameters; and allowing event-based, contextual dialogue with customers; the Pontis MDP has been proven to deliver Mobile, TV and fix line service providers double digit improvements in ARPU, service adoption and customer retention, while improving customer experience.

Pontis

Series B in 2007
Pontis operates through its primary product, the Marketing Delivery Platform (MDP) for Communication Service Providers (CSPs). This marketing software system supports real time, automatic execution and fulfillment of personal and contextual marketing activities across platforms and customer touch points. By constantly tracking customers behaviour, preferences and response to offers; automating dynamic execution of marketing activities in response to these parameters; and allowing event-based, contextual dialogue with customers; the Pontis MDP has been proven to deliver Mobile, TV and fix line service providers double digit improvements in ARPU, service adoption and customer retention, while improving customer experience.

Coremetrics

Series D in 2006
Coremetrics is a provider of digital marketing optimization solutions and web analytics. Its solutions are designed to generate high return on online marketing investments.

Offermatica

Series A in 2005
Offermatica Corporation specializes in website content testing and performance optimization, providing software solutions designed to test, measure, and enhance online marketing and advertising campaigns. The platform offers multivariate promotion testing and tools for optimizing forms and landing pages, which are applicable across various channels such as online advertisements, email campaigns, and pay-per-click listings. Offermatica has established strategic partnerships with several companies in the digital marketing space and serves a diverse clientele that includes notable brands like Monster.com, Intuit, and ESPN. Founded in 1996 and headquartered in San Francisco, California, with additional offices in New York and London, Offermatica became a subsidiary of Adobe Systems Inc. in December 2007.

Model N

Series C in 2004
Model N, Inc. specializes in cloud-based revenue management solutions tailored for the life sciences and high-tech industries. The company offers a suite of products designed to optimize various aspects of the revenue lifecycle, including Global Pricing Management, Global Tender Management, and Provider Management, all aimed at minimizing revenue leakage and ensuring compliance with complex contracts. Its solutions also encompass Deal Management, Channel Management, and Rebates Management, which help streamline processes related to pricing, inventory, and rebate programs. Additionally, Model N provides Channel Data Management and Configure Price Quote services to enhance data accuracy and efficiency in contract processes. Founded in 1999 and headquartered in San Mateo, California, Model N primarily serves large and mid-sized organizations globally, leveraging its expertise to help clients navigate the challenges of competitive pricing and regulatory compliance.

comScore

Series E in 2003
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms globally. The company provides a range of products and services, including Media Metrix and Mobile Metrix for website and app measurement, Video Metrix for digital video consumption metrics, and Plan Metrix for insights into consumer lifestyles. Additionally, it offers validated Campaign Essentials, which ensure the visibility and safety of digital ad impressions, and Campaign Ratings for comprehensive campaign evaluation across media. Its services extend to TV Essentials, StationView Essentials, and OnDemand Essentials, integrating traditional TV viewership with digital data. Furthermore, comScore delivers analytics for the film industry, capturing real-time box office results and audience insights. Founded in 1999 and headquartered in Reston, Virginia, comScore serves over 3,200 clients across more than 75 countries, focusing on delivering precise, cross-platform measurement solutions for the evolving media landscape.

Responsys

Series E in 2003
Responsys is a marketing cloud software and services company that specializes in enabling effective digital marketing strategies. Founded in 1998 and headquartered in San Bruno, California, the company provides its clients with the Responsys Interact Marketing Cloud, which allows brands to manage their digital relationships and deliver targeted marketing across multiple channels, including email, mobile, social media, display, and the web. Responsys's integrated applications facilitate the design, execution, and automation of email and cross-channel marketing campaigns, leveraging comprehensive customer data analysis to enhance personalization and improve customer interactions. The company serves a diverse range of respected global brands, helping them achieve a competitive edge through the automation and coordination of their marketing efforts. Responsys became part of Oracle in 2013, further expanding its capabilities in the marketing technology landscape.

comScore

Series D in 2002
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms globally. The company provides a range of products and services, including Media Metrix and Mobile Metrix for website and app measurement, Video Metrix for digital video consumption metrics, and Plan Metrix for insights into consumer lifestyles. Additionally, it offers validated Campaign Essentials, which ensure the visibility and safety of digital ad impressions, and Campaign Ratings for comprehensive campaign evaluation across media. Its services extend to TV Essentials, StationView Essentials, and OnDemand Essentials, integrating traditional TV viewership with digital data. Furthermore, comScore delivers analytics for the film industry, capturing real-time box office results and audience insights. Founded in 1999 and headquartered in Reston, Virginia, comScore serves over 3,200 clients across more than 75 countries, focusing on delivering precise, cross-platform measurement solutions for the evolving media landscape.

comScore

Series C in 2001
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms globally. The company provides a range of products and services, including Media Metrix and Mobile Metrix for website and app measurement, Video Metrix for digital video consumption metrics, and Plan Metrix for insights into consumer lifestyles. Additionally, it offers validated Campaign Essentials, which ensure the visibility and safety of digital ad impressions, and Campaign Ratings for comprehensive campaign evaluation across media. Its services extend to TV Essentials, StationView Essentials, and OnDemand Essentials, integrating traditional TV viewership with digital data. Furthermore, comScore delivers analytics for the film industry, capturing real-time box office results and audience insights. Founded in 1999 and headquartered in Reston, Virginia, comScore serves over 3,200 clients across more than 75 countries, focusing on delivering precise, cross-platform measurement solutions for the evolving media landscape.

Responsys

Series C in 2001
Responsys is a marketing cloud software and services company that specializes in enabling effective digital marketing strategies. Founded in 1998 and headquartered in San Bruno, California, the company provides its clients with the Responsys Interact Marketing Cloud, which allows brands to manage their digital relationships and deliver targeted marketing across multiple channels, including email, mobile, social media, display, and the web. Responsys's integrated applications facilitate the design, execution, and automation of email and cross-channel marketing campaigns, leveraging comprehensive customer data analysis to enhance personalization and improve customer interactions. The company serves a diverse range of respected global brands, helping them achieve a competitive edge through the automation and coordination of their marketing efforts. Responsys became part of Oracle in 2013, further expanding its capabilities in the marketing technology landscape.

comScore

Venture Round in 2000
comScore, Inc. is an information and analytics company that specializes in measuring audiences, consumer behavior, and advertising across various media platforms globally. The company provides a range of products and services, including Media Metrix and Mobile Metrix for website and app measurement, Video Metrix for digital video consumption metrics, and Plan Metrix for insights into consumer lifestyles. Additionally, it offers validated Campaign Essentials, which ensure the visibility and safety of digital ad impressions, and Campaign Ratings for comprehensive campaign evaluation across media. Its services extend to TV Essentials, StationView Essentials, and OnDemand Essentials, integrating traditional TV viewership with digital data. Furthermore, comScore delivers analytics for the film industry, capturing real-time box office results and audience insights. Founded in 1999 and headquartered in Reston, Virginia, comScore serves over 3,200 clients across more than 75 countries, focusing on delivering precise, cross-platform measurement solutions for the evolving media landscape.

Model N

Private Equity Round in 2000
Model N, Inc. specializes in cloud-based revenue management solutions tailored for the life sciences and high-tech industries. The company offers a suite of products designed to optimize various aspects of the revenue lifecycle, including Global Pricing Management, Global Tender Management, and Provider Management, all aimed at minimizing revenue leakage and ensuring compliance with complex contracts. Its solutions also encompass Deal Management, Channel Management, and Rebates Management, which help streamline processes related to pricing, inventory, and rebate programs. Additionally, Model N provides Channel Data Management and Configure Price Quote services to enhance data accuracy and efficiency in contract processes. Founded in 1999 and headquartered in San Mateo, California, Model N primarily serves large and mid-sized organizations globally, leveraging its expertise to help clients navigate the challenges of competitive pricing and regulatory compliance.

Coremetrics

Series B in 2000
Coremetrics is a provider of digital marketing optimization solutions and web analytics. Its solutions are designed to generate high return on online marketing investments.

Responsys

Series B in 2000
Responsys is a marketing cloud software and services company that specializes in enabling effective digital marketing strategies. Founded in 1998 and headquartered in San Bruno, California, the company provides its clients with the Responsys Interact Marketing Cloud, which allows brands to manage their digital relationships and deliver targeted marketing across multiple channels, including email, mobile, social media, display, and the web. Responsys's integrated applications facilitate the design, execution, and automation of email and cross-channel marketing campaigns, leveraging comprehensive customer data analysis to enhance personalization and improve customer interactions. The company serves a diverse range of respected global brands, helping them achieve a competitive edge through the automation and coordination of their marketing efforts. Responsys became part of Oracle in 2013, further expanding its capabilities in the marketing technology landscape.

Responsys

Series A in 1999
Responsys is a marketing cloud software and services company that specializes in enabling effective digital marketing strategies. Founded in 1998 and headquartered in San Bruno, California, the company provides its clients with the Responsys Interact Marketing Cloud, which allows brands to manage their digital relationships and deliver targeted marketing across multiple channels, including email, mobile, social media, display, and the web. Responsys's integrated applications facilitate the design, execution, and automation of email and cross-channel marketing campaigns, leveraging comprehensive customer data analysis to enhance personalization and improve customer interactions. The company serves a diverse range of respected global brands, helping them achieve a competitive edge through the automation and coordination of their marketing efforts. Responsys became part of Oracle in 2013, further expanding its capabilities in the marketing technology landscape.
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