Acorns

Acorns is a financial technology company founded in 2012 and based in Irvine, California. The company offers a mobile application that enables individuals to automate micro-investments by rounding up their everyday purchases and investing the spare change into a diversified portfolio of exchange-traded funds. Acorns employs a proprietary financial engine to facilitate these micro-investments, allowing users to invest small amounts of money effortlessly. In addition to its investment services, Acorns provides debit card, personal checking, investment, and retirement account options, making it easier for users to manage their finances and grow their savings over time.

Jeff Cruttenden

Co-Founder

5 past transactions

Gohenry

Acquisition in 2023
goHenry is a financial education platform designed for children and teenagers aged 6 to 18, enabling them to learn how to earn, save, and spend money responsibly. The service combines a web and mobile application with a prepaid debit card that features parental controls, allowing parents to set spending limits and allocate pocket money automatically. Children can engage in tasks and chores to earn additional funds while tracking their earnings, spending, and savings through visual graphs. The platform also provides budgeting tools for setting savings goals and offers insights into spending habits by retailer and category. Through this hands-on experience, goHenry aims to promote financial independence among young users while ensuring that parents can monitor their children's financial activities effectively, fostering healthy spending habits and financial literacy in a safe environment.

Pillar

Acquisition in 2021
Pillar Life is a digital platform established in 2018 and based in New York, New York, that focuses on helping families care for their aging loved ones. The platform allows users to organize and securely store vital information, including medical records, legal documents, and financial accounts, ensuring that families have access to essential data when needed. Pillar Life also offers personalized guidance for navigating the challenges of aging, facilitates secure collaboration among trusted family members and caregivers, and includes fraud monitoring tools designed to protect against scams and financial elder abuse. Co-founders Gilad Kahala and Michael Bloch aim to enhance the support system for families managing the complexities of elder care.

Harvest Platform

Acquisition in 2021
Harvest Platform helps consumers negotiate bank fees and get refunds automatically. Harvest Platform is an artificial intelligence startup that helps consumers identify and negotiate bank fees. Bank fees are a $100B industry annually that has become a massive painpoint for American consumers. However, many of these fees are negotiable. Harvest Platform leverages artificial intelligence to identify negotiable fees and automatically negotiates with banks at the click of a button. Harvest Platform currently supports automated negotiation with 5 of American's top 10 banks.

Vault

Acquisition in 2017
Vault is an investment platform focused on providing retirement plans for businesses and their employees. Established in 2015 by Stefano Listella and Randy Fernando and headquartered in Portland, Oregon, Vault offers a range of services including Traditional and Roth IRAs for employees who may not have access to employer-sponsored plans. The platform features automated portfolio management, allowing small businesses to efficiently manage employee data and retirement programs. Employees can easily check their accounts and make contributions, facilitating effective retirement planning and savings.

EarlyBird

EarlyBird is a Fintech platform that facilitates financial gifting, enabling parents, friends, and family to contribute to children's investment accounts. The service transforms traditional gifting by making it personal and purposeful, allowing users to create meaningful financial legacies. Additionally, EarlyBird offers a digital time capsule feature that helps users capture and preserve memories, including photos, videos, and messages related to significant life events. This combination of financial empowerment and memory preservation fosters continuity and belonging within families, promoting a culture of shared experiences and generational wealth.
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