Acquisio
Acquisio is a technology company specializing in performance marketing solutions for local businesses and the agencies that serve them. The company's flagship product is a cloud-based platform that automates and optimizes digital marketing campaigns across search, social, mobile, and display channels. Acquisio's software performs 90% of the work, freeing up users' time for data analysis and campaign improvement. The platform offers a user-friendly dashboard, enabling campaign managers to maintain full control while maximizing productivity. With over 500 agencies and 25,000 advertisers, Acquisio has been recognized as one of North America's fastest-growing companies, serving clients such as GroupM, Sensis, and Microsoft. The company is headquartered in Montreal with additional offices in New York, Seattle, London, and Japan.
2 past transactions
ScienceOps
Acquisition in 2012
ScienceOps is a company that specializes in the creation, validation, and optimization of algorithms. Initially focused on providing algorithmic solutions to help start-ups launch quickly, it also assists established companies in developing customized algorithms to enhance their return on investment. The team comprises Ph.D. scientists with extensive experience across various fields. In a strategic shift, ScienceOps has begun to develop its own products and services, including AdMetrica, a patent-pending technology designed to optimize Google Content Network advertising. The core of AdMetrica's effectiveness lies in its Keyword Optimization Algorithm, positioning it as a leader in GCN advertising technology.
ClickEquations
Acquisition in 2011
ClickEquations is a provider of a sophisticated pay-per-click software platform designed to enhance the management of extensive paid search campaigns for advertisers and agencies. The platform offers a unified web interface that integrates campaigns from major search engines, allowing users to efficiently manage bid settings, edit campaigns, and generate comprehensive reports. Key features include advanced reporting services with customizable and shareable dashboards, as well as an Excel plug-in called ClickEquations Analyst that delivers in-depth analytics and flexibility. The platform also facilitates effective bid management through the establishment of bid rules and automation, enabling users to optimize their paid search strategies with greater ease and precision.
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