Acxiom

Acxiom, established in 1969, is a global data and insights company headquartered in Little Rock, Arkansas. It specializes in connecting systems and data to enhance customer experiences and drive business growth. Acxiom's offerings include a data enablement platform (Audience Cloud), behavioral insights (Audience Propensities), consumer segmentation systems (Personicx), and data quality services. Additionally, it provides services such as data management, identity resolution, digital transformation, and strategy development. The company serves over 7,000 clients worldwide, including major corporations from various industries, and processes vast amounts of data, with a strong focus on protecting consumer privacy.

John Watkins

COO, Company Leader and Interim CEO

8 past transactions

GoDigital Tecnologia E Participacoes

Acquisition in 2010
GoDigital Tecnologia E Participações, founded in 2000, specializes in data quality management and marketing services. The company offers two proprietary products: GoQuality, which focuses on comprehensive data quality management, and Claridata, a web-based suite designed for multichannel marketing campaign management. In addition to these products, GoDigital provides marketing strategy planning and direct marketing services, enabling businesses to effectively analyze and target their marketing efforts through geo-analytical indicators.

Kynetx

Series A in 2009
Founded in 2007, Kynetx is a private company that provides the first Context Automation Development Platform. This platform, powered by Kynetx Network Services (KNS), provides easy-to-use development tools to create context-sensitive, cross-platform apps that can stretch across any web site or web-enabled device. Kynetx apps help build relationships between companies and customers (users) by offering more relevant experiences in the places that matter most. Kynetx Apps help increase critical KPIs by offering enhanced experiences at customer/user touch points that stretch across the web, phones, desktop software, and even a brick and mortar world, all in the "context" of the user, making the touches more relevant to the user and more effective to the business.

Midpoint CC

Acquisition in 2008
Midpoint CC, LLC is a company specializing in e-commerce and data management systems tailored for the list marketing industry. Established in 1999 and based in Cape Coral, Florida, it offers a range of services including online list rental fulfillment, data processing, and custom programming solutions for list and direct marketing professionals. The company provides various products such as ListKey 4.0 Professional, an online count and order system with e-commerce capabilities; ListKey 4.0 Storefront, which caters to specialized marketing needs; and ListKey List Manager, designed for managing subscriber and survey-based files. Additionally, Midpoint CC features ListKey Data Pipe for integrating mailing list sales into existing e-commerce platforms and ListKey Portal for streamlined sales and marketing initiatives. Serving data distributors, list owners, brokers, and businesses with specific internet access requirements, Midpoint CC operates both domestically and internationally. The company was formerly known as Alvion, LLC before rebranding in September 2008 and is currently a subsidiary of Acxiom Corp.

Acxiom Digital

Acquisition in 2005
Acxiom Digital, Inc provides e-mail marketing messages per quarter for clients such as Hewlett-Packard and The Gap.

Digital Impact

Acquisition in 2005
Digital Impact personalizes email marketing to help companies increase the lifetime value of their online customers. By tailoring email content and format based on each customer's preferences and profiles, Digital Impact generates measurable results for its clients: double-digit response rates and triple-digit ROI.

SmartDM

Acquisition in 2005
SmartDM is a fast-growing database marketing services organization founded in 1995. SmartDM offers six main channels of database marketing services--agency solutions, analytics, direct mail, email, CRM and data management. These channels provide clients with a fully integrated services platform that allows companies and organizations to market more profitably to their customers and prospects. SmartDM's clients include the American Red Cross, Bass Pro Shop, BenefitMall, Gaylord Entertainment, Fieldstone Mortgage, Harrah's, numerous sports organizations from the NBA, NHL, Major League Baseball and the NCAA and others. In January, 2005, SmartDM was acquired by Acxiom Corporation, a Nasdaq-listed database management and services company.

Claritas Europe BV

Acquisition in 2004
Claritas Europe BV is supplies consumer lifestyle data and analytical services for customer relationship management.
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