Acxiom LLC, founded in 1969 and headquartered in Conway, Arkansas, specializes in data, analytics, and technology solutions that enhance customer experiences. The company operates a data enablement platform known as Audience Cloud, which integrates systems and data to facilitate people-based marketing. Acxiom provides a range of services including behavioral insights, data quality services, and consumer insights packages. Additionally, it offers audience monetization, digital transformation, identity resolution, and strategy development, helping businesses optimize customer acquisition and retention while managing large volumes of data. With a focus on privacy protection, Acxiom serves over 8,800 clients globally, including major corporations across various industries. The company is recognized for its innovative approach to harnessing data to create meaningful connections between consumers and brands.
Founded in 2000, GoDigital has two unique, proprietary products – GoQuality, which offers total data quality management, and Claridata, a web-based suite that offers multichannel marketing campaign management and geo-analytical indicators for targeted marketing and campaign analysis.
Founded in 2007, Kynetx is a private company that provides the first Context Automation Development Platform. This platform, powered by Kynetx Network Services (KNS), provides easy-to-use development tools to create context-sensitive, cross-platform apps that can stretch across any web site or web-enabled device. Kynetx apps help build relationships between companies and customers (users) by offering more relevant experiences in the places that matter most. Kynetx Apps help increase critical KPIs by offering enhanced experiences at customer/user touch points that stretch across the web, phones, desktop software, and even a brick and mortar world, all in the "context" of the user, making the touches more relevant to the user and more effective to the business.
Midpoint CC, LLC develops ecommerce and data management systems for the list marketing industry. It provides online list rental fulfillment and ecommerce software for email and postal mailing lists; and custom data processing services for list and direct marketing professionals. The company's services include data processing services, analysis, database services, list rental fulfillment technology and software, Listkey system setup and customization, offline list rental fulfillment services, and custom programming and technology solutions. Midpoint CC also provides ListKey 4.0 Professional, an online count and order system with ecommerce functionality for list and data organizations; ListKey 4.0 Storefront for list and data marketers with specialized target marketing-vertical industry-needs and private labeling opportunities; ListKey List Manager for subscriber, response, and survey-based files in a list management environment; ListKey Data Pipe to integrate data and mailing list sales into an existing ecommerce site as print-on-demand, business services, and online direct mail; ListKey 4.0 Data Share that enables owners to share and expand their data distribution via the ListKey owners network of sites; and ListKey Portal that enables to plug and play-start sales and marketing program. It serves data distributors, list owners and brokers, compilers, list managers, aggregators, and businesses with special Internet access needs in the United States and internationally. Midpoint CC, LLC was formerly known as Alvion, LLC and changed its name in September 2008. The company was founded in 1999 and is based in Cape Coral, Florida. As of September 15, 2008, Midpoint CC, LLC operates as a subsidiary of Acxiom Corp.
Acxiom Digital
Acquisition in 2005
Acxiom Digital, Inc provides e-mail marketing messages per quarter for clients such as Hewlett-Packard and The Gap.
Digital Impact personalizes email marketing to help companies increase the lifetime value of their online customers. By tailoring email content and format based on each customer's preferences and profiles, Digital Impact generates measurable results for its clients: double-digit response rates and triple-digit ROI.
SmartDM
Acquisition in 2005
SmartDM is a fast-growing database marketing services organization founded in 1995. SmartDM offers six main channels of database marketing services--agency solutions, analytics, direct mail, email, CRM and data management. These channels provide clients with a fully integrated services platform that allows companies and organizations to market more profitably to their customers and prospects. SmartDM's clients include the American Red Cross, Bass Pro Shop, BenefitMall, Gaylord Entertainment, Fieldstone Mortgage, Harrah's, numerous sports organizations from the NBA, NHL, Major League Baseball and the NCAA and others. In January, 2005, SmartDM was acquired by Acxiom Corporation, a Nasdaq-listed database management and services company.
Claritas Europe BV
Acquisition in 2004
Claritas Europe BV is supplies consumer lifestyle data and analytical services for customer relationship management.
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