Adobe Inc. is a diversified software company headquartered in San Jose, California, that offers a comprehensive suite of digital media and marketing solutions. Its primary business segments include Digital Media, which provides tools like Creative Cloud for content creation and collaboration, and Digital Experience, which delivers solutions for managing and optimizing customer interactions across various channels. Adobe's products serve a wide range of users, including creative professionals, marketers, and enterprises, enabling them to create, publish, and measure digital content effectively. The company’s offerings encompass popular software such as Photoshop, Illustrator, and Acrobat, as well as comprehensive marketing solutions. Additionally, Adobe’s Publishing segment addresses specific publishing needs, contributing a small portion to its revenue. As a global leader in digital marketing and media, Adobe caters to both enterprise clients and individual users through direct sales, app stores, and a network of partners. Founded in 1982, Adobe has established itself as a key player in the digital landscape, continuously evolving its services to meet the needs of its diverse customer base.
Vice President of Corporate Development, Direct Investing and M&A
Hannah Elsakr
Vice President, Chief of Staff to the CEO and Head of M&A Integration and Board President, Adobe Foundation
Vijay Vachani
Senior Director, Head of Platform, Ecosystem and International
David Wadhwani
Chief Business Officer, Executive Vice President and President, Digital Media Business
Past deals in Advertising
Synthesia
Venture Round in 2025
Synthesia Ltd. is a London-based company that specializes in an artificial intelligence-driven video production platform. Founded in 2017, the company offers a service that transforms text into professional-quality videos featuring customizable avatars and voiceovers in over 140 languages. Its innovative video synthesis technology allows users to create high-end videos for various applications, including personalized advertising, corporate communications, e-learning, and marketing. By synchronizing lip movements with new dialogue tracks, the platform facilitates the translation of video content into different languages, thereby enhancing distribution channels. Users can quickly create, edit, and share studio-quality videos directly in their browser, utilizing fully cloneable AI video templates to streamline production and meet diverse content needs.
Uru
Acquisition in 2018
Uru, Inc. specializes in content-aware video advertising solutions, utilizing computer vision and machine learning to analyze video and visual media in real time. The company's software as a service (SaaS) platform enables creators and publishers to identify objects, themes, and monetization opportunities within their videos, facilitating the integration of brand graphics. Additionally, Uru offers an application programming interface (API) that allows video player platforms to enable their users to monetize content directly through their content management systems. Founded in May 2016 by Brunno Attorre and Bill Marino, Uru is headquartered in New York and serves a diverse clientele that includes publishers, creators, and brands.
Demandbase
Series H in 2017
Demandbase is a developer of an account-based marketing platform tailored for business-to-business (B2B) companies seeking to optimize their revenue generation while utilizing fewer resources. The platform integrates advertising, marketing, sales, and analytics, allowing sales and marketing professionals to effectively identify and engage with high-potential accounts. By leveraging a combination of proprietary data and artificial intelligence, Demandbase enables organizations to align their sales and marketing efforts, ensuring that time and budget are directed toward accounts most likely to convert. Additionally, the company offers a pay-as-you-go service for acquiring B2B marketing lists, sales leads, and email marketing solutions, thereby enhancing clients' overall marketing performance.
TubeMogul
Acquisition in 2016
TubeMogul, Inc. is a software company specializing in digital branding, particularly in the realm of video advertising. Founded in 2006 and headquartered in Emeryville, California, TubeMogul offers a cloud-based platform that allows advertisers to plan, purchase, measure, and optimize their video advertising campaigns efficiently. The platform supports a self-serve model through Platform Direct, enabling advertisers to manage their campaigns independently, while Platform Services provides tailored solutions based on specific campaign objectives. TubeMogul's integrated programmatic platform unifies video advertising efforts for some of the world's largest brands and agencies, providing them with control over their advertising spend and simplifying their workflows. In December 2016, TubeMogul became a subsidiary of Adobe Systems Incorporated.
Livefyre
Acquisition in 2016
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.
Demandbase
Series G in 2015
Demandbase is a developer of an account-based marketing platform tailored for business-to-business (B2B) companies seeking to optimize their revenue generation while utilizing fewer resources. The platform integrates advertising, marketing, sales, and analytics, allowing sales and marketing professionals to effectively identify and engage with high-potential accounts. By leveraging a combination of proprietary data and artificial intelligence, Demandbase enables organizations to align their sales and marketing efforts, ensuring that time and budget are directed toward accounts most likely to convert. Additionally, the company offers a pay-as-you-go service for acquiring B2B marketing lists, sales leads, and email marketing solutions, thereby enhancing clients' overall marketing performance.
Livefyre
Series D in 2015
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.
Demandbase
Series F in 2014
Demandbase is a developer of an account-based marketing platform tailored for business-to-business (B2B) companies seeking to optimize their revenue generation while utilizing fewer resources. The platform integrates advertising, marketing, sales, and analytics, allowing sales and marketing professionals to effectively identify and engage with high-potential accounts. By leveraging a combination of proprietary data and artificial intelligence, Demandbase enables organizations to align their sales and marketing efforts, ensuring that time and budget are directed toward accounts most likely to convert. Additionally, the company offers a pay-as-you-go service for acquiring B2B marketing lists, sales leads, and email marketing solutions, thereby enhancing clients' overall marketing performance.
Demandbase
Series D in 2013
Demandbase is a developer of an account-based marketing platform tailored for business-to-business (B2B) companies seeking to optimize their revenue generation while utilizing fewer resources. The platform integrates advertising, marketing, sales, and analytics, allowing sales and marketing professionals to effectively identify and engage with high-potential accounts. By leveraging a combination of proprietary data and artificial intelligence, Demandbase enables organizations to align their sales and marketing efforts, ensuring that time and budget are directed toward accounts most likely to convert. Additionally, the company offers a pay-as-you-go service for acquiring B2B marketing lists, sales leads, and email marketing solutions, thereby enhancing clients' overall marketing performance.
Efficient Frontier
Acquisition in 2011
Efficient Frontier is a leader in online performance and social media marketing, managing search marketing, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages more than $1 billion in annual marketing spend on behalf of their clients globally. In 2011, Efficient Frontier acquired Context Optional, a leader in enterprise social marketing solutions. The acquisition significantly expanded Efficient Frontier's social media offering, marking the first unified solution for managing and optimizing Facebook fan acquisition through to fan retention and engagement. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory for search engine marketing and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive marketplaces. The company is headquartered in Sunnyvale, California, with offices in New York, San Francisco, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures.
Auditude
Acquisition in 2011
Auditude is a prominent video management and monetization technology company focused on enhancing video revenues for content owners and aggregators. Its proprietary system, Auditude Connect, serves as an advanced ad management platform that addresses the needs of premium video websites and content providers. By facilitating effective ad serving and management, Auditude has partnered with major players in the online video industry, including Comcast, Major League Baseball, MTV Networks, MySpace Music and Video, Universal Music Group, and Yahoo!. The company employs a team of experts with backgrounds in leading technology firms such as DoubleClick, eBay, Google, and PayPal. Headquartered in Palo Alto, Auditude also maintains offices in Los Angeles and New York City.
PlayJam
Series A in 2011
PlayJam Ltd. is a technology company based in London, specializing in the development and delivery of software-as-a-service (SaaS) solutions for embedded gaming and rich media on Android-powered TVs, set-top boxes, and other devices. The company focuses on providing interactive gaming content to users globally, operating a built-for-TV games platform that powers casual games on over 90 million Smart TV devices. PlayJam also designs and develops white-label over-the-top (OTT) devices, including gamepads and customized controllers, that integrate various downloadable and streaming services. Additionally, the company offers Nexad, an HTML5 mobile advertising solution that facilitates ad design and delivery. Incorporated in 1997, PlayJam aims to make affordable gaming accessible to families through partnerships with leading TV and set-top box manufacturers.
Demandbase
Series C in 2011
Demandbase is a developer of an account-based marketing platform tailored for business-to-business (B2B) companies seeking to optimize their revenue generation while utilizing fewer resources. The platform integrates advertising, marketing, sales, and analytics, allowing sales and marketing professionals to effectively identify and engage with high-potential accounts. By leveraging a combination of proprietary data and artificial intelligence, Demandbase enables organizations to align their sales and marketing efforts, ensuring that time and budget are directed toward accounts most likely to convert. Additionally, the company offers a pay-as-you-go service for acquiring B2B marketing lists, sales leads, and email marketing solutions, thereby enhancing clients' overall marketing performance.
Demandbase
Series B in 2008
Demandbase is a developer of an account-based marketing platform tailored for business-to-business (B2B) companies seeking to optimize their revenue generation while utilizing fewer resources. The platform integrates advertising, marketing, sales, and analytics, allowing sales and marketing professionals to effectively identify and engage with high-potential accounts. By leveraging a combination of proprietary data and artificial intelligence, Demandbase enables organizations to align their sales and marketing efforts, ensuring that time and budget are directed toward accounts most likely to convert. Additionally, the company offers a pay-as-you-go service for acquiring B2B marketing lists, sales leads, and email marketing solutions, thereby enhancing clients' overall marketing performance.
Scene7
Acquisition in 2007
Adobe [acquired](http://www.crunchbase.com/acquisition/8df47bafeccc8db6c9830dc69df1e5a3) Scene7 in May 2007 and now offers Scene7 as one of its products. Scene7 – provider of the leading on-demand rich media platform – enables companies to grow revenues, enhance customer experience and cut production costs. With Scene7, businesses can improve the entire selling and marketing cycle – from attracting customers, to guiding them to the right products and services, to successfully converting them into loyal buyers. The company offers rich media solutions built on a robust, integrated technology platform – for unrivaled breadth, depth, scalability and ease of ongoing rich media use. Adobe acquired Scene7 in May 2007.
InterAKT
Acquisition in 2006
InterAKT is an Advertising company.
Salon Media Group
Funding Round in 2002
Salon Media Group is the parent company of Salon.com, a prominent online news platform that attracts approximately 15 million unique visitors each month. The website provides a diverse range of content, including breaking news, politics, culture, technology, and entertainment, featuring investigative reporting, insightful commentary, and thought-provoking personal essays. Established as a leader in digital media, Salon Media Group has maintained a significant presence in the industry since its inception, with operational bureaus located in San Francisco, New York City, and Washington, D.C. The company's focus on quality journalism and engaging narratives distinguishes it in the competitive landscape of online media.
Virage
Venture Round in 1999
Virage is a prominent provider of software solutions and application services designed to support media and entertainment companies, as well as enterprises and consumers, in the publishing, management, and distribution of video content over the Internet or intranets. The company focuses on enhancing video communication and security, enabling users to easily find and interact with video content in a user-friendly manner. By transforming video assets into engaging web experiences, Virage increases their value for content owners through features such as on-demand viewing, targeted advertising, community engagement, and e-commerce capabilities.
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